Shin Kong Mitsukoshi Unveils New Uniforms After 16 Years, a Collaboration with Pan-Shin Kong Group Members
Shin Kong Mitsukoshi announced it will roll out new corporate uniforms in June, the first update in 16 years, aiming to project a youthful and sustainable corporate image. The new attire is a collaborative effort among members of the broader Pan-Shin Kong Group. Designed by Paris-based designer Peter Wu, the eldest son of Taishin Financial Holdings Chairman Thomas Wu, and produced by Shin Kong Textile, the uniforms feature sustainable, recyclable materials and offer employees more practical options like pants or skirts and leather or white shoes.
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- 📰 Published: May 19, 2026 at 18:45
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(CNA, Taipei, May 19, by reporter Ho Hsiu-ling) Shin Kong Mitsukoshi announced that it will fully update its corporate uniforms in June, the first change of attire in 16 years. This uniform update involves the joint participation of family members from the broader Pan-Shin Kong Group. According to Shin Kong Mitsukoshi's Fashion Director, Kuo Szu-ting, Paris-based designer Peter Wu—the eldest son of Taishin and Shin Kong Financial Holding Chairman Thomas Wu Tung-liang—was invited to lead the design, with production handled by Shin Kong Textile, hoping the uniforms will showcase the company's spirit of youthfulness and sustainability.
Shin Kong Mitsukoshi held a press conference for the new uniforms today, attended by Fashion Director Kuo Szu-ting. Kuo, the granddaughter of Shin Kong Group founder Wu Ho-su, stated that this is the company's third-generation uniform. The design considers the younger and more diverse workforce, combines traditional Shin Kong Mitsukoshi elements, and presents them in a modern silhouette, balancing comfort and design.
She pointed out that the team's first choice for a designer was Peter Wu from the beginning, as his style—neutral, clean, and high-end—coincided with Shin Kong Mitsukoshi's corporate image. After a year and a half of preparation, a complete series of 13 uniform sets for various positions at Shin Kong Mitsukoshi was completed.
Furthermore, to align with environmental trends, discussions were held with Shin Kong Textile to use locally sourced fabrics. Some items are made from a single material, allowing for complete recycling and reuse, in hopes of demonstrating Shin Kong Mitsukoshi's promotion of corporate diversity and its commitment to sustainability.
Kuo Szu-ting revealed that she herself wore the first-generation uniform for two years, and past designs were more conservative. The third-generation uniform eliminates bow ties and formal hats, allows staff to choose between pants or skirts, and leather shoes or white sneakers, significantly enhancing the uniform's mobility and practicality.
Peter Wu, the designer responsible for this project, established his clothing brand "peter wu" in Paris in 2017. He was abroad today and did not attend the press conference. The brand's representative noted that this is Wu's first time designing uniforms for the retail industry. The collaboration came about as Shin Kong Mitsukoshi hoped the uniforms would present an elegant and grand image while also reflecting the energy and vitality of its new, younger employees.
Additionally, a Shin Kong Mitsukoshi executive stated that, in conjunction with the uniform update, the company will break the tradition of individual branches handling their own recruitment. For the first time, a joint recruitment event will be held on May 23 at the Taipei Xinyi Place A11 for eight branches in the greater Taipei area. Open positions include management trainees, customer service staff, and marketing planners. (Editor: Lin Shu-yuan)
Shin Kong Mitsukoshi held a press conference for the new uniforms today, attended by Fashion Director Kuo Szu-ting. Kuo, the granddaughter of Shin Kong Group founder Wu Ho-su, stated that this is the company's third-generation uniform. The design considers the younger and more diverse workforce, combines traditional Shin Kong Mitsukoshi elements, and presents them in a modern silhouette, balancing comfort and design.
She pointed out that the team's first choice for a designer was Peter Wu from the beginning, as his style—neutral, clean, and high-end—coincided with Shin Kong Mitsukoshi's corporate image. After a year and a half of preparation, a complete series of 13 uniform sets for various positions at Shin Kong Mitsukoshi was completed.
Furthermore, to align with environmental trends, discussions were held with Shin Kong Textile to use locally sourced fabrics. Some items are made from a single material, allowing for complete recycling and reuse, in hopes of demonstrating Shin Kong Mitsukoshi's promotion of corporate diversity and its commitment to sustainability.
Kuo Szu-ting revealed that she herself wore the first-generation uniform for two years, and past designs were more conservative. The third-generation uniform eliminates bow ties and formal hats, allows staff to choose between pants or skirts, and leather shoes or white sneakers, significantly enhancing the uniform's mobility and practicality.
Peter Wu, the designer responsible for this project, established his clothing brand "peter wu" in Paris in 2017. He was abroad today and did not attend the press conference. The brand's representative noted that this is Wu's first time designing uniforms for the retail industry. The collaboration came about as Shin Kong Mitsukoshi hoped the uniforms would present an elegant and grand image while also reflecting the energy and vitality of its new, younger employees.
Additionally, a Shin Kong Mitsukoshi executive stated that, in conjunction with the uniform update, the company will break the tradition of individual branches handling their own recruitment. For the first time, a joint recruitment event will be held on May 23 at the Taipei Xinyi Place A11 for eight branches in the greater Taipei area. Open positions include management trainees, customer service staff, and marketing planners. (Editor: Lin Shu-yuan)