Baojia United: Optimistic about H2 Car Market, Hopes for Swift Finalization of US-Made Car Tariffs
Wu Rui-hong, Executive Director of car agent Baojia United, predicts a stronger Taiwan car market in the second half of the year compared to the first. He stated that the industry hopes for the swift finalization of the US-Taiwan reciprocal trade agreement and US-made car import tariff policies, noting that this uncertainty is the biggest challenge for Taiwan's automotive industry in recent years.
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- 📰 Published: May 11, 2026 at 17:58
- 🔍 Collected: May 11, 2026 at 18:32 (33 min after Published)
- 🤖 AI Analyzed: May 11, 2026 at 19:55 (1h 23m after Collected)
Central News Agency
(Central News Agency reporter Zhong Rong-feng, Taipei, 11th) Wu Rui-hong, Executive Director of car agent Baojia United, today predicted that Taiwan's car market in the second half of the year would be better than the first half. He stated that the industry still hopes for the swift finalization of the US-Taiwan reciprocal trade agreement and US-made car import tariff policies. The import operations for US-made cars will still be affected by the unsettled related policies, which he called "the biggest challenge for Taiwan's automotive industry in recent years."
Regarding the impact of high international oil prices on Taiwan's car market, Wu Rui-hong said that the impact is currently not significant, mainly because changes in Taiwan's oil prices are limited. However, he noted that consumers' willingness to purchase hybrid electric vehicles has indeed shown signs of increasing.
Baojia United's new generation CITROËN C5 AIRCROSS series was unveiled this afternoon, aiming to capture the Taiwan crossover SUV and hybrid electric vehicle markets. Wu Rui-hong was interviewed by the media after the event.
Looking ahead to Taiwan's car market in the second half of the year, Wu Rui-hong stated that traditionally, the second half of the year performs better than the first half in Taiwan's car market. He expects Taiwan's car market in the second half of this year to be better than the first half. He pointed out that major brand car manufacturers will successively launch new models in the second half, which will be a period for major car manufacturers to boost their performance. Baojia United estimates that its operations this year will grow compared to 2025.
Observing the external environment in the second half, Wu Rui-hong analyzed that the wait-and-see atmosphere in Taiwan's car market was stronger in the first half. Variables affecting Taiwan's car market include the US-Iran conflict, the US Supreme Court overturning President Trump's reciprocal tariff policy, and the continued uncertainty of import tariffs on US-spec cars.
He predicted that the US-Iran conflict, and even the Russia-Ukraine war, might come to an end in the second half. In addition, the legal basis for US government tariffs is expected to become clear in late July, and the tariff results negotiated by various governments with the US will also be implemented one by one.
Observing the progress of US-made imported cars, Wu Rui-hong pointed out that the industry hopes for the swift finalization of the US-Taiwan reciprocal trade agreement and US-made car import tariff policies. Baojia United's import of European car models this year is proceeding as planned, but the import operations for US-made cars will still be affected by the unsettled related policies, which he called "the biggest challenge for Taiwan's automotive industry in recent years."
Taiwan and the US signed the US-Taiwan Reciprocal Trade Agreement (ART) in February, which reduced the import tariff on US-made passenger cars from the original 17.5% to zero. However, the US Supreme Court ruled on February 20 that the IEEPA (International Emergency Economic Powers Act) does not authorize the president to impose tariffs. US President Trump immediately adopted Section 122 of the 1974 Trade Act to impose a uniform 10% tariff globally, stacked with existing MFN (Most Favored Nation) tariff rates, for a maximum period of 150 days, and initiated a Section 301 investigation under the Trade Act. The market is watching for further results on US-Taiwan tariffs in July.
According to statistics, in April, Taiwan's new car market saw 14,768 imported car registrations, with a market share dropping to 47%, a decrease of 27.9% from March's 20,487 units, and an 8.7% decline compared to 16,174 units in the same period in 2025. (Editor: Lin Jia-xian) 1150511
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(Central News Agency reporter Zhong Rong-feng, Taipei, 11th) Wu Rui-hong, Executive Director of car agent Baojia United, today predicted that Taiwan's car market in the second half of the year would be better than the first half. He stated that the industry still hopes for the swift finalization of the US-Taiwan reciprocal trade agreement and US-made car import tariff policies. The import operations for US-made cars will still be affected by the unsettled related policies, which he called "the biggest challenge for Taiwan's automotive industry in recent years."
Regarding the impact of high international oil prices on Taiwan's car market, Wu Rui-hong said that the impact is currently not significant, mainly because changes in Taiwan's oil prices are limited. However, he noted that consumers' willingness to purchase hybrid electric vehicles has indeed shown signs of increasing.
Baojia United's new generation CITROËN C5 AIRCROSS series was unveiled this afternoon, aiming to capture the Taiwan crossover SUV and hybrid electric vehicle markets. Wu Rui-hong was interviewed by the media after the event.
Looking ahead to Taiwan's car market in the second half of the year, Wu Rui-hong stated that traditionally, the second half of the year performs better than the first half in Taiwan's car market. He expects Taiwan's car market in the second half of this year to be better than the first half. He pointed out that major brand car manufacturers will successively launch new models in the second half, which will be a period for major car manufacturers to boost their performance. Baojia United estimates that its operations this year will grow compared to 2025.
Observing the external environment in the second half, Wu Rui-hong analyzed that the wait-and-see atmosphere in Taiwan's car market was stronger in the first half. Variables affecting Taiwan's car market include the US-Iran conflict, the US Supreme Court overturning President Trump's reciprocal tariff policy, and the continued uncertainty of import tariffs on US-spec cars.
He predicted that the US-Iran conflict, and even the Russia-Ukraine war, might come to an end in the second half. In addition, the legal basis for US government tariffs is expected to become clear in late July, and the tariff results negotiated by various governments with the US will also be implemented one by one.
Observing the progress of US-made imported cars, Wu Rui-hong pointed out that the industry hopes for the swift finalization of the US-Taiwan reciprocal trade agreement and US-made car import tariff policies. Baojia United's import of European car models this year is proceeding as planned, but the import operations for US-made cars will still be affected by the unsettled related policies, which he called "the biggest challenge for Taiwan's automotive industry in recent years."
Taiwan and the US signed the US-Taiwan Reciprocal Trade Agreement (ART) in February, which reduced the import tariff on US-made passenger cars from the original 17.5% to zero. However, the US Supreme Court ruled on February 20 that the IEEPA (International Emergency Economic Powers Act) does not authorize the president to impose tariffs. US President Trump immediately adopted Section 122 of the 1974 Trade Act to impose a uniform 10% tariff globally, stacked with existing MFN (Most Favored Nation) tariff rates, for a maximum period of 150 days, and initiated a Section 301 investigation under the Trade Act. The market is watching for further results on US-Taiwan tariffs in July.
According to statistics, in April, Taiwan's new car market saw 14,768 imported car registrations, with a market share dropping to 47%, a decrease of 27.9% from March's 20,487 units, and an 8.7% decline compared to 16,174 units in the same period in 2025. (Editor: Lin Jia-xian) 1150511
Stand with facts, every sponsorship is a force to protect press freedom.
Download the Central News Agency "First-hand News" APP to stay updated with the latest news.
The text, images, and audio-visual content on this website may not be reproduced, publicly broadcast, or publicly transmitted and used without authorization.