Pop Mart Expands into Home Appliances: First Labubu Refrigerator to Launch at the End of April
Chinese art toy giant Pop Mart is entering the home appliance market with the release of its first product, the 'THE MONSTERS Lifestyle Series Refrigerator' (Labubu Refrigerator), on April 30. This move signifies a strategic shift from toy manufacturing to a lifestyle brand, targeting the premium youth market.
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- 📰 Published: April 26, 2026 at 12:40
- 🔍 Collected: April 26, 2026 at 13:01 (21 min after Published)
- 🤖 AI Analyzed: April 26, 2026 at 16:38 (3h 36m after Collected)
(CNA Beijing, 26th) Chinese art toy retailer Pop Mart is expanding into the home appliance sector, with plans to release its first appliance product, the THE MONSTERS Lifestyle Series Refrigerator (also known as the Labubu Refrigerator), on April 30. Industry analysts believe that amidst intensifying competition in the art toy market, venturing into home appliances allows the brand to undergo a strategic transformation.
According to reports from media outlets like KuaiKeji, the Labubu Refrigerator will be released in two versions: the 'Home' edition and the 'House of the Monsters' edition. Both versions are limited to 999 units worldwide, priced at 5,999 RMB (approximately 27,000 TWD), with each unit featuring a unique limited-edition number.
Pop Mart Chairman and CEO Wang Ning stated back in March this year that the company would launch IP-centric derivative small appliances in April, which will be available simultaneously on e-commerce platforms such as JD.com.
Industry analysis previously cited by KuaiKeji suggests that in the context of intensified competition and pressure on growth in single categories within the art toy market, Pop Mart's expansion into home appliances through IP crossovers is a crucial step in its transition from an art toy manufacturer to a lifestyle brand.
Furthermore, by relying on IP influence and its fan base, the new products are expected to quickly capture the market, further increasing the brand's average transaction value and user loyalty.
Reports indicate that the OEM (Original Equipment Manufacturer) for Pop Mart's IP-derived small appliances is Guangdong Xinbao Electrical Appliances (Donlim), a leading domestic small appliance company in China. The two parties are primarily collaborating under the OEM model, covering products such as electric kettles, coffee machines, electric toothbrushes, and hair dryers, which have now entered the mass stocking phase. The target market is planned for domestic release first, followed by overseas markets.
According to reports from media outlets like KuaiKeji, the Labubu Refrigerator will be released in two versions: the 'Home' edition and the 'House of the Monsters' edition. Both versions are limited to 999 units worldwide, priced at 5,999 RMB (approximately 27,000 TWD), with each unit featuring a unique limited-edition number.
Pop Mart Chairman and CEO Wang Ning stated back in March this year that the company would launch IP-centric derivative small appliances in April, which will be available simultaneously on e-commerce platforms such as JD.com.
Industry analysis previously cited by KuaiKeji suggests that in the context of intensified competition and pressure on growth in single categories within the art toy market, Pop Mart's expansion into home appliances through IP crossovers is a crucial step in its transition from an art toy manufacturer to a lifestyle brand.
Furthermore, by relying on IP influence and its fan base, the new products are expected to quickly capture the market, further increasing the brand's average transaction value and user loyalty.
Reports indicate that the OEM (Original Equipment Manufacturer) for Pop Mart's IP-derived small appliances is Guangdong Xinbao Electrical Appliances (Donlim), a leading domestic small appliance company in China. The two parties are primarily collaborating under the OEM model, covering products such as electric kettles, coffee machines, electric toothbrushes, and hair dryers, which have now entered the mass stocking phase. The target market is planned for domestic release first, followed by overseas markets.