Hotai Motor Maintains Taiwan Car Market Forecast at 440,000 Units Despite Middle East Tensions
Hotai Motor's GM Su Chun-hsing reaffirms the 440,000-unit sales target for Taiwan's auto market, citing strong economic growth driven by AI and semiconductors.
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- 📰 Published: April 24, 2026 at 16:43
- 🔍 Collected: April 24, 2026 at 17:02 (19 min after Published)
- 🤖 AI Analyzed: April 24, 2026 at 18:21 (1h 19m after Collected)
(CNA Reporter Chung Jung-feng, Taipei, 24th) Hotai Motor General Manager Su Chun-hsing stated this afternoon that his outlook for Taiwan's auto market remains unchanged, maintaining an estimate of up to 440,000 new car registrations for the year. The market remains stable in the second quarter, though Middle East war developments still need observation. Factors such as tariffs, international oil prices, and Middle East geopolitical conflicts have had 'okay' impact on Hotai so far, and the April sales target is expected to be met.
The Hotai Group's Pure Green Foundation announced a partnership with the Toyota Mobility Foundation (TMF) this afternoon. Through the 'Mobility for All' project, the two parties will integrate international innovation resources with local philanthropic experience, focusing on mobility convenience for Taiwan's elderly and traffic safety education for children.
The cooperation agreement was signed by TMF Vice Chairman Susumu Matsuda and Hotai Motor Chairman Huang Nan-kuang. Huang stated that the partnership brings Taiwan's mobility philanthropy to a new stage, representing not just a combination of resources but a shared philosophy.
Speaking to the media before the meeting, Su Chun-hsing noted that the 440,000-unit forecast is supported by Taiwan's continuous economic growth, fueled by strong demand for semiconductors and AI applications, which has driven exports and demand recovery.
Su added that Hotai's new car launch schedule remains unchanged, and hybrid vehicle sales continue to be steady. According to statistics, new car registrations in Taiwan totaled 414,436 units in 2025.
Regarding US-made vehicles, Su said they are waiting for policy finalization. Hotai previously mentioned evaluating the introduction of US-made large SUVs and pickups.
Hotai Group explained that it responds to Toyota's 'Producing Happiness for All' philosophy. Its 'Mobility Philanthropy' project has completed over 53,000 trips, and it has donated 140,000 sets of traffic safety equipment for school volunteers. TMF was founded by Toyota Chairman Akio Toyoda in August 2014, while the Pure Green Foundation was established in November 1974.
The Hotai Group's Pure Green Foundation announced a partnership with the Toyota Mobility Foundation (TMF) this afternoon. Through the 'Mobility for All' project, the two parties will integrate international innovation resources with local philanthropic experience, focusing on mobility convenience for Taiwan's elderly and traffic safety education for children.
The cooperation agreement was signed by TMF Vice Chairman Susumu Matsuda and Hotai Motor Chairman Huang Nan-kuang. Huang stated that the partnership brings Taiwan's mobility philanthropy to a new stage, representing not just a combination of resources but a shared philosophy.
Speaking to the media before the meeting, Su Chun-hsing noted that the 440,000-unit forecast is supported by Taiwan's continuous economic growth, fueled by strong demand for semiconductors and AI applications, which has driven exports and demand recovery.
Su added that Hotai's new car launch schedule remains unchanged, and hybrid vehicle sales continue to be steady. According to statistics, new car registrations in Taiwan totaled 414,436 units in 2025.
Regarding US-made vehicles, Su said they are waiting for policy finalization. Hotai previously mentioned evaluating the introduction of US-made large SUVs and pickups.
Hotai Group explained that it responds to Toyota's 'Producing Happiness for All' philosophy. Its 'Mobility Philanthropy' project has completed over 53,000 trips, and it has donated 140,000 sets of traffic safety equipment for school volunteers. TMF was founded by Toyota Chairman Akio Toyoda in August 2014, while the Pure Green Foundation was established in November 1974.