Taichung International Travel Fair Opens with 340 Booths, Estimated to Draw 300,000 Visitors and Generate NTD 1 Billion in Revenue
The 2026 ATTA Taichung International Travel Fair commences today at the Taichung International Convention and Exhibition Center. With 340 booths, it's expected to attract 300,000 visitors and generate up to NTD 1 billion in revenue, signaling a robust recovery for the tourism industry.
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- 📰 Published: April 24, 2026 at 17:16
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Central News Agency (Reporter Hao Hsueh-ching, Taichung, 24th) - The 2026 ATTA Taichung International Travel Fair opens today at the Taichung International Convention and Exhibition Center. The organizer stated that this is the first time it's being held at the Convention and Exhibition Center, bringing together 340 booths, and is expected to attract 300,000 visitors, with revenue estimated to reach NTD 1 billion.
The Taichung International Travel Fair is moving to the Taichung International Convention and Exhibition Center for the first time, taking place from April 24th to 27th. Feng Kuo-feng, chairman of the Taichung City Travel Commercial Association, the organizer, explained that airlines such as China Airlines, Mandarin Airlines, Starlux, and major travel brands are gathered here, demonstrating their emphasis and support for the central Taiwan market. This year, approximately 340 booths are assembled, expected to attract 300,000 visitors, with revenue projected to reach NTD 1 billion.
Legislative Yuan Vice President Chiang Chi-chen, who attended today's opening ceremony, stated that it is most convenient for the seven counties and cities in central Taiwan to enter via Taichung. Therefore, the goal of promoting "in-and-out from central Taiwan" is to allow the seven counties and cities to share tourism and sightseeing resources, and also to alleviate pressure on Taoyuan and Taipei, serving a decompression function.
Chiang Chi-chen pointed out that holding this year's travel fair at the Convention and Exhibition Center is believed to be more successful and generate better revenue than last year. Moreover, the Convention and Exhibition Center has been fully booked recently, with a packed schedule throughout the year. Not only in terms of business and industry, but also tourism, travel, catering, consumption, and the seven central Taiwan counties and cities can all be integrated through the Convention and Exhibition Center, leading Taichung into an era of booming exhibition economy, driving transportation, tourism, and catering.
The Tri-Mountain National Scenic Area Administration of the Tourism Administration, Ministry of Transportation and Communications, is participating in the exhibition with the theme of "Fun Tours in Tri-Mountain," packaging four major themes—mountain scenery, tea travel, hot springs, and agricultural tourism—into the venue. They have planned several highlights, including quick Q&A sessions, NTD 1 auctions, and itinerary recommendations, and combined with the concept of low-carbon travel, encouraging people to explore central Taiwan in a sustainable way.
Several star-rated hotels in Taichung City, such as Evergreen Laurel Hotel Taichung, Splendor Hotel Taichung, Windsor Hotel Taichung, The Lin Hotel Taichung, and Starway Hotel, are offering dining vouchers and accommodation vouchers at the travel fair. Well-known travel agencies like Lion Travel, Cola Tour, Wu Fu Travel, Star Travel, Travel by Sky, and Hua Fu Travel are also launching valuable domestic and international travel packages, inviting the public to visit and experience. (Edited by Chen Jen-hua) 1150424
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The Taichung International Travel Fair is moving to the Taichung International Convention and Exhibition Center for the first time, taking place from April 24th to 27th. Feng Kuo-feng, chairman of the Taichung City Travel Commercial Association, the organizer, explained that airlines such as China Airlines, Mandarin Airlines, Starlux, and major travel brands are gathered here, demonstrating their emphasis and support for the central Taiwan market. This year, approximately 340 booths are assembled, expected to attract 300,000 visitors, with revenue projected to reach NTD 1 billion.
Legislative Yuan Vice President Chiang Chi-chen, who attended today's opening ceremony, stated that it is most convenient for the seven counties and cities in central Taiwan to enter via Taichung. Therefore, the goal of promoting "in-and-out from central Taiwan" is to allow the seven counties and cities to share tourism and sightseeing resources, and also to alleviate pressure on Taoyuan and Taipei, serving a decompression function.
Chiang Chi-chen pointed out that holding this year's travel fair at the Convention and Exhibition Center is believed to be more successful and generate better revenue than last year. Moreover, the Convention and Exhibition Center has been fully booked recently, with a packed schedule throughout the year. Not only in terms of business and industry, but also tourism, travel, catering, consumption, and the seven central Taiwan counties and cities can all be integrated through the Convention and Exhibition Center, leading Taichung into an era of booming exhibition economy, driving transportation, tourism, and catering.
The Tri-Mountain National Scenic Area Administration of the Tourism Administration, Ministry of Transportation and Communications, is participating in the exhibition with the theme of "Fun Tours in Tri-Mountain," packaging four major themes—mountain scenery, tea travel, hot springs, and agricultural tourism—into the venue. They have planned several highlights, including quick Q&A sessions, NTD 1 auctions, and itinerary recommendations, and combined with the concept of low-carbon travel, encouraging people to explore central Taiwan in a sustainable way.
Several star-rated hotels in Taichung City, such as Evergreen Laurel Hotel Taichung, Splendor Hotel Taichung, Windsor Hotel Taichung, The Lin Hotel Taichung, and Starway Hotel, are offering dining vouchers and accommodation vouchers at the travel fair. Well-known travel agencies like Lion Travel, Cola Tour, Wu Fu Travel, Star Travel, Travel by Sky, and Hua Fu Travel are also launching valuable domestic and international travel packages, inviting the public to visit and experience. (Edited by Chen Jen-hua) 1150424
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Text, images, and videos on this website may not be reproduced, publicly broadcast, or publicly transmitted and used without authorization.