Taiwan Agritourism Expo Held in Indonesia to Expand Southeast Asian Market

The Rural Development and Soil and Water Conservation Agency of the Ministry of Agriculture, in collaboration with the Taiwan Leisure Agriculture Development Association, recently held the 2nd Taiwan Agritourism Expo in Indonesia to expand the international visibility of Taiwan's leisure agriculture in the Southeast Asian market. The expo, held at the Emporium Pluit Mall in Jakarta, featured the theme "Farm Stay, Fun Stay." It brought together seven high-quality Taiwanese farms, three national airlines, and ten well-known Indonesian travel agencies to launch over 30 package tours, targeting Indonesian travelers' demand for slow-paced, in-depth, and natural healing travel. The Ministry of Agriculture stated that Indonesian tourists' overseas travel preferences have shifted from advanced urban attractions to participatory vacation experiences. Taiwan's leisure agriculture, with its rich natural ecology, local culture, and hands-on activities, fits these needs. The venue featured four themed areas: "Sustainable Tourism," "Fruit Travel," "Flower Travel," and "Taiwan Tea Travel." On-site experiences included DIY tea-scented pillows and floral fragrance blocks. To increase effectiveness, promotional activities began in April, including inviting Indonesian influencers and media to visit Taiwan. The Ministry emphasized that Indonesia, with its population of 280 million, is a key target market. To accommodate the nearly 90% Muslim population, Taiwanese operators are actively providing Muslim-friendly dining and lodging environments. The Ministry hopes to attract more Indonesian tourists to Taiwan's rural areas, promoting economic benefits and bilateral tourism exchanges.