Kinmen Kaoliang Student Bartending Competition in Kaohsiung Reaches New High with 369 Entries
The national student bartending competition hosted by Kinmen Kaoliang Liquor in Kaohsiung set a new record with 369 participating groups. This year, a 'Marketing Star' category was introduced for the first time, aiming to attract interdisciplinary talent, inject youthful vitality into the brand, and close the distance with the younger generation.
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- 📰 Published: May 14, 2026 at 16:36
- 🔍 Collected: May 14, 2026 at 17:02 (26 min after Published)
- 🤖 AI Analyzed: May 15, 2026 at 03:18 (10h 15m after Collected)
Central News Agency
(CNA, Reporter Lin Chia-Lien, Kaohsiung, 14th) The national student group of the Kinmen Kaoliang Bartending Competition took place today at the Lin Palace in Kaohsiung, attracting 369 entries, a record high. For the first time, the organizers added a 'Marketing Star' category, extending the competition to brand marketing and creative proposals, hoping to create a platform for cultivating interdisciplinary talent.
Kinmen Kaoliang Distillery held the opening ceremony for the student group of the national bartending competition today. World-class flair bartending champion Chen Chun-shen and Asia-Pacific Cup champion Kuo Chung-wei were invited to perform. Past champions also returned to share their competition and industry experience, encouraging students to bravely pursue their dreams.
The organizers stated that since its inception, the Kinmen Kaoliang Cup has attracted over a thousand students in four years, becoming a benchmark student bartending event in Taiwan. This year's registration reached 369 groups, setting a new record and showing that the competition has gradually become an important stage for student bartenders across Taiwan.
In addition to the original professional bartending and food and beverage service competitions, this year's event newly added the 'Marketing Star' category. Participants are required to use youthful language and creative proposals to bring the brand closer to the younger generation while preserving the 70-year brand heritage of Kinmen Kaoliang Liquor, allowing Chinese baijiu culture to become more integrated into daily life.
Kinmen Kaoliang Distillery stated that they hope to break the previous framework of participation being limited to food and beverage-related departments, attracting students from different backgrounds such as advertising, marketing, and design to reinterpret the brand image from a new generation's perspective.
Wu Kun-chang, Chairman of Kinmen Kaoliang Distillery, said that as the Kinmen Kaoliang Cup enters its fourth year, many past contestants have already achieved outstanding performance in the industry, demonstrating the passion of the younger generation for bartending and brand innovation. In the future, they will continue to connect education, culture, and industry resources through industry-academia cooperation and competition platforms to cultivate talent with creativity, brand thinking, and practical skills. (Editor: Chang Ya-ching) 1150514
Excessive drinking is harmful to health; do not drive after drinking; underage drinking is prohibited.
(CNA, Reporter Lin Chia-Lien, Kaohsiung, 14th) The national student group of the Kinmen Kaoliang Bartending Competition took place today at the Lin Palace in Kaohsiung, attracting 369 entries, a record high. For the first time, the organizers added a 'Marketing Star' category, extending the competition to brand marketing and creative proposals, hoping to create a platform for cultivating interdisciplinary talent.
Kinmen Kaoliang Distillery held the opening ceremony for the student group of the national bartending competition today. World-class flair bartending champion Chen Chun-shen and Asia-Pacific Cup champion Kuo Chung-wei were invited to perform. Past champions also returned to share their competition and industry experience, encouraging students to bravely pursue their dreams.
The organizers stated that since its inception, the Kinmen Kaoliang Cup has attracted over a thousand students in four years, becoming a benchmark student bartending event in Taiwan. This year's registration reached 369 groups, setting a new record and showing that the competition has gradually become an important stage for student bartenders across Taiwan.
In addition to the original professional bartending and food and beverage service competitions, this year's event newly added the 'Marketing Star' category. Participants are required to use youthful language and creative proposals to bring the brand closer to the younger generation while preserving the 70-year brand heritage of Kinmen Kaoliang Liquor, allowing Chinese baijiu culture to become more integrated into daily life.
Kinmen Kaoliang Distillery stated that they hope to break the previous framework of participation being limited to food and beverage-related departments, attracting students from different backgrounds such as advertising, marketing, and design to reinterpret the brand image from a new generation's perspective.
Wu Kun-chang, Chairman of Kinmen Kaoliang Distillery, said that as the Kinmen Kaoliang Cup enters its fourth year, many past contestants have already achieved outstanding performance in the industry, demonstrating the passion of the younger generation for bartending and brand innovation. In the future, they will continue to connect education, culture, and industry resources through industry-academia cooperation and competition platforms to cultivate talent with creativity, brand thinking, and practical skills. (Editor: Chang Ya-ching) 1150514
Excessive drinking is harmful to health; do not drive after drinking; underage drinking is prohibited.