Taiwan Mobile Starts Mac Sales to Build Full Apple Ecosystem
Taiwan Mobile (TWM) becomes the first telecom carrier in Taiwan to sell MacBook, offering products like MacBook Air with M5 chips.
📋 Article Processing Timeline
- 📰 Published: April 24, 2026 at 16:28
- 🔍 Collected: April 24, 2026 at 17:02 (33 min after Published)
- 🤖 AI Analyzed: April 24, 2026 at 18:21 (1h 19m after Collected)
(CNA Reporter Chiang Ming-yan, Taipei, 24th) Taiwan Mobile officially started selling Apple Macs today. Lin Tung-min, Chief Business Officer of the Personal User Business, stated that Taiwan Mobile is the first in Taiwan and one of the few telecom carriers globally to sell MacBooks. This move targets potential customers who haven't used Macs before and aims to expand the Apple ecosystem user base through telecom channels, bringing 'perceivable' growth.
Taiwan Mobile had previously announced it would be the first telecom provider in Taiwan to sell Apple Macs. Today, it held a launch event featuring the MacBook Air and Pro with M5 chips, and the Mac mini, creating a comprehensive Apple ecosystem.
Lin stated that through today's showcase, Taiwan Mobile proved its stores are no longer just retail points but 'integrated application service providers.' The company has integrated 14 value-added services, including Apple One, video content, and cloud gaming. For instance, designated plans include one year of free GeForce NOW membership.
In an interview, Lin noted that Taiwan Mobile mobilized about 2,500 employees and upgraded its customer service, AI knowledge base, and repair centers for the Mac launch. The investment scale is second only to iPhone projects. He expects Mac sales to boost revenue. While the initial scale might not match the iPhone, it is a long-term, high-growth business.
Regarding availability, he predicted the first batch would sell out quickly and pledged to actively restock. Furthermore, to meet high data demands, Taiwan Mobile announced that the NT$1,599 5G plan now includes unlimited hot-spot sharing for all users, not just Mac project subscribers.
Taiwan Mobile had previously announced it would be the first telecom provider in Taiwan to sell Apple Macs. Today, it held a launch event featuring the MacBook Air and Pro with M5 chips, and the Mac mini, creating a comprehensive Apple ecosystem.
Lin stated that through today's showcase, Taiwan Mobile proved its stores are no longer just retail points but 'integrated application service providers.' The company has integrated 14 value-added services, including Apple One, video content, and cloud gaming. For instance, designated plans include one year of free GeForce NOW membership.
In an interview, Lin noted that Taiwan Mobile mobilized about 2,500 employees and upgraded its customer service, AI knowledge base, and repair centers for the Mac launch. The investment scale is second only to iPhone projects. He expects Mac sales to boost revenue. While the initial scale might not match the iPhone, it is a long-term, high-growth business.
Regarding availability, he predicted the first batch would sell out quickly and pledged to actively restock. Furthermore, to meet high data demands, Taiwan Mobile announced that the NT$1,599 5G plan now includes unlimited hot-spot sharing for all users, not just Mac project subscribers.