Kaohsiung Bear Launches 'Warm Hug Project' on Birthday, Aiming for 1,000 Hugs
The Kaohsiung City Tourism Bureau held a birthday party for its mascot, 'Kaohsiung Bear,' and announced the launch of the 'Warm Hug Project.' The goal is to visit social welfare institutions to complete 1,000 hugs, elevating Kaohsiung Bear from a tourism IP to a goodwill ambassador that conveys the city's warmth.
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- 📰 Published: May 16, 2026 at 19:30
- 🔍 Collected: May 16, 2026 at 20:01 (31 min after Published)
- 🤖 AI Analyzed: May 16, 2026 at 20:08 (6 min after Collected)
Central News Agency, Kaohsiung, May 16 (Reporter Lin Qiao-lian) The Kaohsiung City Tourism Bureau held a birthday party for its mascot, 'Kaohsiung Bear,' today, attracting many fans and families. Tourism Bureau Director-General Kao Min-lin stated that Kaohsiung Bear will launch a 'Warm Hug Project' by visiting social welfare institutions, aiming to deliver 1,000 hugs and spread more warmth.
The Tourism Bureau held the '2026 Kaohsiung Bear Birthday Party Fan Meet & Greet' at the KMRT Central Park Station today. Japan's famous mascot, 'Kumamon,' also sent blessings from across the sea, creating a warm and joyful atmosphere.
Kao Min-lin said that in addition to exciting stage performances and fan interactions at this year's birthday party, Kaohsiung Bear also announced the launch of the 'Warm Hug Project.' In the future, it will visit social welfare institutions and care centers with the goal of completing 1,000 warm hugs, sharing love and joy with more children. This will further transform Kaohsiung Bear from a tourism IP into a goodwill ambassador that conveys the city's warmth.
Kao Min-lin mentioned that besides arranging exciting stage performances and fun fan interactions, a special two-tiered fondant birthday cake in the shape of Kaohsiung Bear was prepared for the event, inviting adults and children to sing the birthday song together and share a sweet moment.
A 'Kaohsiung Bear Merchandise Display Area' was also set up at the event, featuring a variety of new and limited-edition peripheral products, including picnic mats, character stationery sets, silver 'doll display' bags, Showa retro-style lunch bags, and pet bandanas for cats and dogs, attracting a large number of fans to stop, inquire, and take photos. The Tourism Bureau stated that 66 limited-edition 'Kaohsiung Bear Birthday Gift Bags' were released simultaneously and sold out instantly online, once again demonstrating Kaohsiung Bear's immense popularity.
The Tourism Bureau explained that in recent years, Kaohsiung Bear has continued to deepen its city IP brand management. In addition to launching a new visual identity and 3D animated content, the first 'Kaohsiung Bear IP Flagship Theme Store' was established next to the Dragon and Tiger Pagodas at Lotus Pond in Zuoying, a popular tourist spot, successfully linking tourist attractions with the IP economy. (Editor: Chang Ming-kun) 1150516
The Tourism Bureau held the '2026 Kaohsiung Bear Birthday Party Fan Meet & Greet' at the KMRT Central Park Station today. Japan's famous mascot, 'Kumamon,' also sent blessings from across the sea, creating a warm and joyful atmosphere.
Kao Min-lin said that in addition to exciting stage performances and fan interactions at this year's birthday party, Kaohsiung Bear also announced the launch of the 'Warm Hug Project.' In the future, it will visit social welfare institutions and care centers with the goal of completing 1,000 warm hugs, sharing love and joy with more children. This will further transform Kaohsiung Bear from a tourism IP into a goodwill ambassador that conveys the city's warmth.
Kao Min-lin mentioned that besides arranging exciting stage performances and fun fan interactions, a special two-tiered fondant birthday cake in the shape of Kaohsiung Bear was prepared for the event, inviting adults and children to sing the birthday song together and share a sweet moment.
A 'Kaohsiung Bear Merchandise Display Area' was also set up at the event, featuring a variety of new and limited-edition peripheral products, including picnic mats, character stationery sets, silver 'doll display' bags, Showa retro-style lunch bags, and pet bandanas for cats and dogs, attracting a large number of fans to stop, inquire, and take photos. The Tourism Bureau stated that 66 limited-edition 'Kaohsiung Bear Birthday Gift Bags' were released simultaneously and sold out instantly online, once again demonstrating Kaohsiung Bear's immense popularity.
The Tourism Bureau explained that in recent years, Kaohsiung Bear has continued to deepen its city IP brand management. In addition to launching a new visual identity and 3D animated content, the first 'Kaohsiung Bear IP Flagship Theme Store' was established next to the Dragon and Tiger Pagodas at Lotus Pond in Zuoying, a popular tourist spot, successfully linking tourist attractions with the IP economy. (Editor: Chang Ming-kun) 1150516