Taiwan Tourism Administration Hits Seoul with 'Taiwan Doesn't Close' Campaign

On April 27, 2026, the Tourism Administration of Taiwan held a 'Tourism B2B Promotion Event' at The Shilla Seoul in South Korea. The event aimed to target the upcoming summer travel peak in Korea, bringing together a delegation including representatives from local governments, travel agencies, airlines, and hotels.

The core theme was 'Taiwan doesn't close,' focusing on the island's 24-hour tourism resources such as night markets and safe environment. Statistics show that Korean visitors to Taiwan exceeded 1 million in 2025, and the first quarter of 2026 saw a 2.6% increase.

The event facilitated over 200 B2B business meetings. Key attendees emphasized Taiwan's advantage as the world's fourth-safest destination. Prior to this, a successful roadshow was held in Seongsu-dong, attracting over 2,000 locals.