Penghu Sees First Winter Tourism Growth Driven by Consumption Vouchers

Penghu County Government reported today that its efforts to revitalize winter tourism have paid off. The '2025 Winter Penghu Consumption Voucher' campaign, launched last November, resulted in a visitor increase of over 6,700 people during the final two months of the year. Vice County Magistrate Lin Chieh-hsing noted that Penghu's tourism has traditionally suffered from distinct seasonal variations due to climate. To flip the script, the government integrated over 300 local businesses—including dining, accommodation, and transportation—with lucky draws, travel coupons, and cultural events like music concerts. While total annual visitor numbers for 2025 were slightly lower than the previous year (approx. 1.07 million vs 1.09 million), the growth in November and December marks a significant milestone in establishing a viable winter tourism market.