Carrefour Taiwan Rebranding Countdown: Old Name to Be Discontinued from July, Says Alex Lo
Uni-President Enterprises Corp. Chairman Alex Lo stated after a shareholders' meeting on May 20 that Carrefour will be renamed at the end of June, and the old name will cease to be used from July 1. The new name cannot be disclosed yet due to legal and contractual restrictions. The operating company has been renamed "Kangda Shengtong Life Business Co., Ltd." and plans to build a large mixed-use complex in Tainan, expected to open in 2028, signaling a long-term strategy to create comprehensive stores that give consumers more reasons to visit.
📋 Article Processing Timeline
- 📰 Published: May 20, 2026 at 14:16
- 🔍 Collected: May 20, 2026 at 14:31 (15 min after Published)
- 🤖 AI Analyzed: May 20, 2026 at 14:42 (10 min after Collected)
(CNA, Tainan, May 20, by reporter Ho Hsiu-Ling) Carrefour is set to be renamed at the end of this June, sparking public curiosity about the new name. Alex Lo, Chairman of Uni-President Enterprises Corp., stated that due to domestic regulations and contractual restrictions, the new name cannot be mentioned before June 30, and the old name can no longer be used starting July 1. However, there will be an extension period for related adjustments such as signage.
Uni-President held its shareholders' meeting today, after which Lo spoke to the media about Carrefour's subsequent business strategy and rebranding progress. Uni-President announced late last year that Carrefour would initiate a renaming plan, and in March of this year, the company was renamed "Kangda Shengtong Life Business Co., Ltd." Recently, Ministry of Economic Affairs business registration data showed that the names of two Carrefour branches included "Le Jia Kang," drawing market attention.
Regarding whether a new name for Carrefour has been chosen, Lo said that due to current domestic regulations and contractual limitations, the new name cannot be publicly mentioned before the end of June. However, adjustments, including signage, cannot be completed overnight, so there is an extension for some aspects.
As for store expansion plans, Lo stated last year that Carrefour is not in a hurry to expand, but rather is considering how to give consumers "more reasons to walk into" physical stores. Nevertheless, Uni-President announced in April this year that it will plan a 4,000-ping (approx. 142,000 sq ft) large-scale mixed-use commercial complex in Tainan, combining hypermarket, food, leisure, and entertainment. It is expected to be completed and opened in the fourth quarter of 2028.
Lo said that not rushing to expand "doesn't mean not expanding," and that they will continue to open stores when opportunities arise. He noted that the lines in the retail industry are becoming increasingly blurred, and consumers do not necessarily care if it's a hypermarket, supermarket, or convenience store, but rather whether it can meet their needs.
Lo analyzed that Carrefour is a comprehensive general merchandise store, whereas Costco is more oriented towards specialty products with fewer choices per category. As for LOPIA, it follows a "narrow category, wide selection" model, such as offering a professional and wide variety of meat products but almost no daily necessities.
Speaking on Carrefour's recent operations, he pointed out that since Uni-President took over, the timeline differs from that of the previous operators. It has been three years since the takeover, during which a lot of foundational work has been done. This will certainly have some impact on short-term operational figures, but in the long run, operations are moving in the desired direction. (Editor: Chang Liang-chih)
Uni-President held its shareholders' meeting today, after which Lo spoke to the media about Carrefour's subsequent business strategy and rebranding progress. Uni-President announced late last year that Carrefour would initiate a renaming plan, and in March of this year, the company was renamed "Kangda Shengtong Life Business Co., Ltd." Recently, Ministry of Economic Affairs business registration data showed that the names of two Carrefour branches included "Le Jia Kang," drawing market attention.
Regarding whether a new name for Carrefour has been chosen, Lo said that due to current domestic regulations and contractual limitations, the new name cannot be publicly mentioned before the end of June. However, adjustments, including signage, cannot be completed overnight, so there is an extension for some aspects.
As for store expansion plans, Lo stated last year that Carrefour is not in a hurry to expand, but rather is considering how to give consumers "more reasons to walk into" physical stores. Nevertheless, Uni-President announced in April this year that it will plan a 4,000-ping (approx. 142,000 sq ft) large-scale mixed-use commercial complex in Tainan, combining hypermarket, food, leisure, and entertainment. It is expected to be completed and opened in the fourth quarter of 2028.
Lo said that not rushing to expand "doesn't mean not expanding," and that they will continue to open stores when opportunities arise. He noted that the lines in the retail industry are becoming increasingly blurred, and consumers do not necessarily care if it's a hypermarket, supermarket, or convenience store, but rather whether it can meet their needs.
Lo analyzed that Carrefour is a comprehensive general merchandise store, whereas Costco is more oriented towards specialty products with fewer choices per category. As for LOPIA, it follows a "narrow category, wide selection" model, such as offering a professional and wide variety of meat products but almost no daily necessities.
Speaking on Carrefour's recent operations, he pointed out that since Uni-President took over, the timeline differs from that of the previous operators. It has been three years since the takeover, during which a lot of foundational work has been done. This will certainly have some impact on short-term operational figures, but in the long run, operations are moving in the desired direction. (Editor: Chang Liang-chih)