DBS Bank Deepens Wealth Management Customer Engagement, Targeting Emerging Affluent
DBS Bank announced the launch of 'DBS Stella,' a new service for the emerging affluent in Taiwan with assets between NT$300,000 and NT$3,000,000. Operating on a fully digital model, it aims to deepen wealth management engagement by offering a range of everyday financial services.
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- 📰 Published: May 14, 2026 at 16:27
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(Central News Agency, Taipei, 14th) Recognizing the potential of Taiwan's emerging affluent population, DBS Bank today announced the launch of 'DBS Stella.' This service targets clients with total assets under management with the bank ranging from NT$300,000 to NT$3,000,000. Through a fully digital business model, it provides daily financial services including payments, account management, and investments to deepen the wealth management customer base.
DBS Bank (Taiwan) has been actively strengthening its wealth management strategic layout in recent years, successively launching 'DBS Treasures,' 'DBS Treasures Private Client,' and 'DBS Private Bank' to serve high-net-worth clients.
To continue its strategy of comprehensive wealth management planning, DBS Bank held a press conference today to announce the launch of 'DBS Stella.' It targets the emerging affluent—those with total assets with DBS Bank equivalent to between NT$300,000 and NT$3,000,000, who have wealth growth potential and are familiar with digital finance. The service, based on a fully digital model, offers services related to payments, account management, and investments.
Sun Ke-Ji, Head of Consumer Banking at DBS Bank (Taiwan), mentioned that after the merger with Citibank Taiwan's consumer banking business in 2022, the number of credit card and branch deposit customers reached about 3.2 million. Among them, 200,000 belong to the segment with total assets over NT$3,000,000. The bank hopes to complete its wealth management layout to cover all customer segments by addressing customer needs, product services, and the bank's development in Taiwan, satisfying clients' wealth management needs at different life stages.
Chang Shan-Yung, Head of Bancassurance & Consumer Banking at DBS Bank (Taiwan), also pointed out that in 2024, Taiwan's per capita net financial assets ranked among the top 5 globally, making it the second wealthiest country in Asia. Moreover, in the Asian wealth management market over the past five years, the emerging affluent segment has shown impressive growth momentum, with a compound annual growth rate of 13%.
Chang explained that in the future, customers with total assets of NT$300,000 or more will automatically become 'DBS Stella' clients without needing to apply. They will enjoy exclusive benefits starting the month after their upgrade, including 30 free cross-bank transfers per month, preferential online currency exchange rates, and 24-hour access to currency exchange, overseas stocks, and a variety of investment products through DBS digibank.
Danny Huang, General Manager of DBS Bank (Taiwan), stated that as a 'Tech Island' with booming export trade, people in Taiwan are accustomed to using digital tools. The new service fully integrates account, payment, and investment functions, making digital finance the starting point for customers on their path to wealth management. (Editor: Yang Kai-Hsiang) 1150514
DBS Bank (Taiwan) has been actively strengthening its wealth management strategic layout in recent years, successively launching 'DBS Treasures,' 'DBS Treasures Private Client,' and 'DBS Private Bank' to serve high-net-worth clients.
To continue its strategy of comprehensive wealth management planning, DBS Bank held a press conference today to announce the launch of 'DBS Stella.' It targets the emerging affluent—those with total assets with DBS Bank equivalent to between NT$300,000 and NT$3,000,000, who have wealth growth potential and are familiar with digital finance. The service, based on a fully digital model, offers services related to payments, account management, and investments.
Sun Ke-Ji, Head of Consumer Banking at DBS Bank (Taiwan), mentioned that after the merger with Citibank Taiwan's consumer banking business in 2022, the number of credit card and branch deposit customers reached about 3.2 million. Among them, 200,000 belong to the segment with total assets over NT$3,000,000. The bank hopes to complete its wealth management layout to cover all customer segments by addressing customer needs, product services, and the bank's development in Taiwan, satisfying clients' wealth management needs at different life stages.
Chang Shan-Yung, Head of Bancassurance & Consumer Banking at DBS Bank (Taiwan), also pointed out that in 2024, Taiwan's per capita net financial assets ranked among the top 5 globally, making it the second wealthiest country in Asia. Moreover, in the Asian wealth management market over the past five years, the emerging affluent segment has shown impressive growth momentum, with a compound annual growth rate of 13%.
Chang explained that in the future, customers with total assets of NT$300,000 or more will automatically become 'DBS Stella' clients without needing to apply. They will enjoy exclusive benefits starting the month after their upgrade, including 30 free cross-bank transfers per month, preferential online currency exchange rates, and 24-hour access to currency exchange, overseas stocks, and a variety of investment products through DBS digibank.
Danny Huang, General Manager of DBS Bank (Taiwan), stated that as a 'Tech Island' with booming export trade, people in Taiwan are accustomed to using digital tools. The new service fully integrates account, payment, and investment functions, making digital finance the starting point for customers on their path to wealth management. (Editor: Yang Kai-Hsiang) 1150514