Aiming for Women's Health, Taiwan Life Partners with Curves to Create New Health Management Model
Taiwan Life has partnered with women's fitness brand Curves to launch a new health management model for women, addressing the super-aging society. This collaboration combines exercise and insurance to provide preventive health promotion and premium discounts.
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- 📰 Published: May 7, 2026 at 22:26
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Central News Agency
(Central News Agency reporter Su Ssu-yun, Taipei 7th) As Taiwan enters a super-aging society, Taiwan Life announced today its cross-industry collaboration with Curves, a women's fitness brand. They aim to create a new health management and exercise model by integrating fitness facilities, insurance systems, and health services. Hsu Tung-min, Vice Chairman of Taiwan Life, stated that they hope to shift insurance functions from post-incident claims to proactive prevention, allowing individuals to age slower and be healthier.
Taiwan Life and women's fitness brand Curves (referred to as Curves) held a joint press conference today to announce the promotion of a new health management model centered on women and regular exercise.
Li Chia-jung, Chairman of Curves, stated that in the past, people might only seek treatment when sick, but the future trend is to start managing health before falling ill. This is also a core focus of President Lai's 'Healthy Taiwan' initiative. Curves is not just launching a system; it hopes to jointly create a new health model with Taiwan Life, making every exercise visible and health quantifiable, encouraging more people to start exercising.
Hsu Tung-min said that Taiwan will enter a super-aging society in 2025, and Taiwan Life had foreseen this trend, launching Taiwan's first wellness-based overflow insurance policy focusing on health management in 2017. They hope to shift the role of insurance from post-incident claims to proactive prevention and health promotion. While personal aging is inevitable, healthy behaviors can make aging slower and health greater.
In this collaboration, Curves, through its fifth-generation store's 'i Private Coach Smart Trainer System,' systematically records and tracks members' daily exercise routines, transforming each training session into quantifiable health behaviors. Taiwan Life then combines this with its women's anti-cancer product, 'Taiwan Life Feng Shou Ai Anti-Cancer Regular Health Insurance,' using an overflow mechanism to link exercise patterns and provide premium discounts, allowing exercise behaviors to translate into tangible rewards.
An overflow insurance policy is an insurance model that converts coverage into health promotion. For example, policyholders who achieve health goals set by the insurance company through exercise, healthy eating, or regular health check-ups can receive additional rewards, such as premium discounts, cash, or points. (Editor: Huang Kuo-lun) 1150507
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(Central News Agency reporter Su Ssu-yun, Taipei 7th) As Taiwan enters a super-aging society, Taiwan Life announced today its cross-industry collaboration with Curves, a women's fitness brand. They aim to create a new health management and exercise model by integrating fitness facilities, insurance systems, and health services. Hsu Tung-min, Vice Chairman of Taiwan Life, stated that they hope to shift insurance functions from post-incident claims to proactive prevention, allowing individuals to age slower and be healthier.
Taiwan Life and women's fitness brand Curves (referred to as Curves) held a joint press conference today to announce the promotion of a new health management model centered on women and regular exercise.
Li Chia-jung, Chairman of Curves, stated that in the past, people might only seek treatment when sick, but the future trend is to start managing health before falling ill. This is also a core focus of President Lai's 'Healthy Taiwan' initiative. Curves is not just launching a system; it hopes to jointly create a new health model with Taiwan Life, making every exercise visible and health quantifiable, encouraging more people to start exercising.
Hsu Tung-min said that Taiwan will enter a super-aging society in 2025, and Taiwan Life had foreseen this trend, launching Taiwan's first wellness-based overflow insurance policy focusing on health management in 2017. They hope to shift the role of insurance from post-incident claims to proactive prevention and health promotion. While personal aging is inevitable, healthy behaviors can make aging slower and health greater.
In this collaboration, Curves, through its fifth-generation store's 'i Private Coach Smart Trainer System,' systematically records and tracks members' daily exercise routines, transforming each training session into quantifiable health behaviors. Taiwan Life then combines this with its women's anti-cancer product, 'Taiwan Life Feng Shou Ai Anti-Cancer Regular Health Insurance,' using an overflow mechanism to link exercise patterns and provide premium discounts, allowing exercise behaviors to translate into tangible rewards.
An overflow insurance policy is an insurance model that converts coverage into health promotion. For example, policyholders who achieve health goals set by the insurance company through exercise, healthy eating, or regular health check-ups can receive additional rewards, such as premium discounts, cash, or points. (Editor: Huang Kuo-lun) 1150507
Choose to stand with facts, your every sponsorship is a force protecting press freedom.
Download the Central News Agency 'First-hand News' APP to stay updated with the latest news.
The text, images, and audio/video on this website may not be reproduced, publicly broadcast, publicly transmitted, or utilized without authorization.