Cathay United Bank Joins Forces with PX Mart and FamilyMart to Create Cross-Industry Loyalty Point Ecosystem
Cathay United Bank announced a strategic partnership with PX Mart and FamilyMart to launch a cross-industry loyalty point ecosystem. It's the first to embed instant redemption services for 'Small Tree Points' (credit card) directly into payment tools like PXPay, FamilyMart My FamiPay, and Plus Pay, creating a new model for cross-platform, instant point application. This aims to increase point utilization and mobile payment user activity.
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- 📰 Published: May 5, 2026 at 12:31
- 🔍 Collected: May 5, 2026 at 13:01 (30 min after Published)
- 🤖 AI Analyzed: May 5, 2026 at 13:55 (53 min after Collected)
(Central News Agency reporter Su Ssu-yun, Taipei 5th) The loyalty point economy is booming. Cathay United Bank today announced that it has teamed up with PX Mart Group and FamilyMart convenience stores to launch a cross-industry loyalty point ecosystem strategic cooperation. It is the first to embed instant redemption services for 'Small Tree Points' (credit card) directly into payment tools such as PXPay, FamilyMart My FamiPay, and Plus Pay, creating a new model for cross-platform, instant point application.
According to Financial Supervisory Commission statistics, non-cash payments performed strongly in 2025, with approximately 8.727 billion transactions, a year-on-year increase of 5.06%. The total value of non-cash payment transactions reached NT$8.74 trillion, a year-on-year increase of 5.3%, reflecting the deep penetration of mobile payments into people's lives. Supermarkets and convenience stores are also high-frequency mobile payment consumption scenarios.
Liang Ming-chiao, Executive Vice President of Cathay United Bank, pointed out that the combined annual issuance of Small Tree Points (credit card) and Small Tree Points (lifestyle) amounts to 10 billion points, equivalent to NT$10 billion. This cooperation with payment operators pioneers a "cross-platform instant Small Tree Point consumption redemption function," hoping to connect cross-platform consumption scenarios through the accumulation and redemption mechanism of Small Tree Points (credit card), bringing a more tangible point application experience.
Liang Ming-chiao emphasized that by using Small Tree Points (credit card) for instant redemption across different mobile payment platforms, it can not only increase the point utilization rate of Cathay United Bank credit card holders but also enhance the user activity of mobile payment partners.
Through this cooperation with PXPay, FamilyMart My FamiPay, and Plus Pay, Cathay United Bank allows Small Tree Points (credit card) to be applied not only in nearly 6,000 physical stores of FamilyMart and PX Mart but also enables users of the three payment platforms to enjoy convenience.
PXPay also announced today that it has launched an all-round cooperation with Cathay United Bank. The two parties will integrate resources in three major areas: consumption cashback, point redemption, and cross-border payments. Among them, PXPay is the first to introduce a cross-platform instant point redemption mechanism, where users can simultaneously select PX Points and Small Tree Points (credit card) for redemption when consuming, realizing the integrated application of a dual-point ecosystem.
Cathay United cardholders who bind any Cathay United Bank credit card in the PXPay APP and agree to enable the instant consumption redemption function can instantly check their Small Tree Points (credit card) in their account through the PXPay APP and instantly redeem the amount during transactions; FamilyMart My FamiPay and Plus Pay are expected to follow up with this function in May.
Small Tree Points are group points launched by Cathay. You can earn Small Tree Points (credit card) by swiping credit cards for consumption, and Small Tree Points (lifestyle) by participating in marketing and business promotion activities organized by Cathay Group affiliates. (Editor: Yang Lan-xuan) 1150505
According to Financial Supervisory Commission statistics, non-cash payments performed strongly in 2025, with approximately 8.727 billion transactions, a year-on-year increase of 5.06%. The total value of non-cash payment transactions reached NT$8.74 trillion, a year-on-year increase of 5.3%, reflecting the deep penetration of mobile payments into people's lives. Supermarkets and convenience stores are also high-frequency mobile payment consumption scenarios.
Liang Ming-chiao, Executive Vice President of Cathay United Bank, pointed out that the combined annual issuance of Small Tree Points (credit card) and Small Tree Points (lifestyle) amounts to 10 billion points, equivalent to NT$10 billion. This cooperation with payment operators pioneers a "cross-platform instant Small Tree Point consumption redemption function," hoping to connect cross-platform consumption scenarios through the accumulation and redemption mechanism of Small Tree Points (credit card), bringing a more tangible point application experience.
Liang Ming-chiao emphasized that by using Small Tree Points (credit card) for instant redemption across different mobile payment platforms, it can not only increase the point utilization rate of Cathay United Bank credit card holders but also enhance the user activity of mobile payment partners.
Through this cooperation with PXPay, FamilyMart My FamiPay, and Plus Pay, Cathay United Bank allows Small Tree Points (credit card) to be applied not only in nearly 6,000 physical stores of FamilyMart and PX Mart but also enables users of the three payment platforms to enjoy convenience.
PXPay also announced today that it has launched an all-round cooperation with Cathay United Bank. The two parties will integrate resources in three major areas: consumption cashback, point redemption, and cross-border payments. Among them, PXPay is the first to introduce a cross-platform instant point redemption mechanism, where users can simultaneously select PX Points and Small Tree Points (credit card) for redemption when consuming, realizing the integrated application of a dual-point ecosystem.
Cathay United cardholders who bind any Cathay United Bank credit card in the PXPay APP and agree to enable the instant consumption redemption function can instantly check their Small Tree Points (credit card) in their account through the PXPay APP and instantly redeem the amount during transactions; FamilyMart My FamiPay and Plus Pay are expected to follow up with this function in May.
Small Tree Points are group points launched by Cathay. You can earn Small Tree Points (credit card) by swiping credit cards for consumption, and Small Tree Points (lifestyle) by participating in marketing and business promotion activities organized by Cathay Group affiliates. (Editor: Yang Lan-xuan) 1150505