OPPO's New Flagship Phone Priced at NT$54,900, General Manager: Memory Price Hike Drives Up Costs
OPPO launched its new flagship Find X9 Ultra in Taiwan, with prices starting from NT$54,990. OPPO Taiwan General Manager Liu Chin admitted that rising memory prices are driving up costs, with memory costs accounting for 18% to 20% of high-end phones.
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- 📰 Published: May 12, 2026 at 20:25
- 🔍 Collected: May 12, 2026 at 21:02 (36 min after Published)
- 🤖 AI Analyzed: May 13, 2026 at 04:56 (7h 53m after Collected)
Central News Agency
(Central News Agency reporter Chiang Ming-Hsien, Taipei, 12th) OPPO today launched its new flagship Find X9 Ultra in Taiwan, with a starting price of NT$54,990, drawing considerable attention. OPPO Taiwan General Manager Liu Chin admitted that in addition to the product's strong competitiveness in imaging and battery life, rising supply chain prices also influenced pricing, with memory costs for high-end phones climbing to 18% to 20%.
Regarding whether the memory price increase, which boosts retail prices, will affect sales, Liu Chin stated that this is an objectively existing situation. Taiwan's overall market volume has declined in recent years, affected by homogenization and extended replacement cycles, but sales revenue and average prices have risen, showing a trend of decreasing volume but increasing value.
OPPO today launched its new flagship Find X9 Ultra in Taiwan, featuring a Hasselblad imaging system, the world's first 50-megapixel 10x optical telephoto lens, and dual 200-megapixel cameras. OPPO Taiwan also announced that it will partner with actress Tiffany Hsu, who has won multiple Golden Bell Awards, as the spokesperson for the Find X series.
The high price of OPPO's Find X9 Ultra has attracted market attention. It offers 16GB and 512GB, and 16GB and 1TB versions, priced at NT$54,990 and NT$61,990, respectively. The new phone is expected to be released on May 15.
Liu Chin said in an interview that the new product has strong competitiveness in imaging and battery life, and high-end users prioritize experience over price. OPPO also offers various discounts to lower the entry threshold. Pricing considers factors such as research and development, exchange rates, and rising supply chain prices, and the company tries to absorb costs internally by upgrading its operating model.
He admitted that memory price fluctuations are frequent and significant, and the price hike affects the entire mobile phone industry. The proportion of memory costs in high-end phones has risen from about 15% to 18-20% and is trending higher, with an even higher proportion in mid-range phones.
Liu Chin stated that data and judgments from the first four months indicate that Taiwan's annual mobile phone sales volume will likely decrease by about 5% to 8%, while sales revenue may increase by about 8% to 10%, or even 15%. This shows that consumers are willing to pay for high performance, AI, and imaging, and although the replacement cycle is extended, OPPO performed well in the first quarter. (Edited by Chang Chun-Mao) 1150512
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(Central News Agency reporter Chiang Ming-Hsien, Taipei, 12th) OPPO today launched its new flagship Find X9 Ultra in Taiwan, with a starting price of NT$54,990, drawing considerable attention. OPPO Taiwan General Manager Liu Chin admitted that in addition to the product's strong competitiveness in imaging and battery life, rising supply chain prices also influenced pricing, with memory costs for high-end phones climbing to 18% to 20%.
Regarding whether the memory price increase, which boosts retail prices, will affect sales, Liu Chin stated that this is an objectively existing situation. Taiwan's overall market volume has declined in recent years, affected by homogenization and extended replacement cycles, but sales revenue and average prices have risen, showing a trend of decreasing volume but increasing value.
OPPO today launched its new flagship Find X9 Ultra in Taiwan, featuring a Hasselblad imaging system, the world's first 50-megapixel 10x optical telephoto lens, and dual 200-megapixel cameras. OPPO Taiwan also announced that it will partner with actress Tiffany Hsu, who has won multiple Golden Bell Awards, as the spokesperson for the Find X series.
The high price of OPPO's Find X9 Ultra has attracted market attention. It offers 16GB and 512GB, and 16GB and 1TB versions, priced at NT$54,990 and NT$61,990, respectively. The new phone is expected to be released on May 15.
Liu Chin said in an interview that the new product has strong competitiveness in imaging and battery life, and high-end users prioritize experience over price. OPPO also offers various discounts to lower the entry threshold. Pricing considers factors such as research and development, exchange rates, and rising supply chain prices, and the company tries to absorb costs internally by upgrading its operating model.
He admitted that memory price fluctuations are frequent and significant, and the price hike affects the entire mobile phone industry. The proportion of memory costs in high-end phones has risen from about 15% to 18-20% and is trending higher, with an even higher proportion in mid-range phones.
Liu Chin stated that data and judgments from the first four months indicate that Taiwan's annual mobile phone sales volume will likely decrease by about 5% to 8%, while sales revenue may increase by about 8% to 10%, or even 15%. This shows that consumers are willing to pay for high performance, AI, and imaging, and although the replacement cycle is extended, OPPO performed well in the first quarter. (Edited by Chang Chun-Mao) 1150512
Choose to stand with facts, every sponsorship you make is a force to protect press freedom.
Download the Central News Agency "First-hand News" APP to stay updated with the latest news.
The text, images, and audio/video on this website may not be reproduced, publicly broadcast, or publicly transmitted and used without authorization.