From Lobster Cuisine to Baby-Grade Care: Singapore's Pet Market Sees High-End Wave
Singapore's pet market is experiencing a high-end trend, driven by owners treating pets as family members. Luxury pet food with ingredients like lobster and crab, and pet wipes with baby-grade care, are gaining popularity. The market is projected to reach $184.4 million by 2026.
📋 Article Processing Timeline
- 📰 Published: May 7, 2026 at 14:48
- 🔍 Collected: May 7, 2026 at 15:01 (13 min after Published)
- 🤖 AI Analyzed: May 7, 2026 at 20:57 (5h 55m after Collected)
Central News Agency
(Central News Agency reporter Wu Sheng-hong, Singapore, 7th) Singapore's pet industry continues to grow, driving the 'fur baby economy.' More and more pet owners are treating their pets as their own children. Some businesses are introducing ingredients like lobster and crab into pet food and launching baby-grade care wet wipe products.
According to data from market research firm Euromonitor International, Singapore's pet care market is expected to reach US$184.4 million (approximately NT$5.78093 billion) by 2026, with an annual increase of 3.5%. The number of pets is projected to increase from 889,200 in 2025 to 891,500 in 2026.
Singaporean pet owner Andy has a white small dog. He told the Central News Agency that he doesn't have children yet and has long regarded his 'fur baby' as his own.
Andy said that in addition to being extra attentive to daily care, he also took his 'fur baby' for salon photos to commemorate different stages of its growth. Because its skin is prone to allergies, he chooses higher-quality products when selecting supplies. "Although price is also a consideration, as long as it helps the dog's health, it will still be a priority," he said, as his 'fur baby' is an important emotional support in his life.
As for cat ownership, in addition to basic food expenses, medical care, supplies, and daily care costs must also be considered. General Singaporean pet owners spend approximately S$200 to S$500 per month (approximately NT$5,000 to NT$12,500), with basic expenses including food, cat litter, and cleaning supplies. If they choose imported high-protein food, health supplements, or regular grooming, the costs will further increase.
In addition, vaccinations, health check-ups, and medical expenses are also significant costs. Some pet owners purchase pet insurance, smart feeders, or cat trees, hoping to provide a more comfortable living environment. Therefore, owning a cat is not just companionship but also a long-term investment.
Another pet owner, Emily, is a pet groomer who has owned cats for three years. In the past, she spent about S$300 per month on food and supplies. Starting this year, she switched to imported high-protein food, increasing her monthly expenditure to about S$400. However, she believes that just like caring for her own children, she wants to do her best to provide the best care for her 'fur babies.'
Emily pointed out that many pet owners come from high-income young professional backgrounds. "They spare no expense for their 'fur babies.'"
Looking back at the pandemic period, the price of purebred puppies in Singapore rose from an average of S$5,000 per animal before the pandemic to about S$12,000 at the peak of the pandemic, recently falling back to over S$9,000. In addition to cats and dogs, small pets such as hamsters and rabbits are also popular, driving the development of the pet-related industry chain.
In Singapore, some customers are even willing to pay high fees to travel with their pets on private jets. Singapore's "Shin Min Daily News" reported in March that a round trip from Singapore to Hong Kong for two people and a pet costs approximately NT$860,000; a trip to Japan would cost over NT$1.58 million.
Ye Cheng-de, former president of the Singapore Pet Association, has been deeply involved in the pet food industry for over 30 years. He observed that more and more pet owners now treat their pets as their own children. "This is very crucial; when you treat them as family, you will care for them wholeheartedly."
Ye Cheng-de pointed out that many dual-income families and DINKs (Dual Income, No Kids) in Singapore are not as price-sensitive but highly value how to make their pets live healthier, accompany them longer, and how products can further align with sustainability concepts. More and more businesses are designing products with these needs as their starting point.
He stated that in the past, some businesses made pet food with the mindset of raising economic animals like chickens and pigs, but the current market is different. "Consumers who are willing to take good care of their 'fur babies' care most about quality. You should care for your pets the way you care for your children."
Ye Cheng-de said that they also introduce ingredients like lobster and crab to allow 'fur babies' to enjoy a more refined and healthy diet. In addition to food, they also produce wet wipes designed for pets, which are not only thicker but also gentler and more moisturizing, almost comparable to baby products, allowing 'fur babies' to receive baby-like care.
Taiwanese convenience stores are targeting the 'fur baby economy' by introducing dedicated pet product sections. Ye Cheng-de pointed out that in Singapore, in addition to targeting high-end customers, they also continue to meet the daily needs of the general public, offering more diverse choices. Businesses generally have a positive outlook on the long-term development of the 'fur baby economy,' expecting that with declining birthrates and the humanization of pets, the related market still has room for growth. (Editor: Chen Yen-chun) 1150507
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(Central News Agency reporter Wu Sheng-hong, Singapore, 7th) Singapore's pet industry continues to grow, driving the 'fur baby economy.' More and more pet owners are treating their pets as their own children. Some businesses are introducing ingredients like lobster and crab into pet food and launching baby-grade care wet wipe products.
According to data from market research firm Euromonitor International, Singapore's pet care market is expected to reach US$184.4 million (approximately NT$5.78093 billion) by 2026, with an annual increase of 3.5%. The number of pets is projected to increase from 889,200 in 2025 to 891,500 in 2026.
Singaporean pet owner Andy has a white small dog. He told the Central News Agency that he doesn't have children yet and has long regarded his 'fur baby' as his own.
Andy said that in addition to being extra attentive to daily care, he also took his 'fur baby' for salon photos to commemorate different stages of its growth. Because its skin is prone to allergies, he chooses higher-quality products when selecting supplies. "Although price is also a consideration, as long as it helps the dog's health, it will still be a priority," he said, as his 'fur baby' is an important emotional support in his life.
As for cat ownership, in addition to basic food expenses, medical care, supplies, and daily care costs must also be considered. General Singaporean pet owners spend approximately S$200 to S$500 per month (approximately NT$5,000 to NT$12,500), with basic expenses including food, cat litter, and cleaning supplies. If they choose imported high-protein food, health supplements, or regular grooming, the costs will further increase.
In addition, vaccinations, health check-ups, and medical expenses are also significant costs. Some pet owners purchase pet insurance, smart feeders, or cat trees, hoping to provide a more comfortable living environment. Therefore, owning a cat is not just companionship but also a long-term investment.
Another pet owner, Emily, is a pet groomer who has owned cats for three years. In the past, she spent about S$300 per month on food and supplies. Starting this year, she switched to imported high-protein food, increasing her monthly expenditure to about S$400. However, she believes that just like caring for her own children, she wants to do her best to provide the best care for her 'fur babies.'
Emily pointed out that many pet owners come from high-income young professional backgrounds. "They spare no expense for their 'fur babies.'"
Looking back at the pandemic period, the price of purebred puppies in Singapore rose from an average of S$5,000 per animal before the pandemic to about S$12,000 at the peak of the pandemic, recently falling back to over S$9,000. In addition to cats and dogs, small pets such as hamsters and rabbits are also popular, driving the development of the pet-related industry chain.
In Singapore, some customers are even willing to pay high fees to travel with their pets on private jets. Singapore's "Shin Min Daily News" reported in March that a round trip from Singapore to Hong Kong for two people and a pet costs approximately NT$860,000; a trip to Japan would cost over NT$1.58 million.
Ye Cheng-de, former president of the Singapore Pet Association, has been deeply involved in the pet food industry for over 30 years. He observed that more and more pet owners now treat their pets as their own children. "This is very crucial; when you treat them as family, you will care for them wholeheartedly."
Ye Cheng-de pointed out that many dual-income families and DINKs (Dual Income, No Kids) in Singapore are not as price-sensitive but highly value how to make their pets live healthier, accompany them longer, and how products can further align with sustainability concepts. More and more businesses are designing products with these needs as their starting point.
He stated that in the past, some businesses made pet food with the mindset of raising economic animals like chickens and pigs, but the current market is different. "Consumers who are willing to take good care of their 'fur babies' care most about quality. You should care for your pets the way you care for your children."
Ye Cheng-de said that they also introduce ingredients like lobster and crab to allow 'fur babies' to enjoy a more refined and healthy diet. In addition to food, they also produce wet wipes designed for pets, which are not only thicker but also gentler and more moisturizing, almost comparable to baby products, allowing 'fur babies' to receive baby-like care.
Taiwanese convenience stores are targeting the 'fur baby economy' by introducing dedicated pet product sections. Ye Cheng-de pointed out that in Singapore, in addition to targeting high-end customers, they also continue to meet the daily needs of the general public, offering more diverse choices. Businesses generally have a positive outlook on the long-term development of the 'fur baby economy,' expecting that with declining birthrates and the humanization of pets, the related market still has room for growth. (Editor: Chen Yen-chun) 1150507
Choose to stand with the facts, every sponsorship you make is a force to protect press freedom.
Download the Central News Agency "First-hand News" APP to stay updated with the latest news.
The text, images, and videos on this website may not be reproduced, publicly broadcast, or publicly transmitted and used without authorization.