Enjoy Warmth Lists, Shares Rise Nearly 20% in Early Trading, Activates 4 Engines for Revenue Growth
Enjoy Warmth (享溫馨) began trading on the stock market today at an offering price of NT$30 per share. In early trading, its stock price rose by 19% to NT$35.7, enjoying a honeymoon period. General Manager Li Chi-lin stated that after listing, the company will initiate a new mid-to-long-term revenue growth cycle with four major axes: expanding stores to central and northern Taiwan, venturing into the hospitality industry, diversifying catering expansion, and empowering through technology.
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- 📰 Published: April 28, 2026 at 11:37
- 🔍 Collected: April 28, 2026 at 12:01 (24 min after Published)
- 🤖 AI Analyzed: April 28, 2026 at 12:11 (10 min after Collected)
Central News Agency
(Central News Agency reporter Chiang Ming-an, Taipei, 28th) Enjoy Warmth (享溫馨) today began trading on the stock market with an offering price of NT$30 per share. Its shares rose by 19% to NT$35.7 in early trading, experiencing a honeymoon period. General Manager Li Chi-lin stated that after listing, the company will initiate a new mid-to-long-term revenue growth cycle with four major axes: expanding stores to central and northern Taiwan, venturing into the hospitality industry, diversifying catering expansion, and empowering through technology.
Focusing on the southern market, Enjoy Warmth pioneered a complex entertainment and dining ecosystem combining KTV with hot pot and teppanyaki, unique in Taiwan's KTV industry, achieving outstanding operating results.
Enjoy Warmth currently has 16 KTV locations across Taiwan, with its main operations concentrated in the southern market, and a standardized expansion model centered on "core areas with convenient transportation, large parking spaces, and complex scenarios."
Enjoy Warmth stated that its Chiayi store and Nanzi store are expected to open in the third quarter of 2026, and the Xiaogang store is planned to commence operations in the fourth quarter of 2027. The next step will be to target commercial districts with development potential in central and northern Taiwan, selecting locations based on consumption habits, population structure, and commercial district conditions, gradually extending its expansion footprint to the central and northern markets.
In terms of dining layout, Enjoy Warmth owns the largest wedding banquet hall venue in southern Taiwan, capable of accommodating approximately 200 tables. In recent years, it has simultaneously developed dining brands such as "Yu Hsiang Teppanyaki" and "Da Hsiang Wild Pot." This year, it also undertook a catering order for Evergreen Group's year-end banquet at the Kaohsiung Exhibition Center, serving over 700 tables, demonstrating its catering business's capacity to handle banquet and catering orders.
Li Chi-lin stated that the dining business is not just an ancillary service but an important support for improving venue utilization efficiency and accommodating non-singing demands. Through in-store dining supply, banquet hall reception, and diversified scenario management, it strengthens demand for weddings, gatherings, family entertainment, and business meetings, and through a multi-brand strategy, it diversifies the seasonal fluctuations of the traditional wedding banquet market.
In addition, Enjoy Warmth stated that it will venture into the hospitality market, with the new brand "Hotel Enjoy" expected to open near Zuoying High-Speed Rail Station in the fourth quarter of 2026, targeting business and tourist clientele.
Facing industry trends, Enjoy Warmth stated that it will continue to optimize its O2O omni-channel platform and membership management mechanism, including website function expansion, member tiering, point rewards, and consumer data analysis, to improve repurchase rates, member stickiness, and overall operating efficiency. (Editor: Lin Chia-hsin) 1150428
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(Central News Agency reporter Chiang Ming-an, Taipei, 28th) Enjoy Warmth (享溫馨) today began trading on the stock market with an offering price of NT$30 per share. Its shares rose by 19% to NT$35.7 in early trading, experiencing a honeymoon period. General Manager Li Chi-lin stated that after listing, the company will initiate a new mid-to-long-term revenue growth cycle with four major axes: expanding stores to central and northern Taiwan, venturing into the hospitality industry, diversifying catering expansion, and empowering through technology.
Focusing on the southern market, Enjoy Warmth pioneered a complex entertainment and dining ecosystem combining KTV with hot pot and teppanyaki, unique in Taiwan's KTV industry, achieving outstanding operating results.
Enjoy Warmth currently has 16 KTV locations across Taiwan, with its main operations concentrated in the southern market, and a standardized expansion model centered on "core areas with convenient transportation, large parking spaces, and complex scenarios."
Enjoy Warmth stated that its Chiayi store and Nanzi store are expected to open in the third quarter of 2026, and the Xiaogang store is planned to commence operations in the fourth quarter of 2027. The next step will be to target commercial districts with development potential in central and northern Taiwan, selecting locations based on consumption habits, population structure, and commercial district conditions, gradually extending its expansion footprint to the central and northern markets.
In terms of dining layout, Enjoy Warmth owns the largest wedding banquet hall venue in southern Taiwan, capable of accommodating approximately 200 tables. In recent years, it has simultaneously developed dining brands such as "Yu Hsiang Teppanyaki" and "Da Hsiang Wild Pot." This year, it also undertook a catering order for Evergreen Group's year-end banquet at the Kaohsiung Exhibition Center, serving over 700 tables, demonstrating its catering business's capacity to handle banquet and catering orders.
Li Chi-lin stated that the dining business is not just an ancillary service but an important support for improving venue utilization efficiency and accommodating non-singing demands. Through in-store dining supply, banquet hall reception, and diversified scenario management, it strengthens demand for weddings, gatherings, family entertainment, and business meetings, and through a multi-brand strategy, it diversifies the seasonal fluctuations of the traditional wedding banquet market.
In addition, Enjoy Warmth stated that it will venture into the hospitality market, with the new brand "Hotel Enjoy" expected to open near Zuoying High-Speed Rail Station in the fourth quarter of 2026, targeting business and tourist clientele.
Facing industry trends, Enjoy Warmth stated that it will continue to optimize its O2O omni-channel platform and membership management mechanism, including website function expansion, member tiering, point rewards, and consumer data analysis, to improve repurchase rates, member stickiness, and overall operating efficiency. (Editor: Lin Chia-hsin) 1150428
Choose to stand with facts. Your every sponsorship is the power to protect press freedom.
Download the Central News Agency "First-Hand News" APP to grasp the latest news in real-time.
The text, images, and videos on this website may not be reproduced, publicly broadcast, publicly transmitted, or used without authorization.