Taiwan IP Expo Launches in Malaysia, Bilateral Effort to Tap Southeast Asian Market
Taiwan's Creative Content Agency (TAICCA) has once again partnered with Malaysia for an IP licensing exhibition. Through a dual-track strategy of brand promotion and licensing negotiations, they aim to create a one-stop platform for creative and industrial collaboration between Taiwan and Malaysia. This cooperation seeks to establish successful commercial applications for character brands and pave the way for expansion into the Southeast Asian market.
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- 📰 Published: May 20, 2026 at 21:38
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The Taiwan Creative Content Agency (TAICCA) has joined hands with Malaysia again this year, utilizing an IP licensing exhibition with a dual-track strategy of brand promotion and licensing negotiations to create a one-stop platform connecting Taiwanese and Malaysian creativity and industrial cooperation. Through Taiwan-Malaysia IP collaboration, they aim to create demonstration cases for the commercial application of character brands.
In partnership with the Malaysia Intellectual Property Creators Association (MYCIP), TAICCA is hosting the "2026 Taiwan IP Expo" starting today. The five-day exhibition jointly connects the content industries of Taiwan and Malaysia, gathering 12 popular Taiwanese character IPs and featuring a joint creative exhibition with Malaysian IPs.
TAICCA Vice President Yang Chung-tien stated in his opening remarks that Taiwan and Malaysia share many similarities in their cultural backgrounds and industrial structures. He expressed that through diverse licensing cooperation and exchanges, the industrial ties between Taiwan and Malaysia can be deepened, opening up possibilities for their cultural and creative content to expand into third-party international markets.
He pointed out that TAICCA, now in its seventh year, continues to promote the sustainable development of Taiwan's cultural content industry. The agency is particularly active in the fields of IP licensing and character branding, investing in original story development and character creation, while also promoting overseas IP licensing and diverse international cooperation.
Lien Yu-ping, the representative of the Taipei Economic and Cultural Office in Malaysia, said in an interview that Taiwan and Malaysia have a complementary cooperative relationship in the semiconductor industry, and she hopes this collaboration can be extended to the brand licensing sector.
She believes that Malaysia can serve as an important springboard for Taiwanese brands to enter the Southeast Asian market, further enhancing the visibility and recognition of Taiwanese brands in the regional market, and allowing more people to see the strength and value of Taiwan's cultural and creative industries. Acquiring IP licenses and engaging in cross-sector collaborations can help develop more channels and business opportunities, creating higher industrial value and revenue.
This year, 12 highly popular and experienced original character IPs from Taiwan are featured. These include last year's successful exhibitors Kuroro Space Cat, Ugly White Rabbit (Chou Bai Tu), and doudle studio (dōu dōu), as well as this year's selections under the theme "Animal Forest LOHAS Island": Cat Island, A-Miao's Market, BOUNCE (I'm MARK), AH!Q, Shark Children Universe, Nozomii, Mr. Shark, Octopus-Bear, and Animal Detective Duckbill.
Among them, "Cat Island" from Tainan is a rising Taiwanese original IP. At last year's exhibition, its combination of festive elements and character merchandise design garnered significant attention in the Malaysian market. Participating again this year, it has attracted many visitors who stop to take photos and inquire about collaborations.
Ugly White Rabbit, a creative IP that gained fame through popular LINE stickers, has captured the attention of many local youths and businesses with its humorous contrast and cute style.
This year's "2026 Taiwan IP Expo" uses AR interactions and character mascots to draw large crowds, fostering deeper industry exchanges and business cooperation with Malaysian enterprises.
In partnership with the Malaysia Intellectual Property Creators Association (MYCIP), TAICCA is hosting the "2026 Taiwan IP Expo" starting today. The five-day exhibition jointly connects the content industries of Taiwan and Malaysia, gathering 12 popular Taiwanese character IPs and featuring a joint creative exhibition with Malaysian IPs.
TAICCA Vice President Yang Chung-tien stated in his opening remarks that Taiwan and Malaysia share many similarities in their cultural backgrounds and industrial structures. He expressed that through diverse licensing cooperation and exchanges, the industrial ties between Taiwan and Malaysia can be deepened, opening up possibilities for their cultural and creative content to expand into third-party international markets.
He pointed out that TAICCA, now in its seventh year, continues to promote the sustainable development of Taiwan's cultural content industry. The agency is particularly active in the fields of IP licensing and character branding, investing in original story development and character creation, while also promoting overseas IP licensing and diverse international cooperation.
Lien Yu-ping, the representative of the Taipei Economic and Cultural Office in Malaysia, said in an interview that Taiwan and Malaysia have a complementary cooperative relationship in the semiconductor industry, and she hopes this collaboration can be extended to the brand licensing sector.
She believes that Malaysia can serve as an important springboard for Taiwanese brands to enter the Southeast Asian market, further enhancing the visibility and recognition of Taiwanese brands in the regional market, and allowing more people to see the strength and value of Taiwan's cultural and creative industries. Acquiring IP licenses and engaging in cross-sector collaborations can help develop more channels and business opportunities, creating higher industrial value and revenue.
This year, 12 highly popular and experienced original character IPs from Taiwan are featured. These include last year's successful exhibitors Kuroro Space Cat, Ugly White Rabbit (Chou Bai Tu), and doudle studio (dōu dōu), as well as this year's selections under the theme "Animal Forest LOHAS Island": Cat Island, A-Miao's Market, BOUNCE (I'm MARK), AH!Q, Shark Children Universe, Nozomii, Mr. Shark, Octopus-Bear, and Animal Detective Duckbill.
Among them, "Cat Island" from Tainan is a rising Taiwanese original IP. At last year's exhibition, its combination of festive elements and character merchandise design garnered significant attention in the Malaysian market. Participating again this year, it has attracted many visitors who stop to take photos and inquire about collaborations.
Ugly White Rabbit, a creative IP that gained fame through popular LINE stickers, has captured the attention of many local youths and businesses with its humorous contrast and cute style.
This year's "2026 Taiwan IP Expo" uses AR interactions and character mascots to draw large crowds, fostering deeper industry exchanges and business cooperation with Malaysian enterprises.