When clients say there's no budget: Top salespeople see the 3 truths behind it [Book Excerpt]
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- 📰 Published: May 9, 2026 at 18:51
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When a client says 'no budget,' top salespeople don't wait for next year. Former executive Fan Yong-yin's book reveals 90% of non-buyers lack a compelling reason, not funds. He identifies three truths behind 'no budget': genuine lack of funds but real pain, low priority, or fear of responsibility. By diagnosing if it's a resource or decision gap, sales can creatively align ecosystem partners to share costs, turning budget hurdles into win-win investments.