New Logo Sparks Debate: Taipower Says Brand Transformation Lays Foundation for Modern Image
Taiwan Power Company (Taipower) has unveiled a new corporate logo and font design, sparking online debate. Taipower explains that this change is a foundational step in brand transformation, aiming to enhance applicability and present a modern corporate image, urging the public to avoid excessive political speculation.
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- 📰 Published: May 8, 2026 at 15:52
- 🔍 Collected: May 8, 2026 at 16:01 (9 min after Published)
- 🤖 AI Analyzed: May 8, 2026 at 17:13 (1h 11m after Collected)
Central News Agency (CNA) -- (Taipei, May 8) Taiwan Power Company (Taipower) recently updated its corporate identity and font design, sparking heated discussion online. Taipower stated today through social media that this LOGO image update is a foundational project for brand transformation. In addition to improving applicability, it can also showcase Taipower's new modernized image, hoping the public will not over-politicize it.
Recently, some members of the public noticed a change in Taipower's corporate identity and the font originally designed by calligrapher Yu You-jen on their electricity bills, sparking discussion among netizens. Some found it simpler, while others felt it had lost some artistic flair. Taipower pointed out that with the evolution of times, corporate visual identities naturally undergo continuous adjustment and optimization. International and domestic brands such as Apple, Google, 7-Eleven, and Hu Hsu Chang (a Taiwanese pork hock chain) have all updated their corporate images to meet the demands of different eras.
Taipower stated that this corporate LOGO image update is not just about drawing a picture, but is a foundational project for brand transformation. The new design shifts from the familiar calligraphic style to a more concise and clear visual design, enhancing applicability to meet a wider range of business needs, while also showcasing Taipower's new modernized and technologized image.
Taipower pointed out that this year marks its 80th anniversary. This corporate identity update aims to retain the original spirit and core elements, making the overall image more aligned with smart grids, green energy transition, and the digital era. Taipower also stated that the average age of its employees is currently about 42 years old, and many younger colleagues anticipate the company to present a new image and make changes.
Regarding the public discussion, Taipower stated that daring to change is not a bad thing. Everyone can have different feelings about the new corporate visual image, and it hopes the public will avoid excessive political speculation, refocusing on Taipower's efforts to ensure stable power supply and serve all citizens. (Editor: Yang Lan-hsuan) 1150508
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Recently, some members of the public noticed a change in Taipower's corporate identity and the font originally designed by calligrapher Yu You-jen on their electricity bills, sparking discussion among netizens. Some found it simpler, while others felt it had lost some artistic flair. Taipower pointed out that with the evolution of times, corporate visual identities naturally undergo continuous adjustment and optimization. International and domestic brands such as Apple, Google, 7-Eleven, and Hu Hsu Chang (a Taiwanese pork hock chain) have all updated their corporate images to meet the demands of different eras.
Taipower stated that this corporate LOGO image update is not just about drawing a picture, but is a foundational project for brand transformation. The new design shifts from the familiar calligraphic style to a more concise and clear visual design, enhancing applicability to meet a wider range of business needs, while also showcasing Taipower's new modernized and technologized image.
Taipower pointed out that this year marks its 80th anniversary. This corporate identity update aims to retain the original spirit and core elements, making the overall image more aligned with smart grids, green energy transition, and the digital era. Taipower also stated that the average age of its employees is currently about 42 years old, and many younger colleagues anticipate the company to present a new image and make changes.
Regarding the public discussion, Taipower stated that daring to change is not a bad thing. Everyone can have different feelings about the new corporate visual image, and it hopes the public will avoid excessive political speculation, refocusing on Taipower's efforts to ensure stable power supply and serve all citizens. (Editor: Yang Lan-hsuan) 1150508
Stand with the facts, every sponsorship you make is a force for protecting press freedom.
Download the CNA 'First-hand News' APP to stay updated with the latest news.
The text, images, and videos on this website may not be reproduced, publicly broadcast, or publicly transmitted and used without authorization.