Seizing the summer travel peak season, tourism industry launches online travel fairs, member promotions
Amidst rising oil prices due to Middle East conflicts, which have increased fuel surcharges, various travel companies including Klook, Lion Travel, and KKday are launching online travel fairs and member promotion campaigns to boost sales for the summer travel peak season.
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- 📰 Published: April 29, 2026 at 11:44
- 🔍 Collected: April 29, 2026 at 12:01 (17 min after Published)
- 🤖 AI Analyzed: April 29, 2026 at 12:04 (2 min after Collected)
Central News
(Central News Agency reporter Yu Hsiao-han, Taipei, 29th) Due to the ongoing conflict in the Middle East and soaring oil prices, which have led to increased fuel surcharges for air tickets, tourism operators are recently launching online travel fairs and enhancing member loyalty programs to seize the summer travel peak season.
The Middle East conflict has caused aviation fuel prices to skyrocket, leading to an increase in fuel surcharges for air tickets and subsequently higher ticket prices.
To capture the summer travel peak season, travel operator Klook announced in a press release that travelers' demand for "how to smartly plan a budget" continues to rise. Therefore, Klook is launching its latest member upgrade scheme, where members upgrading to Gold or Platinum can enjoy up to 5 times rewards. Before June 14, there will be an additional limited-time offer of free airport transfers. Concurrently, from May 4 to May 6, Klook will host "Monthly Bonus Carnival Days," offering overseas theme park tickets at 50% off and unlimited eSIM data for NT$50.
Lion Travel has launched an online travel fair starting immediately, featuring limited-time flash sales, travel credit giveaways for check-ins, and a chance to win a grand prize of NT$10,000 by accumulating points.
Lion Travel stated that this year's online travel fair is expected to continue the travel boom, with sales anticipated to grow by about 10% compared to last year. This is primarily driven by strong demand for family trips during the summer, leading to hot sales of "Japan-Korea theme park" and "Southeast Asian resort" itineraries. External factors such as rising airline ticket prices have also led to an emerging trend of travelers planning long holidays in advance, making long-haul early bird products like "European summer escape" and "New Zealand/Australia New Year's Eve" unexpectedly popular. For domestic travel, "railway tours" responding to the Hualien-Taitung revitalization efforts and summer-exclusive "island fireworks festivals" are most favored by travelers.
KKday is collaborating with JR East, combining their railway network and travel experience resources to attract visitors to Japan. KKday noted that after launching related JR East railway products last year, they observed a gradual increase in travel demand for prefectures associated with JR East, with discussions and in-depth travel planning for the Tohoku region of Japan being particularly prominent.
Additionally, the annual TTE Taipei International Tourism Expo will kick off on May 22. The organizers stated that this year's exhibition scale has been upgraded, not only bringing together diverse operators such as national tourism boards, airlines, local governments, travel agencies, cruise brands, and five-star hotels, but also simultaneously holding the 2nd Korea Travel Fair, which is expected to ignite enthusiasm in the tourism market. (Editor: Lee Hsi-chang) 1150429
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(Central News Agency reporter Yu Hsiao-han, Taipei, 29th) Due to the ongoing conflict in the Middle East and soaring oil prices, which have led to increased fuel surcharges for air tickets, tourism operators are recently launching online travel fairs and enhancing member loyalty programs to seize the summer travel peak season.
The Middle East conflict has caused aviation fuel prices to skyrocket, leading to an increase in fuel surcharges for air tickets and subsequently higher ticket prices.
To capture the summer travel peak season, travel operator Klook announced in a press release that travelers' demand for "how to smartly plan a budget" continues to rise. Therefore, Klook is launching its latest member upgrade scheme, where members upgrading to Gold or Platinum can enjoy up to 5 times rewards. Before June 14, there will be an additional limited-time offer of free airport transfers. Concurrently, from May 4 to May 6, Klook will host "Monthly Bonus Carnival Days," offering overseas theme park tickets at 50% off and unlimited eSIM data for NT$50.
Lion Travel has launched an online travel fair starting immediately, featuring limited-time flash sales, travel credit giveaways for check-ins, and a chance to win a grand prize of NT$10,000 by accumulating points.
Lion Travel stated that this year's online travel fair is expected to continue the travel boom, with sales anticipated to grow by about 10% compared to last year. This is primarily driven by strong demand for family trips during the summer, leading to hot sales of "Japan-Korea theme park" and "Southeast Asian resort" itineraries. External factors such as rising airline ticket prices have also led to an emerging trend of travelers planning long holidays in advance, making long-haul early bird products like "European summer escape" and "New Zealand/Australia New Year's Eve" unexpectedly popular. For domestic travel, "railway tours" responding to the Hualien-Taitung revitalization efforts and summer-exclusive "island fireworks festivals" are most favored by travelers.
KKday is collaborating with JR East, combining their railway network and travel experience resources to attract visitors to Japan. KKday noted that after launching related JR East railway products last year, they observed a gradual increase in travel demand for prefectures associated with JR East, with discussions and in-depth travel planning for the Tohoku region of Japan being particularly prominent.
Additionally, the annual TTE Taipei International Tourism Expo will kick off on May 22. The organizers stated that this year's exhibition scale has been upgraded, not only bringing together diverse operators such as national tourism boards, airlines, local governments, travel agencies, cruise brands, and five-star hotels, but also simultaneously holding the 2nd Korea Travel Fair, which is expected to ignite enthusiasm in the tourism market. (Editor: Lee Hsi-chang) 1150429
Choose to stand with facts, every sponsorship you make is a power to protect press freedom.
Download the Central News Agency's "First-hand News" APP to stay updated with the latest news.
The text, images, and videos on this website may not be reproduced, publicly broadcast, or publicly transmitted and used without authorization.