April new car registrations at 31,400 units, stable performance; May estimated at 33,000 units
Taiwan's new car registrations in April reached 31,400 units, showing stable performance despite being slightly lower than the initial estimate of 34,000. The industry anticipates 33,000 units in May, driven by robust domestic demand and promotional efforts from automakers, amidst global uncertainties.
📋 Article Processing Timeline
- 📰 Published: May 4, 2026 at 14:14
- 🔍 Collected: May 4, 2026 at 14:31 (17 min after Published)
- 🤖 AI Analyzed: May 4, 2026 at 14:44 (13 min after Collected)
Central News Agency
(Central News Agency reporter Chung Jung-feng, Taipei, 4th) Industry players today announced that Taiwan's new car registrations in April this year reached 31,400 units. Although slightly lower than the original estimate of 34,000 units, industry analysts pointed out that despite continued uncertainties in April, such as the US import car tariff policy and international geopolitical turmoil, Taiwan's car market still demonstrated strong domestic demand resilience and maintained a stable pattern, thanks to the government's commodity tax subsidy policy and various automakers' promotions.
Looking ahead to May, automotive industry insiders analyze that despite persistent variables in international geopolitical and financial situations, the booming development of Taiwan's artificial intelligence (AI) industry chain continues to drive overall economic momentum upwards, injecting a strong boost into the domestic market. As the car market is about to enter its traditional peak sales season, it is expected that major automakers will offer more "incentives" to stimulate market demand.
Industry players estimate that Taiwan's new car market registrations in May will reach 33,000 units, a 3.4% increase compared to 31,900 units in the same period of 2025, indicating continued stable development of market momentum.
From January to April this year, Taiwan's cumulative new car registrations reached 127,800 units, a slight decrease of 3.7% compared to 132,700 units in the same period of 2025.
According to statistical data, Hotai Motor's TOYOTA and LEXUS combined registered 12,449 units in April, capturing a market share of 39.6%, breaking the brand's historical market share record for April. Among them, TOYOTA registered 10,305 units in April, with a market share of 32.8%, firmly holding the leading position.
Hotai Motor estimates that the combined new car registrations for TOYOTA and LEXUS brands in May this year will be approximately 12,400 units, with a market share of 37.6%.
In the luxury car segment, according to statistics, Taiwan's luxury car market total registrations in April dropped to 6,396 units, a significant decrease of 43.2% from 11,251 units in March, and its market share fell to 20.4%, a decrease of 22.3% compared to the same period in 2025. From January to April this year, cumulative luxury car new registrations reached 28,800 units, a year-on-year decrease of 15.7%. Industry analysts believe that Taiwan's luxury car market in April was still affected by the import car tariff issue, with consumers generally adopting a wait-and-see attitude.
Observing imported cars, according to statistics, imported car registrations in April were 14,768 units, with market share dropping to 47%, a decrease of 27.9% from 20,487 units in March, and an 8.7% decrease compared to 16,174 units in the same period of 2025. (Editor: Su Chih-tsung) 1150504
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(Central News Agency reporter Chung Jung-feng, Taipei, 4th) Industry players today announced that Taiwan's new car registrations in April this year reached 31,400 units. Although slightly lower than the original estimate of 34,000 units, industry analysts pointed out that despite continued uncertainties in April, such as the US import car tariff policy and international geopolitical turmoil, Taiwan's car market still demonstrated strong domestic demand resilience and maintained a stable pattern, thanks to the government's commodity tax subsidy policy and various automakers' promotions.
Looking ahead to May, automotive industry insiders analyze that despite persistent variables in international geopolitical and financial situations, the booming development of Taiwan's artificial intelligence (AI) industry chain continues to drive overall economic momentum upwards, injecting a strong boost into the domestic market. As the car market is about to enter its traditional peak sales season, it is expected that major automakers will offer more "incentives" to stimulate market demand.
Industry players estimate that Taiwan's new car market registrations in May will reach 33,000 units, a 3.4% increase compared to 31,900 units in the same period of 2025, indicating continued stable development of market momentum.
From January to April this year, Taiwan's cumulative new car registrations reached 127,800 units, a slight decrease of 3.7% compared to 132,700 units in the same period of 2025.
According to statistical data, Hotai Motor's TOYOTA and LEXUS combined registered 12,449 units in April, capturing a market share of 39.6%, breaking the brand's historical market share record for April. Among them, TOYOTA registered 10,305 units in April, with a market share of 32.8%, firmly holding the leading position.
Hotai Motor estimates that the combined new car registrations for TOYOTA and LEXUS brands in May this year will be approximately 12,400 units, with a market share of 37.6%.
In the luxury car segment, according to statistics, Taiwan's luxury car market total registrations in April dropped to 6,396 units, a significant decrease of 43.2% from 11,251 units in March, and its market share fell to 20.4%, a decrease of 22.3% compared to the same period in 2025. From January to April this year, cumulative luxury car new registrations reached 28,800 units, a year-on-year decrease of 15.7%. Industry analysts believe that Taiwan's luxury car market in April was still affected by the import car tariff issue, with consumers generally adopting a wait-and-see attitude.
Observing imported cars, according to statistics, imported car registrations in April were 14,768 units, with market share dropping to 47%, a decrease of 27.9% from 20,487 units in March, and an 8.7% decrease compared to 16,174 units in the same period of 2025. (Editor: Su Chih-tsung) 1150504
Choose to stand with facts, every sponsorship you make is a force to protect press freedom.
Download the Central News Agency's "First-hand News" APP to stay updated with the latest news.
The text, images, and videos on this website may not be reproduced, publicly broadcast, or publicly transmitted and used without authorization.