China's Large Concert Attendance Grew 31% in 2025; Box Office Up 14%

Central News Agency (Taipei, April 26) — Amidst weak economic performance in China, statistics from industry organizations show that attendance at large concerts in China reached nearly 38 million in 2025, a 30.8% increase year-on-year. The total box office revenue was 29.558 billion RMB (approx. 136.1 billion TWD), a 13.7% increase. Notably, the growth in attendance significantly outpaced the growth in revenue.

According to the '2025 Live Music Performance Market Analysis Report' published by the China Performance Industry Association and professional websites, Tier-2 cities have become the core region for large concerts, accounting for over 60% of both sessions and revenue. The Yangtze River Delta region led the market, contributing nearly one-third of the annual national box office revenue.

Regarding the audience structure, females remained the mainstay of the concert audience in 2025, accounting for 70% of the total. The age structure is also expanding; while those aged 18 to 34 still represent 71.8%, the proportion of audience members aged 35 and above has surpassed 20%, reaching 22.6%.

The report noted that large 'music festivals' were further concentrated during the Labor Day and National Day long holidays, promoting the 'holiday economy.' Nearly 70% of concert-goers traveled across cities to attend events, which in turn boosted tourism income in the host locations.