Lion Travel Forms Alliance with Star Tiger Travel Agency to Deepen Japanese Tourism Products
Lion Travel announced today its investment in a wholly-owned Japanese subsidiary, Uni Holding, and an alliance with local Japanese company Star Tiger Travel Agency to jointly establish a new operating company, UNITIGER. This move will enable Lion Travel to directly procure resources and develop products in Japan, optimizing its product supply chain. The goal is to strengthen its presence in the Japanese market and cater to travel demand from Taiwan.
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- 📰 Published: April 27, 2026 at 17:31
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Central News Agency (CNA) — Taipei, April 27 — Lion Travel announced today its investment in a wholly-owned Japanese subsidiary, Uni Holding, and an alliance with local Japanese company Star Tiger Travel Agency. The two companies plan to jointly establish a new operating company named UNITIGER. This strategic move will enable Lion Travel to directly procure resources and develop products in Japan, thereby optimizing its product supply chain.
Lion Travel announced today that following the steady growth of its domestic franchise channels, it is expanding its cooperation beyond borders to advance its overseas strategic layout, launching the "Great Leap Forward Japan Plan." This involves investing in the establishment of Uni Holding in Japan, which will serve as a core hub for entering the Japanese market, and forming an alliance with the local Japanese Star Tiger Travel Agency to jointly establish the new operating company, UNITIGER.
Lion Travel stated that its alliance with Star Tiger Travel Agency is based on the latter's deep local roots and aims to promote the concept of an "integrated travel platform." Star Tiger Travel Agency was founded in 2018 by a team that has resided in Japan for many years, and it has distinguished itself in the highly competitive Japanese tourism market with its customized itineraries.
Su Hung-yu, founder of Star Tiger Travel Agency, stated that the key to this collaboration lies in Lion Travel's strong distribution momentum in Taiwan and the high consensus between both parties on developing "innovative products," hoping to seamlessly connect Japan's forefront travel resources with the demands of the Taiwanese market.
Lion Travel pointed out that through the establishment of UNITIGER, it will be able to directly procure resources and develop products in Japan, enhancing operational flexibility. UNITIGER will focus on three major development visions: first, exclusive resource control, combining Star Tiger's local connections to offer private attractions and unique festival itineraries rarely seen in the market; second, ultimate customized services, catering to high-end business and independent travelers; and third, product differentiation, combining Lion Travel's brand influence with Star Tiger's innovative research and development to launch more competitive themed tours. (Editor: Chang Liang-chih) 1150427
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Lion Travel announced today that following the steady growth of its domestic franchise channels, it is expanding its cooperation beyond borders to advance its overseas strategic layout, launching the "Great Leap Forward Japan Plan." This involves investing in the establishment of Uni Holding in Japan, which will serve as a core hub for entering the Japanese market, and forming an alliance with the local Japanese Star Tiger Travel Agency to jointly establish the new operating company, UNITIGER.
Lion Travel stated that its alliance with Star Tiger Travel Agency is based on the latter's deep local roots and aims to promote the concept of an "integrated travel platform." Star Tiger Travel Agency was founded in 2018 by a team that has resided in Japan for many years, and it has distinguished itself in the highly competitive Japanese tourism market with its customized itineraries.
Su Hung-yu, founder of Star Tiger Travel Agency, stated that the key to this collaboration lies in Lion Travel's strong distribution momentum in Taiwan and the high consensus between both parties on developing "innovative products," hoping to seamlessly connect Japan's forefront travel resources with the demands of the Taiwanese market.
Lion Travel pointed out that through the establishment of UNITIGER, it will be able to directly procure resources and develop products in Japan, enhancing operational flexibility. UNITIGER will focus on three major development visions: first, exclusive resource control, combining Star Tiger's local connections to offer private attractions and unique festival itineraries rarely seen in the market; second, ultimate customized services, catering to high-end business and independent travelers; and third, product differentiation, combining Lion Travel's brand influence with Star Tiger's innovative research and development to launch more competitive themed tours. (Editor: Chang Liang-chih) 1150427
Choose to stand with facts. Every sponsorship you provide is a force to protect press freedom.
Download the CNA 'First-hand News' APP to stay updated with the latest news.
Text, images, and audio/video content on this website may not be reproduced, publicly broadcasted, or publicly transmitted and utilized without authorization.