Royal Family Implements 'Ice + Noodles' Strategy, Expects Better Performance This Year

Key facts

  • Royal Family Implements 'Ice + Noodles' Strategy, Expects Better Performance This Year
  • Royal Family, owner of the 'Du Lao Ye' ice cream and 'Namchow Sanuki' frozen noodle brands, expects this year's performance to exceed last year's, driven by production expansion, entry into warehouse clubs, and international growth.
  • Source: PR Times
  • Date: May 25, 2026

Direct answer

Royal Family, owner of the 'Du Lao Ye' ice cream and 'Namchow Sanuki' frozen noodle brands, expects this year's performance to exceed last year's, driven by production expansion, entry into warehouse clubs, and international growth.

Citation
Royal Family Implements 'Ice + Noodles' Strategy, Expects Better Performance This Year (May 25, 2026), PR Times
Source
PR Times
Date
May 25, 2026
Royal Family, owner of the 'Du Lao Ye' ice cream and 'Namchow Sanuki' frozen noodle brands, expects this year's performance to exceed last year's, driven by production expansion, entry into warehouse clubs, and international growth.
businessNQ 48/100出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: May 25, 2026 at 12:36
  • 🔍 Collected: May 25, 2026 at 13:01 (24 min after Published)
  • 🤖 AI Analyzed: May 31, 2026 at 20:37 (151h 35m after Collected)
Royal Family Chairwoman Chou Ming-fen stated that with the commissioning of a third frozen noodle production line in Zhongli, entry into American warehouse clubs, and expansion into overseas markets, the company expects double-digit growth in its frozen noodle segment. Combined with the peak summer season for ice cream, the company's overall outlook remains positive. Royal Family is a subsidiary of Namchow Holdings. Chou noted that the new production line is meeting expectations, and frozen noodles are helping restaurant operators mitigate labor shortages. The company's knife-cut noodles have performed well in warehouse clubs, with ice cream products slated for introduction later this year. Despite a slight dip in Q1 revenue due to weather, the company expects a strong recovery in Q2 and Q3. To manage rising raw material costs, the company has adjusted mid-tier pricing while maintaining retail prices to ensure consumer acceptance.

FAQ

What is Royal Family's main strategy?

The company focuses on an 'Ice + Noodles' strategy to create product synergy and expand into international and retail markets.

What are the key facts in this article?

Royal Family, owner of the 'Du Lao Ye' ice cream and 'Namchow Sanuki' frozen noodle brands, expects this year's performance to exceed last year's, driven by production expansion, entry into warehouse clubs, and international growth.

What is the direct answer?

Royal Family, owner of the 'Du Lao Ye' ice cream and 'Namchow Sanuki' frozen noodle brands, expects this year's performance to exceed last year's, driven by production expansion, entry into warehouse clubs, and international growth.

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