MOS Burger Taiwan Celebrates 35 Years with 300 Stores, Plans to Launch Vending Machines
MOS Burger reaches a milestone of 100 million rice burgers sold in Taiwan and announces a strategic push toward automation with vending machines by late 2026.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 20:20
- 🔍 Collected: April 28, 2026 at 20:32 (11 min after Published)
- 🤖 AI Analyzed: April 28, 2026 at 21:27 (55 min after Collected)
MOS Burger is celebrating its 35th anniversary in Taiwan. Cumulative sales of its signature rice burgers have surpassed 100 million units, equivalent to the height of over 204 Taipei 101 buildings. Starting from its first store in Taipei, the chain now has nearly 300 locations across the island. The company stated that it will prioritize renovating stores older than 15 years and plans to introduce MOS vending machines by the end of 2026. Since its introduction to Taiwan by the TECO Group in 1991, MOS has been a leader in digital transformation. It launched the first MOS Order App in 2012, introduced MIT kiosks in 2016, and implemented 'table ordering' in 2020. Future plans include mobile POS for food trucks, smart pickup lockers, and the deployment of vending machines to reach more consumers. Operational efficiency through smart equipment is a key focus. The company is also expanding drive-thru stores and specialized theme stores like the Dome location to enhance customer experience.