Taiwanese Emerging Director's Creativity Recognized, Invited by Popular Thai Singer to Co-direct MV

The creativity of Taiwanese talent often gains international attention. Recently, young director Huang Pin-po was favored by Thai singer Jaylerr, receiving a private message on social media hoping to collaborate. He then received an invitation from a local film and television production company to direct an MV in Bangkok, becoming one of the few new-generation Taiwanese directors to break into the Thai mainstream music industry.
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  • 📰 Published: May 16, 2026 at 17:26
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Central News Agency, Bangkok, 16th — The creativity of Taiwanese people often receives international attention. Recently, young director Huang Pin-po was noticed by Thai singer Jaylerr and received a direct message on social media expressing a desire to collaborate. He was then invited by a local film and television production company to go to Bangkok to direct a music video, becoming one of the few emerging Taiwanese directors to enter Thailand's mainstream recording industry.

Director Huang Pin-po, who is under 30, entered the record industry during his university years to participate in artist video production. The music video he recently directed for Thai singer Jaylerr was released at the end of April and has since accumulated over 1 million views.

In an interview with Central News Agency, Huang, who has been in the industry for over 7 years, said that this collaboration opportunity arose from his past experience shooting an MV in Thailand with a Taiwanese boy band. He said: 'After the work was completed, it was noticed by the Thai singer Jaylerr, who proactively contacted me through a social networking site to express his interest in cooperation.'

Actor, model, and singer Jaylerr, nicknamed JJ, is extremely popular in Thailand, with nearly 4 million followers on his Instagram. He rose to fame in 2013 for his role in the movie 'Grean Fictions' and several TV series.

Huang was very happy that his work was seen and that he was invited to direct Jaylerr's MV. He explained that during discussions with the record company, he felt they were hoping for 'foreign perspective' creativity, which he believes was a key reason the Thai side sought him out for collaboration.

Furthermore, after officially collaborating with the record company in Thailand, Huang was deeply impressed by the maturity of the local industry.

He pointed out that the division of labor in Thailand's film, television, and music industries is meticulous, with complete departmental configurations, resulting in high efficiency from production and technology to post-production. The on-set logistical support was comprehensive, including mobile equipment, real-time coordination, and crew care, all demonstrating a high degree of professional operation.

He stated frankly: 'The Thai production team's time management is very precise, and the post-production speed is also very fast. Everything from editing, special effects, to color grading can be completed in a short amount of time.' In contrast, he believes that Taiwan's production process is more flexible, and the situation of 'one person doing the work of two' is common, which can also easily lead to repeated revisions and increased communication costs.

Huang told Central News Agency that the rapid growth of Thailand's pop music and film industries in recent years is largely due to the high level of interaction and connection between artists and fans. From physical events held by record companies, fan support culture, to the artist training system, everything shows a completeness approaching that of the Korean trainee system.

He said that because Taiwan's market is smaller and its audience is scattered, there is still a gap in the industry's resource investment and systematization of pop music. Therefore, 'it still comes down to a market problem, and whether there is sufficient identification with one's own culture.'

However, Huang emphasized that Taiwanese creators still have an advantage, especially in their flexibility in creativity and narrative perspective. His personal work being seen by a Thai artist, leading to an invitation to direct an MV in Thailand, also proves that the creativity and performance of Taiwanese video creators still have strength on the international stage. (Editor: Tang Sheng-yang) 1150516