Electricity Bill Color Change Draws Attention, Taipower: Coincides with 80th Anniversary Activities
Taiwan Power Company's recent update to its corporate identity and typography design, including a change in electricity bill color from blue to green, has garnered public attention. Taipower spokesperson Huang Mei-lien clarified that the blue-green bills are primarily part of the company's 80th-anniversary activities, and different bill colors are regularly used for various customer types and payment statuses, assuring no additional costs were incurred for the change. The increase in summer electricity bills is mainly attributed to higher consumption from air conditioning use, not the color change.
📋 Article Processing Timeline
- 📰 Published: May 11, 2026 at 18:31
- 🔍 Collected: May 11, 2026 at 19:02 (30 min after Published)
- 🤖 AI Analyzed: May 11, 2026 at 19:54 (52 min after Collected)
CENTRAL NEWS AGENCY
(Central News Agency Reporter Hsieh Yi-hsuan, Taipei, May 11) Public attention has been drawn to Taiwan Power Company's (Taipower) recent update of its corporate identity and typography design, with the change in electricity bill color from blue to green also sparking discussion. Taipower spokesperson Huang Mei-lien stated today that the recent blue-green electricity bills are primarily designed to coincide with Taipower's 80th-anniversary activities. She added that Taipower bills originally use different colors depending on the customer type and payment status, stating, "Electricity bills are actually like a rainbow; they come in all colors."
Taipower held its handover ceremony for the new and outgoing general managers this afternoon, with former General Manager Wang Yao-ting stepping down and Guo Tian-he taking over.
Some members of the public noticed that the Taipower electricity bill color changed from blue to green, which is different from before. Huang Mei-lien explained that Taipower uses different colors for bills to accommodate various customer types and payment statuses; typically, general users receive blue electricity bills, high-voltage large users receive purple bills, and existing green bills are for overdue accounts or temporary power users, etc. This year marks Taipower's 80th anniversary, and the observation by the public that electricity bills changed from blue to green is a design choice to match the anniversary event's color scheme.
When asked by the media if there were additional expenses, Huang Mei-lien stated that the bills are printed according to existing procedures, and no additional costs were incurred.
Regarding Taipower's recent update of its corporate identity and typography design, and how the new and old logos will be used, Huang Mei-lien stated that the new logo will primarily be used for digital interfaces and prioritized for printed materials such as business cards and publications. General signage, manhole covers, and vehicles will retain the original logo. Both new and old logos are registered and will be used concurrently.
As for Taipower's recent announcement of this year's summer electricity prices, Huang Mei-lien explained that this is based on the average electricity price approved by the Electricity Price Review Committee. The public might feel that summer electricity bills have increased mainly due to higher electricity consumption driven by air conditioning use, leading to an average increase of about 40%. According to Taipower's analysis, approximately 70% of the increase in electricity bills is due to increased consumption, while only 27% is due to the implementation of summer electricity prices.
Regarding the current power supply, Huang Mei-lien stated that Taipower can maintain a spinning reserve rate of 10% during daytime peak hours and approximately 7% during nighttime peak hours, indicating no issues with power supply. (Editor: Pan Yi-ching) 2026/05/11
(Central News Agency Reporter Hsieh Yi-hsuan, Taipei, May 11) Public attention has been drawn to Taiwan Power Company's (Taipower) recent update of its corporate identity and typography design, with the change in electricity bill color from blue to green also sparking discussion. Taipower spokesperson Huang Mei-lien stated today that the recent blue-green electricity bills are primarily designed to coincide with Taipower's 80th-anniversary activities. She added that Taipower bills originally use different colors depending on the customer type and payment status, stating, "Electricity bills are actually like a rainbow; they come in all colors."
Taipower held its handover ceremony for the new and outgoing general managers this afternoon, with former General Manager Wang Yao-ting stepping down and Guo Tian-he taking over.
Some members of the public noticed that the Taipower electricity bill color changed from blue to green, which is different from before. Huang Mei-lien explained that Taipower uses different colors for bills to accommodate various customer types and payment statuses; typically, general users receive blue electricity bills, high-voltage large users receive purple bills, and existing green bills are for overdue accounts or temporary power users, etc. This year marks Taipower's 80th anniversary, and the observation by the public that electricity bills changed from blue to green is a design choice to match the anniversary event's color scheme.
When asked by the media if there were additional expenses, Huang Mei-lien stated that the bills are printed according to existing procedures, and no additional costs were incurred.
Regarding Taipower's recent update of its corporate identity and typography design, and how the new and old logos will be used, Huang Mei-lien stated that the new logo will primarily be used for digital interfaces and prioritized for printed materials such as business cards and publications. General signage, manhole covers, and vehicles will retain the original logo. Both new and old logos are registered and will be used concurrently.
As for Taipower's recent announcement of this year's summer electricity prices, Huang Mei-lien explained that this is based on the average electricity price approved by the Electricity Price Review Committee. The public might feel that summer electricity bills have increased mainly due to higher electricity consumption driven by air conditioning use, leading to an average increase of about 40%. According to Taipower's analysis, approximately 70% of the increase in electricity bills is due to increased consumption, while only 27% is due to the implementation of summer electricity prices.
Regarding the current power supply, Huang Mei-lien stated that Taipower can maintain a spinning reserve rate of 10% during daytime peak hours and approximately 7% during nighttime peak hours, indicating no issues with power supply. (Editor: Pan Yi-ching) 2026/05/11