Miaoli County Chief Chung Tung-Chin Visits Japan to Study Winemaking Craft, Reference for Miaoli's Specialty Wineries
Miaoli County Chief Chung Tung-Chin led a county government team to Japan to visit the Karuizawa Whisky Distillery. They studied its winemaking craftsmanship and tourism management model, aiming to draw on Japan's experience as an important reference for promoting Miaoli's future specialty winery industry and tourism development.
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- 📰 Published: May 11, 2026 at 19:55
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Miaoli, May 11 (CNA) Miaoli County Chief Chung Tung-Chin led a county government team to Japan for exchanges. During their visit, they toured the Karuizawa Whisky Distillery to understand its winemaking craftsmanship and the business model of combining distilleries with tourism. They hope to draw on Japan's experience as an important reference for promoting Miaoli's future specialty winery industry and tourism development.
The Miaoli County Government and County Council formed a delegation to visit Nagano Prefecture, Japan, from the 7th until today. The county government stated in a press release today that during the five-day visit, they visited Karuizawa Whisky Co., Ltd. In addition to observing the distillation equipment and aging facilities, they also heard the distillery's introduction to the reconstruction process of the New Karuizawa Distillery.
Chung Tung-Chin pointed out that Karuizawa Whisky was once hailed as one of Japan's legendary whiskies, and in 2015, a single bottle even set a high price of 300,000 pounds in the UK auction market, demonstrating its international brand value. Even though the old Karuizawa Distillery ceased production in 2000, its commitment to quality and artisan spirit have been inherited to this day, continuing the legendary flavor of Karuizawa Whisky.
Chung Tung-Chin stated that the Karuizawa Distillery not only emphasizes brewing quality but has also successfully integrated brand storytelling, artisan culture, and tourism experiences, including planning a barrel owner system and exclusive memberships, creating a tourism model with deep cultural value and collection significance, which is worth learning from for Miaoli.
Lin Yen-Fu, Director of the County Government's Cultural and Tourism Bureau, stated that Miaoli County possesses a high-quality and diverse natural environment, mountains, water resources, and profound Hakka culture. In recent years, it has also actively promoted the upgrading of specialty agricultural products and tourism industries. If there is an opportunity to promote the development of local wineries or distillation industries in the future, it is hoped that it can be combined with Miaoli's tea, fruits, and slow-city tourism elements to create a brand with both local characteristics and international tourism potential, allowing more international tourists to understand Miaoli through its industries. (Editor: Li Hsi-Chang) 1150511
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The Miaoli County Government and County Council formed a delegation to visit Nagano Prefecture, Japan, from the 7th until today. The county government stated in a press release today that during the five-day visit, they visited Karuizawa Whisky Co., Ltd. In addition to observing the distillation equipment and aging facilities, they also heard the distillery's introduction to the reconstruction process of the New Karuizawa Distillery.
Chung Tung-Chin pointed out that Karuizawa Whisky was once hailed as one of Japan's legendary whiskies, and in 2015, a single bottle even set a high price of 300,000 pounds in the UK auction market, demonstrating its international brand value. Even though the old Karuizawa Distillery ceased production in 2000, its commitment to quality and artisan spirit have been inherited to this day, continuing the legendary flavor of Karuizawa Whisky.
Chung Tung-Chin stated that the Karuizawa Distillery not only emphasizes brewing quality but has also successfully integrated brand storytelling, artisan culture, and tourism experiences, including planning a barrel owner system and exclusive memberships, creating a tourism model with deep cultural value and collection significance, which is worth learning from for Miaoli.
Lin Yen-Fu, Director of the County Government's Cultural and Tourism Bureau, stated that Miaoli County possesses a high-quality and diverse natural environment, mountains, water resources, and profound Hakka culture. In recent years, it has also actively promoted the upgrading of specialty agricultural products and tourism industries. If there is an opportunity to promote the development of local wineries or distillation industries in the future, it is hoped that it can be combined with Miaoli's tea, fruits, and slow-city tourism elements to create a brand with both local characteristics and international tourism potential, allowing more international tourists to understand Miaoli through its industries. (Editor: Li Hsi-Chang) 1150511
Choose to stand with facts, every sponsorship you make is a force to protect press freedom.
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The text, images, and videos on this website may not be reproduced, publicly broadcast, or publicly transmitted and used without authorization.