Taipower's New Logo Font Sparks Debate, Li Yuan: Design Should Return to Professionalism
Taiwan Power Company's (Taipower) new corporate identity and font design have sparked heated online discussion, costing NT$960,000. Minister of Culture Li Yuan emphasized that design is a highly specialized field involving aesthetics and historical memory, and should be left to professionals.
📋 Article Processing Timeline
- 📰 Published: May 12, 2026 at 10:54
- 🔍 Collected: May 12, 2026 at 11:01 (7 min after Published)
- 🤖 AI Analyzed: May 14, 2026 at 06:31 (43h 30m after Collected)
Central News Agency
(Taipei, May 12, Central News Agency reporter Chen Chun-hua) Taiwan Power Company (Taipower)'s recent update of its corporate identity and font design has sparked heated online discussion. Minister of Culture Li Yuan today said that design itself is very professional, involving aesthetics, historical memory, and everyone's different feelings, and that design should still return to professionalism.
Taiwan Power Company recently updated its corporate identity and font design, with a project cost of NT$960,000, which has caused discussion. Taipower stated that this logo image update is foundational work for brand transformation, aiming not only to enhance applicability but also to showcase Taipower's new image towards modernization, hoping the public avoids excessive political speculation.
Today, the Legislative Yuan continued its general interpellation. Li Yuan, interviewed before the session, stated that when he previously served as a Golden Horse Awards judge, evaluating film scores, one film used very splendid orchestral music, while another, due to lack of funds, used only two single notes from beginning to end. He debated with others then, saying that they were not choosing music, but rather film scores, where the score's melody should match the plot.
Li Yuan said that later, the film with only two single notes won the Best Original Film Score, while the splendid orchestral music did not. Therefore, he believes that design itself is very professional; it involves aesthetics, historical memory, and everyone's different feelings. Regarding design, he believes it should return to professionalism.
When asked by the media whether a legislator considered Taipower to be 'destitute' and questioned why they still 'bought a brand-name bag' to do this design, Li Yuan responded that many companies restart by finding someone to redesign their logo. For example, the Golden Horse Awards logo has become simpler and simpler, even just a single stroke drawing a horse.
Li Yuan said, "Actually, whether it's related to politics or whether the company is doing well, I think these are two separate issues." He added that as society progresses to a certain extent, everyone pays more attention to logos, because logos are the first thing people see. It is actually very professional, and he cannot criticize whether it is right or wrong. (Editor: Su Lung-chi) 1150512
Stand with the facts, every sponsorship is a force to protect press freedom.
Download the Central News Agency "First-hand News" APP to stay updated with the latest news.
The text, images, and videos on this website may not be reproduced, publicly broadcast, or publicly transmitted and used without authorization.
(Taipei, May 12, Central News Agency reporter Chen Chun-hua) Taiwan Power Company (Taipower)'s recent update of its corporate identity and font design has sparked heated online discussion. Minister of Culture Li Yuan today said that design itself is very professional, involving aesthetics, historical memory, and everyone's different feelings, and that design should still return to professionalism.
Taiwan Power Company recently updated its corporate identity and font design, with a project cost of NT$960,000, which has caused discussion. Taipower stated that this logo image update is foundational work for brand transformation, aiming not only to enhance applicability but also to showcase Taipower's new image towards modernization, hoping the public avoids excessive political speculation.
Today, the Legislative Yuan continued its general interpellation. Li Yuan, interviewed before the session, stated that when he previously served as a Golden Horse Awards judge, evaluating film scores, one film used very splendid orchestral music, while another, due to lack of funds, used only two single notes from beginning to end. He debated with others then, saying that they were not choosing music, but rather film scores, where the score's melody should match the plot.
Li Yuan said that later, the film with only two single notes won the Best Original Film Score, while the splendid orchestral music did not. Therefore, he believes that design itself is very professional; it involves aesthetics, historical memory, and everyone's different feelings. Regarding design, he believes it should return to professionalism.
When asked by the media whether a legislator considered Taipower to be 'destitute' and questioned why they still 'bought a brand-name bag' to do this design, Li Yuan responded that many companies restart by finding someone to redesign their logo. For example, the Golden Horse Awards logo has become simpler and simpler, even just a single stroke drawing a horse.
Li Yuan said, "Actually, whether it's related to politics or whether the company is doing well, I think these are two separate issues." He added that as society progresses to a certain extent, everyone pays more attention to logos, because logos are the first thing people see. It is actually very professional, and he cannot criticize whether it is right or wrong. (Editor: Su Lung-chi) 1150512
Stand with the facts, every sponsorship is a force to protect press freedom.
Download the Central News Agency "First-hand News" APP to stay updated with the latest news.
The text, images, and videos on this website may not be reproduced, publicly broadcast, or publicly transmitted and used without authorization.