Report: FIFA Willing to Lower World Cup Broadcast Fees for Mainland China, Still Above CCTV Expectations
FIFA is reportedly willing to significantly reduce World Cup broadcast rights fees for mainland China from $300 million to between $120 million and $150 million. However, this is still higher than CCTV's expected $80 million. FIFA officials are currently in Beijing to finalize a deal with CCTV, with an announcement possibly after mid-May.
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- 📰 Published: May 12, 2026 at 17:45
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Central News Agency
(Hong Kong, May 12, Central News Agency reporter Zhang Qian) According to reports, the International Federation of Association Football (FIFA) is willing to significantly reduce the broadcast rights fees for the World Cup in mainland China, from $300 million to between $120 million and $150 million. However, this is still higher than the $80 million expected by state media CCTV. FIFA officials are currently flying to Beijing to secure an agreement with CCTV.
Sina.com today cited reports from mainland China and Hong Kong, stating that a delegation including the FIFA Secretary-General will travel to Beijing this week to discuss the matter with CCTV.
Reports indicate that both sides are optimistic about reaching an agreement, with an announcement possibly made after mid-May. FIFA is willing to make "significant concessions," reducing the broadcast fees by more than 50%. (Editor: Yang Sheng-Ru) 1150512
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(Hong Kong, May 12, Central News Agency reporter Zhang Qian) According to reports, the International Federation of Association Football (FIFA) is willing to significantly reduce the broadcast rights fees for the World Cup in mainland China, from $300 million to between $120 million and $150 million. However, this is still higher than the $80 million expected by state media CCTV. FIFA officials are currently flying to Beijing to secure an agreement with CCTV.
Sina.com today cited reports from mainland China and Hong Kong, stating that a delegation including the FIFA Secretary-General will travel to Beijing this week to discuss the matter with CCTV.
Reports indicate that both sides are optimistic about reaching an agreement, with an announcement possibly made after mid-May. FIFA is willing to make "significant concessions," reducing the broadcast fees by more than 50%. (Editor: Yang Sheng-Ru) 1150512
Choose to stand with facts, your every sponsorship is the power to protect press freedom.
Download Central News Agency's "First-hand News" APP to grasp the latest news instantly.
The text, images, and audio/video on this website may not be reproduced, publicly broadcast, or publicly transmitted and used without authorization.