Mother's Day Event Giving Away Loofah Sponges Causes Controversy, Good Cho's Apologizes: Household Chores Should Not Be the Responsibility of a Specific Role
The F&B brand Good Cho's faced criticism for its Mother's Day campaign, which mentioned "washing dishes for mom," implying gender-based division of labor and using a non-Taiwanese term. Good Cho's apologized, emphasizing that household chores should be shared by all family members, and pledged to be more cautious with future social media content.
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- 📰 Published: May 11, 2026 at 20:23
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Central News Agency
(Central News Agency website) The F&B brand Good Cho's faced criticism after its Mother's Day campaign copy mentioned "washing dishes for mom," which was questioned for presuming gender-based division of household chores, and the term "刷碗" (shuā wǎn, washing dishes) is not commonly used in Taiwan, sparking discussion. Good Cho's later changed the event post and image, and apologized in the comment section, emphasizing that household chores should be shared by all family members, and promised to handle social media content more carefully in the future.
To celebrate Mother's Day, the F&B brand "Good Cho's" posted on its Facebook fan page, announcing that on May 10th, customers who made a purchase at their stores would receive a sustainable loofah sponge, inviting consumers to "buy mom a cup of coffee, share a dessert, and then conveniently wash her dishes."
In the comment section of the post, some netizens questioned that the event was presuming washing dishes was mom's job; other netizens pointed out that "刷碗" is not a commonly used term in Taiwan. After related discussions further fermented on social media, Good Cho's deleted the relevant post on Instagram and changed the copy of the Facebook post, also removing the phrase "今天幫媽媽刷刷碗吧!" (Today, help mom wash the dishes!) from the image.
Good Cho's then issued a statement in the comment section of the post, apologizing for the incorrect use of the word "幫" (bāng, help), which might have conveyed the incorrect message that "household chores are only mom's business." Good Cho's stated that household chores should not be the responsibility of a specific role, but rather a daily routine shared by family members.
Additionally, regarding the misuse of "刷碗," a less common term, Good Cho's said it would learn from the experience and be more cautious in future social media texts and event designs. Good Cho's stated that changing the post and image was to avoid incomplete content from causing more discomfort and harm, and not to erase reminders and discussions. (Editor: Hei Li-An) 1150511
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(Central News Agency website) The F&B brand Good Cho's faced criticism after its Mother's Day campaign copy mentioned "washing dishes for mom," which was questioned for presuming gender-based division of household chores, and the term "刷碗" (shuā wǎn, washing dishes) is not commonly used in Taiwan, sparking discussion. Good Cho's later changed the event post and image, and apologized in the comment section, emphasizing that household chores should be shared by all family members, and promised to handle social media content more carefully in the future.
To celebrate Mother's Day, the F&B brand "Good Cho's" posted on its Facebook fan page, announcing that on May 10th, customers who made a purchase at their stores would receive a sustainable loofah sponge, inviting consumers to "buy mom a cup of coffee, share a dessert, and then conveniently wash her dishes."
In the comment section of the post, some netizens questioned that the event was presuming washing dishes was mom's job; other netizens pointed out that "刷碗" is not a commonly used term in Taiwan. After related discussions further fermented on social media, Good Cho's deleted the relevant post on Instagram and changed the copy of the Facebook post, also removing the phrase "今天幫媽媽刷刷碗吧!" (Today, help mom wash the dishes!) from the image.
Good Cho's then issued a statement in the comment section of the post, apologizing for the incorrect use of the word "幫" (bāng, help), which might have conveyed the incorrect message that "household chores are only mom's business." Good Cho's stated that household chores should not be the responsibility of a specific role, but rather a daily routine shared by family members.
Additionally, regarding the misuse of "刷碗," a less common term, Good Cho's said it would learn from the experience and be more cautious in future social media texts and event designs. Good Cho's stated that changing the post and image was to avoid incomplete content from causing more discomfort and harm, and not to erase reminders and discussions. (Editor: Hei Li-An) 1150511
Choose to stand with facts, every sponsorship you make is a force to protect press freedom.
Download the Central News Agency "First-hand News" APP to stay updated with the latest news.
The text, images, and videos on this website may not be reproduced, publicly broadcast, publicly transmitted, or utilized without authorization.