Taipower, CPC Logo Bids Spark Controversy; Ministry of Economic Affairs: Each Case Handled According to Law
A controversy has arisen regarding logo design bids for Taipower and CPC Corporation Taiwan, with the Ministry of Economic Affairs clarifying that each case was handled in accordance with procurement regulations and not exclusively by a single vendor. This comes after Legislator Yeh Yuan-chih questioned designer Aaron Nie's consecutive wins of multiple government projects.
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- 📰 Published: May 12, 2026 at 21:18
- 🔍 Collected: May 12, 2026 at 21:32 (13 min after Published)
- 🤖 AI Analyzed: May 12, 2026 at 23:02 (1h 30m after Collected)
Central News Agency (Reporter Tseng Yun-ting, Taipei, May 12th) - Taipower's recent logo change has drawn public attention to designer Aaron Nie's consecutive wins of multiple government and state-owned enterprise bids. In response, the Ministry of Economic Affairs stated today that each case was handled in accordance with procurement regulations and was not exclusively undertaken by a single vendor.
The recent logo changes by Taipower and CPC Corporation Taiwan have sparked public concern. Kuomintang Legislator Yeh Yuan-chih pointed out on a political talk show yesterday that Aaron Nie won the bids for logo changes for the Ministry of Economic Affairs, CPC, and Taipower, questioning "how could it be such a coincidence."
The Ministry of Economic Affairs responded today, stating that since the Organizational Act of the Ministry of Economic Affairs was passed on its third reading in June 2023, the ministry and its subordinate agencies had to re-evaluate their visual identity systems after the organizational restructuring. However, new agencies had to be operational by September of the same year, leaving only about three months for overall preparation, making the work schedule very tight.
The Ministry of Economic Affairs pointed out that the "Ministry of Economic Affairs Image Identity System Revision Design Procurement Case" did not reach the public announcement threshold of NT$1.5 million. Furthermore, it met the conditions for restricted tendering in the "Central Government Agencies Procurement Regulations for Cases Below the Public Announcement Threshold," thus it was legally executed by the "Taiwan Design Research Institute" (TDRI), which is supervised by the Ministry of Economic Affairs, for planning and design.
The Ministry of Economic Affairs stated that the Taiwan Design Research Institute is an important domestic design legal entity, and the Ministry of Economic Affairs trusts its professionalism. It is understood that for each project, TDRI first identifies at least three design teams with relevant experience and実績, and then selects a partner; among them, the Ministry of Economic Affairs' image identity system case was ultimately undertaken by "Aaron Nieh Workshop."
Regarding external doubts that all related design projects were obtained by the same team, the Ministry of Economic Affairs stated that each subordinate agency handles its affairs according to its own authority, and the methods are not the same. It is understood that the design projects for the Ministry of Economic Affairs' Bureau of Foreign Trade and Industrial Development Administration were also assisted by TDRI in planning, but the Bureau of Foreign Trade's design was carried out by "Select Select Research Co., Ltd.," while the Industrial Development Administration's was handled by Aaron Nieh Workshop, indicating that not all projects were undertaken by the same vendor. (Editor: Chang Chun-mao) 1150512
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The recent logo changes by Taipower and CPC Corporation Taiwan have sparked public concern. Kuomintang Legislator Yeh Yuan-chih pointed out on a political talk show yesterday that Aaron Nie won the bids for logo changes for the Ministry of Economic Affairs, CPC, and Taipower, questioning "how could it be such a coincidence."
The Ministry of Economic Affairs responded today, stating that since the Organizational Act of the Ministry of Economic Affairs was passed on its third reading in June 2023, the ministry and its subordinate agencies had to re-evaluate their visual identity systems after the organizational restructuring. However, new agencies had to be operational by September of the same year, leaving only about three months for overall preparation, making the work schedule very tight.
The Ministry of Economic Affairs pointed out that the "Ministry of Economic Affairs Image Identity System Revision Design Procurement Case" did not reach the public announcement threshold of NT$1.5 million. Furthermore, it met the conditions for restricted tendering in the "Central Government Agencies Procurement Regulations for Cases Below the Public Announcement Threshold," thus it was legally executed by the "Taiwan Design Research Institute" (TDRI), which is supervised by the Ministry of Economic Affairs, for planning and design.
The Ministry of Economic Affairs stated that the Taiwan Design Research Institute is an important domestic design legal entity, and the Ministry of Economic Affairs trusts its professionalism. It is understood that for each project, TDRI first identifies at least three design teams with relevant experience and実績, and then selects a partner; among them, the Ministry of Economic Affairs' image identity system case was ultimately undertaken by "Aaron Nieh Workshop."
Regarding external doubts that all related design projects were obtained by the same team, the Ministry of Economic Affairs stated that each subordinate agency handles its affairs according to its own authority, and the methods are not the same. It is understood that the design projects for the Ministry of Economic Affairs' Bureau of Foreign Trade and Industrial Development Administration were also assisted by TDRI in planning, but the Bureau of Foreign Trade's design was carried out by "Select Select Research Co., Ltd.," while the Industrial Development Administration's was handled by Aaron Nieh Workshop, indicating that not all projects were undertaken by the same vendor. (Editor: Chang Chun-mao) 1150512
Stand with facts, every sponsorship you provide is a force to protect press freedom.
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The text, images, and videos on this website may not be reproduced, publicly broadcast, publicly transmitted, or utilized without authorization.