Gufang Tea Garden's 7 Generations of Heritage Wins Elite Old Shop Award, Showcasing New Taipei's Brand Strength
Gufang Organic Tea Garden in New Taipei City received the "2025 Excellent Taiwan Old Shop – Elite Old Shop" award from the Ministry of Economic Affairs Small and Medium Enterprise Administration, with Mayor Hou Yu-ih presenting a congratulatory plaque. It was one of only six recipients nationwide and the sole one in New Taipei City, recognized for its over 157 years of sustainable management and strong regional brand.
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- 📰 Published: April 29, 2026 at 18:17
- 🔍 Collected: April 29, 2026 at 18:31 (14 min after Published)
- 🤖 AI Analyzed: April 30, 2026 at 01:14 (6h 43m after Collected)
Central News Agency
(Central News Agency reporters Huang Hsu-sheng, Wang Hung-kuo, New Taipei, 29th) Gufang Organic Tea Garden received the "2025 Excellent Taiwan Old Shop – Elite Old Shop" award from the Ministry of Economic Affairs Small and Medium Enterprise Administration. New Taipei Mayor Hou Yu-ih presented a congratulatory plaque today. The city government stated that only six companies nationwide received the award, with Gufang being the only one from New Taipei, demonstrating the profound heritage and brand strength of local industries.
New Taipei City's Economic Development Department pointed out that Gufang Organic Tea Garden was established over 157 years ago and has been passed down through seven generations, consistently promoting organic tea to protect the natural ecosystem and implement sustainable management principles. Owner Li Chang-chun and his wife Hong Chia-yu combine tradition with innovation, developing traditional-flavored Bi Luo Chun green tea puffed rice snacks, which were also selected as a "2024 New Taipei Select Specialty Product."
Director Sheng Hsiao-jung of the New Taipei City Economic Development Department stated that the Ministry of Economic Affairs Small and Medium Enterprise Administration promotes the selection of "Excellent Old Shops" and "Elite Old Shops" to encourage businesses operating for over 60 years to perpetuate their core values and corporate culture. In 2025, only six companies nationwide received the highest honor, "Elite Old Shop," with Gufang being the only one selected from New Taipei.
Sheng Hsiao-jung today accompanied Li Chang-chun, Hong Chia-yu, and family members to receive the "New Taipei Centennial Old Shop" plaque from Hou Yu-ih. Hou Yu-ih affirmed Gufang's long-standing dedication to tea-making craftsmanship and continuous innovation, demonstrating the generational heritage and artisan spirit of New Taipei's tea industry.
The Economic Development Department added that during the visit of a Japanese Miyazaki Prefecture Taiwan exchange delegation to the city government to discuss the timber industry, the city government also presented a Gufang tea gift box, hoping to promote New Taipei's fine tea to the Japanese market. Miyazaki Prefecture is an important forestry area in Japan, and both sides also invited timber business associations to participate in the exchange to deepen cooperation opportunities. (Editor: Chang Ya-ching) 1150429
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(Central News Agency reporters Huang Hsu-sheng, Wang Hung-kuo, New Taipei, 29th) Gufang Organic Tea Garden received the "2025 Excellent Taiwan Old Shop – Elite Old Shop" award from the Ministry of Economic Affairs Small and Medium Enterprise Administration. New Taipei Mayor Hou Yu-ih presented a congratulatory plaque today. The city government stated that only six companies nationwide received the award, with Gufang being the only one from New Taipei, demonstrating the profound heritage and brand strength of local industries.
New Taipei City's Economic Development Department pointed out that Gufang Organic Tea Garden was established over 157 years ago and has been passed down through seven generations, consistently promoting organic tea to protect the natural ecosystem and implement sustainable management principles. Owner Li Chang-chun and his wife Hong Chia-yu combine tradition with innovation, developing traditional-flavored Bi Luo Chun green tea puffed rice snacks, which were also selected as a "2024 New Taipei Select Specialty Product."
Director Sheng Hsiao-jung of the New Taipei City Economic Development Department stated that the Ministry of Economic Affairs Small and Medium Enterprise Administration promotes the selection of "Excellent Old Shops" and "Elite Old Shops" to encourage businesses operating for over 60 years to perpetuate their core values and corporate culture. In 2025, only six companies nationwide received the highest honor, "Elite Old Shop," with Gufang being the only one selected from New Taipei.
Sheng Hsiao-jung today accompanied Li Chang-chun, Hong Chia-yu, and family members to receive the "New Taipei Centennial Old Shop" plaque from Hou Yu-ih. Hou Yu-ih affirmed Gufang's long-standing dedication to tea-making craftsmanship and continuous innovation, demonstrating the generational heritage and artisan spirit of New Taipei's tea industry.
The Economic Development Department added that during the visit of a Japanese Miyazaki Prefecture Taiwan exchange delegation to the city government to discuss the timber industry, the city government also presented a Gufang tea gift box, hoping to promote New Taipei's fine tea to the Japanese market. Miyazaki Prefecture is an important forestry area in Japan, and both sides also invited timber business associations to participate in the exchange to deepen cooperation opportunities. (Editor: Chang Ya-ching) 1150429
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