Pingtung Shizi's 'Good Mangoes' Event Kicks Off, Indigenous Brand Irwin Mangoes Drive Local Industry
Pingtung County's Shizi Township, Taiwan's earliest harvest region for Irwin mangoes, has launched its annual 'Shizi Hao Mang' event. This year features the introduction of a 6kg sharing box, a display in Taipei on May 23rd, and a food and agriculture experience market in mid-June to boost local revitalization and industry.
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- 📰 Published: May 11, 2026 at 16:49
- 🔍 Collected: May 11, 2026 at 17:02 (12 min after Published)
- 🤖 AI Analyzed: May 11, 2026 at 17:49 (47 min after Collected)
Central News Agency
(Central News Agency Reporter Huang Yu-Ching, Pingtung County, 11th) Shizi Township in Pingtung County is Taiwan's earliest region for Irwin mango harvesting. Each year, they host the 'Shizi Hao Mang' series of events to market their indigenous brand. As the peak season arrives, the township office announced the launch of a 6kg sharing box, with a food and agriculture experience market set to debut in mid-June, hoping to drive local revitalization and industry.
The Shizi Township Office held the 'Shizi Hao Mang' launch press conference today, where Shizi Township Mayor Zhu Hong'en and Indigenous Peoples Council Chairperson Zeng Zhiyong (Ljaucu‧Zingrur) jointly announced the official start of this year's Shizi Township Mango Season series of events.
Mayor Zhu stated in his address that mango ordering officially begins today. On May 23rd, they will move to the Syntrend Creative Park in Taipei for an off-site exhibition and sale. The main event will take place on June 13th and 14th at Shitushan Plaza within the township, combining a music market, food and agriculture experiences, and local cultural characteristics, allowing the public not only to taste Irwin mangoes but also to visit various tribal scenic spots in Shizi Township and experience the passion and sweetness between the mountains and the sea.
Mayor Zhu also expressed that Shizi Township mangoes are not just agricultural products; they carry the farmers' hard work, the taste of the land, tribal culture, and the driving force for local development. The township office promotes 'Shizi Hao Mang' hoping to assist farmers in expanding sales and enhancing brand recognition, making the local industry visible.
Chairperson Zeng Zhiyong commented that Shizi Township mangoes are exceptionally fragrant and sweet due to the sea breezes and the farmers' dedication. He hopes that Shizi Township can further improve quality control and marketing in the future, allowing agricultural products to reach both national and international markets. Additionally, the Indigenous Peoples Council has subsidized the paving of cement roads for agricultural use in Shizi Township, making farmers' operations more convenient, and will continue to support indigenous development in the future.
Farmer Xu Huiyu pointed out that this year, due to favorable weather, the yield increased by approximately 50% compared to last year, but prices consequently dropped by nearly half. Coupled with rising production costs this year, profitability is a concern.
The Shizi Township Office mentioned that Irwin mangoes are the main economic fruit tree in the township, with a cultivation area of over 300 hectares. The harvest season is from May to July each year, making it the earliest region for Irwin mangoes. Due to the favorable climate and soil, the fruits are fragrant and sweet. This year's limited-time early bird event offers a 6kg sharing box, featuring 'Salt Wind Irwin Mangoes' direct from the origin, perfect for family consumption and suitable for office bulk purchases. (Edited by Chen Ching-Fang) 1150511
(Central News Agency Reporter Huang Yu-Ching, Pingtung County, 11th) Shizi Township in Pingtung County is Taiwan's earliest region for Irwin mango harvesting. Each year, they host the 'Shizi Hao Mang' series of events to market their indigenous brand. As the peak season arrives, the township office announced the launch of a 6kg sharing box, with a food and agriculture experience market set to debut in mid-June, hoping to drive local revitalization and industry.
The Shizi Township Office held the 'Shizi Hao Mang' launch press conference today, where Shizi Township Mayor Zhu Hong'en and Indigenous Peoples Council Chairperson Zeng Zhiyong (Ljaucu‧Zingrur) jointly announced the official start of this year's Shizi Township Mango Season series of events.
Mayor Zhu stated in his address that mango ordering officially begins today. On May 23rd, they will move to the Syntrend Creative Park in Taipei for an off-site exhibition and sale. The main event will take place on June 13th and 14th at Shitushan Plaza within the township, combining a music market, food and agriculture experiences, and local cultural characteristics, allowing the public not only to taste Irwin mangoes but also to visit various tribal scenic spots in Shizi Township and experience the passion and sweetness between the mountains and the sea.
Mayor Zhu also expressed that Shizi Township mangoes are not just agricultural products; they carry the farmers' hard work, the taste of the land, tribal culture, and the driving force for local development. The township office promotes 'Shizi Hao Mang' hoping to assist farmers in expanding sales and enhancing brand recognition, making the local industry visible.
Chairperson Zeng Zhiyong commented that Shizi Township mangoes are exceptionally fragrant and sweet due to the sea breezes and the farmers' dedication. He hopes that Shizi Township can further improve quality control and marketing in the future, allowing agricultural products to reach both national and international markets. Additionally, the Indigenous Peoples Council has subsidized the paving of cement roads for agricultural use in Shizi Township, making farmers' operations more convenient, and will continue to support indigenous development in the future.
Farmer Xu Huiyu pointed out that this year, due to favorable weather, the yield increased by approximately 50% compared to last year, but prices consequently dropped by nearly half. Coupled with rising production costs this year, profitability is a concern.
The Shizi Township Office mentioned that Irwin mangoes are the main economic fruit tree in the township, with a cultivation area of over 300 hectares. The harvest season is from May to July each year, making it the earliest region for Irwin mangoes. Due to the favorable climate and soil, the fruits are fragrant and sweet. This year's limited-time early bird event offers a 6kg sharing box, featuring 'Salt Wind Irwin Mangoes' direct from the origin, perfect for family consumption and suitable for office bulk purchases. (Edited by Chen Ching-Fang) 1150511