Kaohsiung Launches New International Tourism Ad Campaign in Japan, Korea, Vietnam, Malaysia
The Kaohsiung City Tourism Bureau has launched a new tourism brand, 'KEEP VIBRANT KAOHSIUNG,' and is running city tourism image advertisements in four countries: Japan, South Korea, Vietnam, and Malaysia. The aim is to enhance Kaohsiung's international tourism visibility and appeal, expecting over 28 million impressions annually.
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- 📰 Published: April 26, 2026 at 17:47
- 🔍 Collected: April 26, 2026 at 18:01 (14 min after Published)
- 🤖 AI Analyzed: April 26, 2026 at 18:17 (16 min after Collected)
Central News Agency (Reporter Tsai Meng-yu, Kaohsiung, 26th) The Kaohsiung City Tourism Bureau has launched a new tourism brand, 'KEEP VIBRANT KAOHSIUNG,' and produced city tourism promotional advertisements, broadcast in four countries: Japan, South Korea, Vietnam, and Malaysia, hoping to enhance Kaohsiung's international tourism visibility and attractiveness.
The Tourism Bureau stated in a press release today that the new Kaohsiung tourism brand, with 'KEEP VIBRANT KAOHSIUNG' as its core concept and visual design, has created international advertisements. These are being promoted through outdoor media and other channels in transportation hubs and popular attractions in Osaka, Japan; Busan, South Korea; Ho Chi Minh City, Vietnam; and Kuala Lumpur, Malaysia.
The Tourism Bureau explained that the international advertisements combine Kaohsiung's local characteristics with the perspective of international travelers. Through visual storytelling and a strategic layout of tourism marketing and advertisement exposure, they aim to convey the profound cultural heritage, rich natural ecology of mountains, seas, rivers, and ports, and the distinct image of a modern port city with trendy styles, inviting global travelers to visit Kaohsiung.
The Tourism Bureau further explained that the international advertisements were first launched in South Korea earlier this year. In Japan, they have been continuously broadcast from mid-February to mid-March. In Vietnam, they were aired in March at popular tourist spots like the Cafe Apartment in Ho Chi Minh City. In Malaysia, they will be broadcast in April at popular shopping centers and large highway billboards in Kuala Lumpur.
The Tourism Bureau pointed out that through integrated投放 (placement) of outdoor media and digital advertisements at key transportation nodes in Northeast and Southeast Asian countries, Kaohsiung's tourism brand visibility and penetration are gradually expanding. The total reach of advertisements in the entire Northeast and Southeast Asian markets is estimated to exceed 28 million person-times annually, which is expected to bring international tourism momentum to Kaohsiung.
In addition, global comprehensive travel brand Expedia announced that in its ranking of 'hidden gems with high cost-performance' among overseas travel destinations for Japan's Golden Week in 2026, Kaohsiung ranked 1st in Taiwan and 4th globally. (Editor: Wu Su-jou) 1150426
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The Tourism Bureau stated in a press release today that the new Kaohsiung tourism brand, with 'KEEP VIBRANT KAOHSIUNG' as its core concept and visual design, has created international advertisements. These are being promoted through outdoor media and other channels in transportation hubs and popular attractions in Osaka, Japan; Busan, South Korea; Ho Chi Minh City, Vietnam; and Kuala Lumpur, Malaysia.
The Tourism Bureau explained that the international advertisements combine Kaohsiung's local characteristics with the perspective of international travelers. Through visual storytelling and a strategic layout of tourism marketing and advertisement exposure, they aim to convey the profound cultural heritage, rich natural ecology of mountains, seas, rivers, and ports, and the distinct image of a modern port city with trendy styles, inviting global travelers to visit Kaohsiung.
The Tourism Bureau further explained that the international advertisements were first launched in South Korea earlier this year. In Japan, they have been continuously broadcast from mid-February to mid-March. In Vietnam, they were aired in March at popular tourist spots like the Cafe Apartment in Ho Chi Minh City. In Malaysia, they will be broadcast in April at popular shopping centers and large highway billboards in Kuala Lumpur.
The Tourism Bureau pointed out that through integrated投放 (placement) of outdoor media and digital advertisements at key transportation nodes in Northeast and Southeast Asian countries, Kaohsiung's tourism brand visibility and penetration are gradually expanding. The total reach of advertisements in the entire Northeast and Southeast Asian markets is estimated to exceed 28 million person-times annually, which is expected to bring international tourism momentum to Kaohsiung.
In addition, global comprehensive travel brand Expedia announced that in its ranking of 'hidden gems with high cost-performance' among overseas travel destinations for Japan's Golden Week in 2026, Kaohsiung ranked 1st in Taiwan and 4th globally. (Editor: Wu Su-jou) 1150426
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