Taiwanese Indigenous Businesses Advance to Shanghai Coffee Festival; Makauy Latte Highly Eye-Catching
Taiwanese indigenous businesses participated in the 2026 Shanghai International Coffee Culture Festival, showcasing unique products like "Makauy Latte" made with traditional indigenous spices and champion coffee beans. Their distinctive style garnered significant attention from Shanghai consumers, promoting Taiwanese coffee and cultural exchange in the Chinese market.
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- 📰 Published: May 2, 2026 at 19:46
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Central News Agency
(Central News Agency reporter Liao Wen-chi, Shanghai, 2nd) The 2026 Shanghai International Coffee Culture Festival was recently held, with Taiwanese indigenous businesses participating, bringing their unique indigenous-flavored "Makauy Latte" and personally cultivated champion coffee beans. Their distinctive style attracted public attention at the Shanghai Coffee Festival.
The 2026 Shanghai International Coffee Culture Festival was held from April 30th to May 4th. At the main venue in Shanghai's North Bund, nearly 300 brands and over 20 international coffee shops participated. Among them were coffee and cultural and creative businesses from Taiwan, dressed in Taiwanese indigenous attire, standing out among the many booths.
Chen Li-ching, the person in charge of "SUNA Indigenous Creative + Beverage," who is from Taiwan's Atayal tribe, combined the traditional indigenous spice "Makauy" with coffee to launch "Makauy Iced Latte." They also sold unique Taiwanese products like Aiyu jelly and winter melon tea.
Chen Li-ching stated in an interview, "Everyone found it very novel," and sales were excellent. Shanghai residents, in particular, showed high acceptance of products from Taiwan and were unexpectedly interested in Makauy. One of their customers, Mr. Zuo, who had traveled to Taiwan last year, felt nostalgic seeing Taiwanese food at the coffee festival and humorously asked, "Do you have a vehicle?" (a pun on a common phrase).
Chen Li-ching also mentioned that winter melon tea and "frog's eggs" (a type of bubble tea) are rarely seen in China. She observed that the Taiwanese booths were "very popular," with large crowds even in the rain.
Wang Sheng-wei, the founder of "Native Border Coffee," who is from Taiwan's Paiwan tribe, is also a coffee plantation owner. He operates coffee shops in Pingtung and Xiamen, and his coffee beans have won championships in various competitions. He told the Central News Agency that his main purpose for coming to the Shanghai Coffee Culture Festival was to understand the Shanghai market's perception of Taiwanese coffee and hoped to use this opportunity to promote Taiwanese coffee.
Wang Sheng-wei said that based on his observations, the acceptance of Taiwanese coffee is gradually increasing, and many people who tried it loved it, even hoping he would open a shop in Shanghai. He explained that compared to coffee from other regions, Taiwanese coffee not only has aroma but also retains the unique flavor, texture, and aftertaste of pure coffee, better expressing the true taste of coffee. He will continue to promote Taiwanese coffee in China through related activities in the future.
The behind-the-scenes promoter who invited Taiwanese businesses to participate in the coffee festival was Hou Jia-min, General Manager of Shanghai Hemu Infinite Cultural and Creative Development Co., Ltd. She is a child of a cross-strait marriage and is dedicated to cross-strait cultural exchange, often organizing youth exchange activities and actively helping young Taiwanese cultural and creative entrepreneurs in Shanghai.
Hou Jia-min stated in an interview that through such platforms, Taiwanese businesses can have more pilot opportunities, "because they need to present their products to users to know if their products are good or not." She revealed that Taiwanese businesses target different consumer groups, for example, Wang Sheng-wei attracted many coffee lovers who watched him hand-brew and lecture on-site, making him stand out on such a stage. (Editor: Yang Sheng-ru) 1150502
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(Central News Agency reporter Liao Wen-chi, Shanghai, 2nd) The 2026 Shanghai International Coffee Culture Festival was recently held, with Taiwanese indigenous businesses participating, bringing their unique indigenous-flavored "Makauy Latte" and personally cultivated champion coffee beans. Their distinctive style attracted public attention at the Shanghai Coffee Festival.
The 2026 Shanghai International Coffee Culture Festival was held from April 30th to May 4th. At the main venue in Shanghai's North Bund, nearly 300 brands and over 20 international coffee shops participated. Among them were coffee and cultural and creative businesses from Taiwan, dressed in Taiwanese indigenous attire, standing out among the many booths.
Chen Li-ching, the person in charge of "SUNA Indigenous Creative + Beverage," who is from Taiwan's Atayal tribe, combined the traditional indigenous spice "Makauy" with coffee to launch "Makauy Iced Latte." They also sold unique Taiwanese products like Aiyu jelly and winter melon tea.
Chen Li-ching stated in an interview, "Everyone found it very novel," and sales were excellent. Shanghai residents, in particular, showed high acceptance of products from Taiwan and were unexpectedly interested in Makauy. One of their customers, Mr. Zuo, who had traveled to Taiwan last year, felt nostalgic seeing Taiwanese food at the coffee festival and humorously asked, "Do you have a vehicle?" (a pun on a common phrase).
Chen Li-ching also mentioned that winter melon tea and "frog's eggs" (a type of bubble tea) are rarely seen in China. She observed that the Taiwanese booths were "very popular," with large crowds even in the rain.
Wang Sheng-wei, the founder of "Native Border Coffee," who is from Taiwan's Paiwan tribe, is also a coffee plantation owner. He operates coffee shops in Pingtung and Xiamen, and his coffee beans have won championships in various competitions. He told the Central News Agency that his main purpose for coming to the Shanghai Coffee Culture Festival was to understand the Shanghai market's perception of Taiwanese coffee and hoped to use this opportunity to promote Taiwanese coffee.
Wang Sheng-wei said that based on his observations, the acceptance of Taiwanese coffee is gradually increasing, and many people who tried it loved it, even hoping he would open a shop in Shanghai. He explained that compared to coffee from other regions, Taiwanese coffee not only has aroma but also retains the unique flavor, texture, and aftertaste of pure coffee, better expressing the true taste of coffee. He will continue to promote Taiwanese coffee in China through related activities in the future.
The behind-the-scenes promoter who invited Taiwanese businesses to participate in the coffee festival was Hou Jia-min, General Manager of Shanghai Hemu Infinite Cultural and Creative Development Co., Ltd. She is a child of a cross-strait marriage and is dedicated to cross-strait cultural exchange, often organizing youth exchange activities and actively helping young Taiwanese cultural and creative entrepreneurs in Shanghai.
Hou Jia-min stated in an interview that through such platforms, Taiwanese businesses can have more pilot opportunities, "because they need to present their products to users to know if their products are good or not." She revealed that Taiwanese businesses target different consumer groups, for example, Wang Sheng-wei attracted many coffee lovers who watched him hand-brew and lecture on-site, making him stand out on such a stage. (Editor: Yang Sheng-ru) 1150502
Choose to stand with facts; every sponsorship you provide is a force to protect press freedom.
Download the Central News Agency 'First-hand News' APP to stay updated with the latest news.
The text, images, and audio-visual content on this website may not be reproduced, publicly broadcast, publicly transmitted, or utilized without authorization.