South Korea's Famous Instant Noodle Shin Ramyun Celebrates 40th Anniversary, Hopes to Continue Expanding Overseas Markets
South Korea's famous instant noodle "Shin Ramyun" celebrates its 40th anniversary this year. Nongshim's CEO, Cho Yong-cheol, expressed hopes to become a leader in global dining styles and aims to expand overseas sales to over 60%.
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- 📰 Published: May 13, 2026 at 15:21
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Central News Agency (Seoul, May 13) - South Korea's famous instant noodle "Shin Ramyun" celebrates its 40th anniversary this year. As K-Culture and K-Food trends sweep overseas, Nongshim CEO Cho Yong-cheol stated that the company hopes to become a leader in global dining styles in the future, aiming to expand the proportion of overseas sales to over 60%.
South Korean renowned brand Nongshim held a press conference today in Seoul for Shin Ramyun's 40th anniversary. Nongshim stated that Shin Ramyun's total sales have reached 42.5 billion packs over 40 years. In recent years, it has become a representative K-Food brand that spreads Korean food culture in global landmarks such as New York's Times Square. Of the 20 trillion Korean Won (approximately NT$4.4 trillion) in accumulated sales over 40 years, about 40% comes from overseas markets.
Nongshim CEO Cho Yong-cheol stated that Shin Ramyun's future direction is to become a "global noodle solution provider." He said, "We are not just a company that simply supplies products, but we hope to become a company that can comprehensively solve and satisfy all consumers' noodle needs and experiences in their lives, including diverse needs such as convenience, experience, and cultural value."
Nongshim has also set clear goals to be achieved by 2030, hoping to become a "leader in global dining lifestyles," expanding the proportion of overseas sales to over 60%, and striving to achieve a sales revenue of 7.3 trillion Korean Won (approximately NT$162.2 billion) and a 10% operating profit margin by 2030.
Regarding expanding into global markets, Cho Yong-cheol said, "Although we have put in a lot of effort ourselves, thanks to K-Culture, especially TV dramas, movies, and various variety shows, instant noodles have received a lot of exposure, making global consumers increasingly interested in Korean instant noodles." He emphasized that the influence of the entire Hallyu and Korean culture has played a huge role.
As for marketing strategy, Nongshim International Marketing Director Shim Kyu-cheol stated that as Korean culture, known as "K-Culture," goes overseas, the most inseparable area is food. "Among K-Food, the instant noodle most loved by Koreans is recognized by many as the top choice."
Speaking about inviting popular Korean girl group aespa to become global brand ambassadors, Shim Kyu-cheol shared relevant marketing strategies. He pointed out that aespa has a song called "Spicy," and in the advertisement, they covered the British "Spice Girls" song "Spice Up Your Life." "We combined Western Generation X with the current MZ Generation in Eastern Korea, using these cultural elements for marketing activities." (Editor: Chen Cheng-kung) 1150513
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South Korean renowned brand Nongshim held a press conference today in Seoul for Shin Ramyun's 40th anniversary. Nongshim stated that Shin Ramyun's total sales have reached 42.5 billion packs over 40 years. In recent years, it has become a representative K-Food brand that spreads Korean food culture in global landmarks such as New York's Times Square. Of the 20 trillion Korean Won (approximately NT$4.4 trillion) in accumulated sales over 40 years, about 40% comes from overseas markets.
Nongshim CEO Cho Yong-cheol stated that Shin Ramyun's future direction is to become a "global noodle solution provider." He said, "We are not just a company that simply supplies products, but we hope to become a company that can comprehensively solve and satisfy all consumers' noodle needs and experiences in their lives, including diverse needs such as convenience, experience, and cultural value."
Nongshim has also set clear goals to be achieved by 2030, hoping to become a "leader in global dining lifestyles," expanding the proportion of overseas sales to over 60%, and striving to achieve a sales revenue of 7.3 trillion Korean Won (approximately NT$162.2 billion) and a 10% operating profit margin by 2030.
Regarding expanding into global markets, Cho Yong-cheol said, "Although we have put in a lot of effort ourselves, thanks to K-Culture, especially TV dramas, movies, and various variety shows, instant noodles have received a lot of exposure, making global consumers increasingly interested in Korean instant noodles." He emphasized that the influence of the entire Hallyu and Korean culture has played a huge role.
As for marketing strategy, Nongshim International Marketing Director Shim Kyu-cheol stated that as Korean culture, known as "K-Culture," goes overseas, the most inseparable area is food. "Among K-Food, the instant noodle most loved by Koreans is recognized by many as the top choice."
Speaking about inviting popular Korean girl group aespa to become global brand ambassadors, Shim Kyu-cheol shared relevant marketing strategies. He pointed out that aespa has a song called "Spicy," and in the advertisement, they covered the British "Spice Girls" song "Spice Up Your Life." "We combined Western Generation X with the current MZ Generation in Eastern Korea, using these cultural elements for marketing activities." (Editor: Chen Cheng-kung) 1150513
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The text, images, and videos on this website may not be reproduced, publicly broadcast, or publicly transmitted and used without authorization.