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CCTV Reportedly Secures World Cup Broadcasting Rights in China After Slashing Price by Over 60%

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published May 15, 2026 5:24 PM ・ Updated Jun 13, 2026 8:27 AM ・ 2 min read ・ Source: CNA (Central News Agency)

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Chinese state media CCTV has reportedly secured the broadcasting rights for the 2026 World Cup in mainland China. Rumors on social media suggest the final transaction price is $110 million, a massive

PRIMARY SOURCE CNA (Central News Agency) View source Distributor: CNA (Central News Agency)
Published: May 15, 2026

Chinese state media CCTV has reportedly secured the broadcasting rights for the 2026 World Cup in mainland China. Rumors on social media suggest the final transaction price is $110 million, a massive discount of over 60% compared to FIFA's initial asking price of $300 million. FIFA initially demanded a higher price due to the expanded format of 48 teams, but CCTV pushed for a reduction citing time zone differences and limited commercial value. Neither CCTV nor FIFA has officially announced the agreement yet.

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Source: CNA (Central News Agency)
Category: 提攜

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Announced　May 15, 2026 5:24 PM — Distributor CNA (Central News Agency)
Collected　May 15, 2026 5:32 PM
AI structured & analyzed　May 15, 2026 5:33 PM
Desk-reviewed & published　May 15, 2026 5:24 PM

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CNA (Central News Agency): https://www.cna.com.tw/news/acn/202605150212.aspx

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May 15, 2026

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Washin AI News Desk“CCTV Reportedly Secures World Cup Broadcasting Rights in China After Slashing Price by Over 60%”AI News by Washin Village（和心村）, May 15, 2026. https://aeo.washinmura.jp/ai/cna/en/news/2026-05-15-cctv-reportedly-secures-world-cup-broadc-2

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