Yulon Nissan: Aiming for Sales Growth This Year, Exchange Rate Variables Need Observation
Yulon Nissan announced its goal for sales growth in the Taiwanese automotive market this year, focusing on both domestically produced and imported NISSAN vehicles. The company plans to introduce 8 full model changes and 5 minor model changes over the next three years, with a focus on EVs and SUVs. It will also accelerate EV deployment in China, while monitoring exchange rate fluctuations.
📋 Article Processing Timeline
- 📰 Published: May 13, 2026 at 18:13
- 🔍 Collected: May 13, 2026 at 18:32 (18 min after Published)
- 🤖 AI Analyzed: May 13, 2026 at 19:31 (58 min after Collected)
Central News Agency
(Central News Agency reporter Chung Jung-feng, Taipei, 13th) Yulon Nissan General Manager Yao Chen-hsiang stated today that the Taiwanese automotive market aims to grow compared to 2025 this year. NISSAN in the Taiwanese market aims to balance domestically produced and imported vehicles. From this year to 2028, the company plans to return to fundamentals, achieve stable growth, and regain glory, with a product introduction plan over the three-year period until 2028.
Looking ahead to Yulon Nissan's core business performance this year, Yao Chen-hsiang expects it to be no worse than last year, with a target for sales growth. However, the New Taiwan Dollar exchange rate variable needs to be observed. Overall, an appreciation of the New Taiwan Dollar is relatively beneficial to Yulon Nissan's performance.
Yulon Nissan held a NISSAN brand launch event this afternoon, showcasing a lineup of 5 car models including the Fairlady Z, QASHQAI e-POWER, and the new KICKS. It also reiterated the NISSAN Re-shaping Plan brand activation program and future development blueprint, focusing on three major aspects: products, brand, and channels.
Regarding targets in the Taiwanese market, Yao Chen-hsiang and Yulon Nissan Deputy General Manager Lee Chang-yi pointed out that NISSAN in the Taiwanese market aims to balance domestically produced and imported vehicles. This year focuses on returning to fundamentals, 2027 targets stable growth, and 2028 aims to regain glory.
Lee Chang-yi stated that NISSAN plans a product introduction program in Taiwan for the three-year period from this year to 2028, including the launch of 8 full model changes and 5 minor model changes.
Yulon Nissan explained that in the next three years, NISSAN's product strategy will gradually build a complete product layout and focus on electric vehicles and enhancing vehicle value. This includes upgrading core models (Core Models), focusing on electric vehicles and new-generation SUV markets for growth strategic models (Growth Models), and actively evaluating the introduction of US-spec models such as PATHFINDER, ROGUE, and MURANO for partner models (Partner Models).
Looking ahead to the Taiwanese automotive market in the second half of the year, Yao Chen-hsiang stated that rising international oil prices, raw material prices, and even elections could be influencing variables. This year, the Taiwanese automotive market strives for growth compared to 2025. In the second half, Yulon Nissan's sales targets include actively deploying in the Taiwanese market and accelerating the deployment of pure electric and hybrid new car models in mainland China. "We will continue to work hard."
Regarding the progress of US-made car imports, Yao Chen-hsiang stated that they are awaiting the finalization of policies such as the Taiwan-US Equivalent Trade Agreement (ART) and zero tariffs on US-made imported cars. (Editor: Chang Chun-mao) 1150513
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(Central News Agency reporter Chung Jung-feng, Taipei, 13th) Yulon Nissan General Manager Yao Chen-hsiang stated today that the Taiwanese automotive market aims to grow compared to 2025 this year. NISSAN in the Taiwanese market aims to balance domestically produced and imported vehicles. From this year to 2028, the company plans to return to fundamentals, achieve stable growth, and regain glory, with a product introduction plan over the three-year period until 2028.
Looking ahead to Yulon Nissan's core business performance this year, Yao Chen-hsiang expects it to be no worse than last year, with a target for sales growth. However, the New Taiwan Dollar exchange rate variable needs to be observed. Overall, an appreciation of the New Taiwan Dollar is relatively beneficial to Yulon Nissan's performance.
Yulon Nissan held a NISSAN brand launch event this afternoon, showcasing a lineup of 5 car models including the Fairlady Z, QASHQAI e-POWER, and the new KICKS. It also reiterated the NISSAN Re-shaping Plan brand activation program and future development blueprint, focusing on three major aspects: products, brand, and channels.
Regarding targets in the Taiwanese market, Yao Chen-hsiang and Yulon Nissan Deputy General Manager Lee Chang-yi pointed out that NISSAN in the Taiwanese market aims to balance domestically produced and imported vehicles. This year focuses on returning to fundamentals, 2027 targets stable growth, and 2028 aims to regain glory.
Lee Chang-yi stated that NISSAN plans a product introduction program in Taiwan for the three-year period from this year to 2028, including the launch of 8 full model changes and 5 minor model changes.
Yulon Nissan explained that in the next three years, NISSAN's product strategy will gradually build a complete product layout and focus on electric vehicles and enhancing vehicle value. This includes upgrading core models (Core Models), focusing on electric vehicles and new-generation SUV markets for growth strategic models (Growth Models), and actively evaluating the introduction of US-spec models such as PATHFINDER, ROGUE, and MURANO for partner models (Partner Models).
Looking ahead to the Taiwanese automotive market in the second half of the year, Yao Chen-hsiang stated that rising international oil prices, raw material prices, and even elections could be influencing variables. This year, the Taiwanese automotive market strives for growth compared to 2025. In the second half, Yulon Nissan's sales targets include actively deploying in the Taiwanese market and accelerating the deployment of pure electric and hybrid new car models in mainland China. "We will continue to work hard."
Regarding the progress of US-made car imports, Yao Chen-hsiang stated that they are awaiting the finalization of policies such as the Taiwan-US Equivalent Trade Agreement (ART) and zero tariffs on US-made imported cars. (Editor: Chang Chun-mao) 1150513
Choose to stand with facts. Every sponsorship you provide is a force to protect press freedom.
Download the Central News Agency "First-hand News" APP to get the latest news in real-time.
The text, images, and videos on this website may not be reproduced, publicly broadcast, publicly transmitted, or used without authorization.