Apple Siri Ads Accused of Misleading, Reaches $250 Million Class-Action Settlement
Apple Inc. today agreed to pay $250 million to settle a class-action lawsuit. Apple was accused of falsely promoting the AI features of its smart assistant Siri in late 2024, misleading millions of iPhone buyers to boost sales.
📋 Article Processing Timeline
- 📰 Published: May 6, 2026 at 09:41
- 🔍 Collected: May 6, 2026 at 10:01 (20 min after Published)
- 🤖 AI Analyzed: May 6, 2026 at 10:04 (3 min after Collected)
(Central News Agency, San Francisco, 5th, Comprehensive Foreign Report) Apple Inc. today agreed to pay $250 million (approximately NT$8 billion) to settle a class-action lawsuit. Apple was accused of falsely promoting the AI features of its smart assistant Siri in late 2024, misleading millions of iPhone buyers to stimulate sales.
Documents reviewed by Agence France-Presse show that plaintiffs accused the California tech giant of promoting artificial intelligence (AI) features "that did not exist then, do not exist now, and will not exist for two years or more" to boost iPhone sales.
The National Advertising Division of the Better Business Bureau, a U.S. advertising watchdog, also found that Apple misled the public by claiming Siri's new AI features were "now available."
In the settlement agreement submitted for court approval today, Apple did not admit any wrongdoing. This agreement covers approximately 36 million eligible devices purchased in the United States between June 10, 2024, and March 29, 2025, including iPhone 16, iPhone 15 Pro, and 15 Pro Max.
Each class member can receive $25 in compensation for each device, with a maximum amount of $95, depending on the final approved number of claims.
Apple told the Financial Times: "We are resolving this matter so we can continue to focus on what we do best: delivering the most innovative products and services to our users."
A Morgan Stanley survey cited in the complaint showed that "Enhanced Siri" was the most anticipated feature for potential iPhone buyers.
Apple launched a major advertising campaign in 2024 to promote these features, only to later confirm an indefinite delay in their rollout and withdraw the advertisements.
This settlement agreement still requires approval from U.S. District Judge Noel Wise of the Northern District of California, with a hearing scheduled for June 17, 2026. (Compiler: Li Peishan) 1150506
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Documents reviewed by Agence France-Presse show that plaintiffs accused the California tech giant of promoting artificial intelligence (AI) features "that did not exist then, do not exist now, and will not exist for two years or more" to boost iPhone sales.
The National Advertising Division of the Better Business Bureau, a U.S. advertising watchdog, also found that Apple misled the public by claiming Siri's new AI features were "now available."
In the settlement agreement submitted for court approval today, Apple did not admit any wrongdoing. This agreement covers approximately 36 million eligible devices purchased in the United States between June 10, 2024, and March 29, 2025, including iPhone 16, iPhone 15 Pro, and 15 Pro Max.
Each class member can receive $25 in compensation for each device, with a maximum amount of $95, depending on the final approved number of claims.
Apple told the Financial Times: "We are resolving this matter so we can continue to focus on what we do best: delivering the most innovative products and services to our users."
A Morgan Stanley survey cited in the complaint showed that "Enhanced Siri" was the most anticipated feature for potential iPhone buyers.
Apple launched a major advertising campaign in 2024 to promote these features, only to later confirm an indefinite delay in their rollout and withdraw the advertisements.
This settlement agreement still requires approval from U.S. District Judge Noel Wise of the Northern District of California, with a hearing scheduled for June 17, 2026. (Compiler: Li Peishan) 1150506
Choose to stand with the facts, every sponsorship you make is the power to protect press freedom.
Download the Central News Agency's "First-hand News" APP to stay updated with the latest news.
The text, images, and videos on this website may not be reproduced, publicly broadcast, or publicly transmitted and used without authorization.