Taipower: New Corporate Identity Primarily for Digital Use, Old Calligraphy Retained for Buildings
Taiwan Power Company (Taipower) explained its strategy for the recently updated corporate identity (CI) and font design, stating that old building signs will retain the traditional "Yu You-jen calligraphy," while new designs will be applied to digital products and employee business cards. This approach aims to reduce costs while adapting to digitalization and green energy transition.
📋 Article Processing Timeline
- 📰 Published: May 10, 2026 at 13:12
- 🔍 Collected: May 10, 2026 at 13:31 (19 min after Published)
- 🤖 AI Analyzed: May 10, 2026 at 14:07 (35 min after Collected)
Central News
(Central News Agency reporter Su Ssu-yun, Taipei 10th) Taiwan Power Company recently updated its corporate identity and font design, with the project costing NT$960,000, sparking heated discussion. Taipower stated today that both the old and new corporate identity fonts are registered by Taipower, and their usage will adopt a coexistence approach, integrating both old and new. The existing Yu You-jen calligraphy used on buildings is also a collective memory and will be retained, not changed at cost; new fonts will be progressively used for digital products and publications.
Taipower's new employee recruitment examination for 2026 began today, simultaneously held in 8 examination venues across 4 test zones: Taipei, Taichung, Kaohsiung, and Hualien. Taipower's recent update of its corporate identity and font design, costing NT$960,000 in total, has caused discussion.
Taipower Vice President Tsai Chih-meng stated in a media interview that the Ministry of Economic Affairs undertook organizational reforms in 2023, successively updating corporate identity systems, and state-owned enterprises followed suit. This was the background for Taipower's adjustment and did not start this year or last year. The identity and fonts of every state-owned enterprise or company change to some extent with the times. Taipower initiated the project because there was indeed a need for adjustment in the application of existing signs due to digitalization and green energy transition.
He emphasized that Taipower's corporate identity adjustment followed the Government Procurement Act, proceeding through a public bidding process, and did not singularly seek out a specific vendor. The project involved many aspects of work, including front-end design, practical implementation, and back-end application.
Regarding public concern about whether old building fonts would be replaced at a huge cost, Tsai Chih-meng explained that both new and old signs are registered by Taipower, adopting a coexistence approach. All of Taipower's buildings, signs, manholes, and vehicle markings throughout Taiwan will retain the original old font. "This is a collective memory, and Taipower also agrees that calligraphy has its merits," and will not spend extra money to change it. As for digital products, as well as Taipower employee business cards and publications, new fonts will be progressively used.
There was also online discussion about whether Taipower's original old corporate identity font was Yu You-jen's handwriting. Tsai Chih-meng added that in 1953 (ROC year 42), Taipower invited Yu You-jen, then President of the Control Yuan, to provide calligraphy, believing that his inscriptions on Taipower buildings and service centers would add splendor. Therefore, Yu You-jen's calligraphy can be seen on buildings in various places. He also agreed to donate calligraphy to Taipower, and in 1956 (ROC year 45), Yu You-jen also presented calligraphy such as "Taipower Ten Years."
Yu You-jen passed away in 1964 (ROC year 53). Tsai Chih-meng pointed out that subsequently, Taipower used the calligraphy donated by Yu You-jen on publications and buildings. When Taipower established its Corporate Identity System (CIS) in 1993 (ROC year 82), as Yu You-jen's original manuscripts could not be found, his calligraphy was copied from existing publications. (Edited by Tsai Su-jung) 1150510
Choose to stand with the facts, every sponsorship you make is the power to protect press freedom
Download the Central News Agency's "First-hand News" APP to stay updated with the latest news
The text, images, and videos on this website may not be reproduced, publicly broadcast, publicly transmitted, or utilized without authorization.
(Central News Agency reporter Su Ssu-yun, Taipei 10th) Taiwan Power Company recently updated its corporate identity and font design, with the project costing NT$960,000, sparking heated discussion. Taipower stated today that both the old and new corporate identity fonts are registered by Taipower, and their usage will adopt a coexistence approach, integrating both old and new. The existing Yu You-jen calligraphy used on buildings is also a collective memory and will be retained, not changed at cost; new fonts will be progressively used for digital products and publications.
Taipower's new employee recruitment examination for 2026 began today, simultaneously held in 8 examination venues across 4 test zones: Taipei, Taichung, Kaohsiung, and Hualien. Taipower's recent update of its corporate identity and font design, costing NT$960,000 in total, has caused discussion.
Taipower Vice President Tsai Chih-meng stated in a media interview that the Ministry of Economic Affairs undertook organizational reforms in 2023, successively updating corporate identity systems, and state-owned enterprises followed suit. This was the background for Taipower's adjustment and did not start this year or last year. The identity and fonts of every state-owned enterprise or company change to some extent with the times. Taipower initiated the project because there was indeed a need for adjustment in the application of existing signs due to digitalization and green energy transition.
He emphasized that Taipower's corporate identity adjustment followed the Government Procurement Act, proceeding through a public bidding process, and did not singularly seek out a specific vendor. The project involved many aspects of work, including front-end design, practical implementation, and back-end application.
Regarding public concern about whether old building fonts would be replaced at a huge cost, Tsai Chih-meng explained that both new and old signs are registered by Taipower, adopting a coexistence approach. All of Taipower's buildings, signs, manholes, and vehicle markings throughout Taiwan will retain the original old font. "This is a collective memory, and Taipower also agrees that calligraphy has its merits," and will not spend extra money to change it. As for digital products, as well as Taipower employee business cards and publications, new fonts will be progressively used.
There was also online discussion about whether Taipower's original old corporate identity font was Yu You-jen's handwriting. Tsai Chih-meng added that in 1953 (ROC year 42), Taipower invited Yu You-jen, then President of the Control Yuan, to provide calligraphy, believing that his inscriptions on Taipower buildings and service centers would add splendor. Therefore, Yu You-jen's calligraphy can be seen on buildings in various places. He also agreed to donate calligraphy to Taipower, and in 1956 (ROC year 45), Yu You-jen also presented calligraphy such as "Taipower Ten Years."
Yu You-jen passed away in 1964 (ROC year 53). Tsai Chih-meng pointed out that subsequently, Taipower used the calligraphy donated by Yu You-jen on publications and buildings. When Taipower established its Corporate Identity System (CIS) in 1993 (ROC year 82), as Yu You-jen's original manuscripts could not be found, his calligraphy was copied from existing publications. (Edited by Tsai Su-jung) 1150510
Choose to stand with the facts, every sponsorship you make is the power to protect press freedom
Download the Central News Agency's "First-hand News" APP to stay updated with the latest news
The text, images, and videos on this website may not be reproduced, publicly broadcast, publicly transmitted, or utilized without authorization.