Tainan's Annual Souvenir Competition Kicks Off, with Results in July for Mid-Autumn Festival Season

(CNA, Tainan, May 18, by reporter Yang Sz-jui) The Tainan City Government announced today the start of its annual souvenir selection competition. The results will be announced in July to align with the Mid-Autumn Festival gift-giving season. Simultaneously, the "Tainan Gift Brand Identity (Logo) Design Contest" has been launched, aiming to help the public better recognize Tainan's high-quality products. Tainan Mayor Huang Wei-che stated during his speech at the event's promotional press conference that the Tainan Gift selection is an event with a historical legacy and has already built a solid reputation and results. Once a product is selected as a Tainan Gift, it attracts many spontaneous purchases. This year's selection event starts today, with the results to be announced in mid-July, selecting new and impressive gifts to meet the demands of the Mid-Autumn Festival. Huang Wei-che said that this year, in addition to the Tainan Gift selection, the "Tainan Gift Brand Identity (Logo) Design Contest" has also been launched. In the future, selected Tainan gifts will feature this identity mark, guaranteeing quality and making the marketing of Tainan's goods more distinctive. Chang Ting-yuan, Director of the Tainan City Government's Economic Development Bureau, stated that this year's selection categories are divided into "Top Choice - Cuisine" (edible products) and "Top Choice - Gift" (non-food products). The selection process will involve a three-stage review, with an estimated 60 products advancing to the third stage of physical evaluation, and a final selection of 20 Tainan Gifts. She said that selected businesses will not only receive authorization to use the "Tainan Gift" brand identity but also participate in subsequent marketing and promotional activities. An awards ceremony and three exhibition sales in Tainan and other cities are planned, combined with social media promotion and media exposure to help businesses expand their markets and enhance brand visibility. Chang Ting-yuan mentioned that for the "Tainan Gift Brand Identity (Logo) Design Contest," the first-place winner will receive a prize of NT$80,000, with a total prize pool of NT$160,000. It is hoped that through this open call, a new brand identity design that showcases Tainan's cultural heritage, city characteristics, and brand spirit will be created, serving as an important visual symbol for the future promotion of the "Tainan Gift" brand. (Editor: Chen Ching-fang) 1150518