Kaohsiung Department Stores Launch Promotions to Capture Mother's Day Market
Department stores and shopping malls in Kaohsiung are rolling out various promotions and experiential events ahead of Mother's Day to attract consumers.
📋 Article Processing Timeline
- 📰 Published: April 23, 2026 at 20:32
- 🔍 Collected: April 23, 2026 at 21:02 (30 min after Published)
- 🤖 AI Analyzed: April 23, 2026 at 21:08 (6 min after Collected)
Central News Agency
(CNA Reporter Lin Chiao-lien, Kaohsiung, 23rd) With Mother's Day approaching, department stores and shopping malls in Kaohsiung are kicking off their promotional schedules and themed events. Ranging from cashback rewards and new store openings to experiential itineraries, they are vying for a share of the holiday market. Additionally, lingerie brands are launching new products and Mother's Day promotional sets to attract buyers.
Kaohsiung's Talee Department Store, Dream Mall, and SKM Park Outlets Kaohsiung Caoya are combining shopping with leisure experiences to drive a pre-holiday consumption boom. This year, Talee's Mother's Day promotions focus on the "Mom & Me" series, blending parent-child interaction with lifestyle experiences, and introducing a new Daiso store featuring affordable lifestyle goods.
Dream Mall has launched its "Love mom" promotion running until May 10, highlighting high-reward offers. Representatives stated that spending over NT$3,000 at designated counters during the event can yield up to NT$400 in rewards. When combined with mobile payments and co-branded credit cards, total rewards can reach up to 24%, encouraging consumers to centralize their Mother's Day gift shopping.
SKM Park Outlets Kaohsiung Caoya is targeting gift-giving and dining needs by gathering brands within the mall to offer discounts on apparel, bags, and accessories, encouraging people to spend their holidays with their families. Representatives pointed out that the Mother's Day consumption trend has shifted from simple shopping to "experiential consumption," with the public valuing companionship and emotional connections more.
There are also related planning activities for women's products. Today, lingerie brand EASY SHOP invited cheerleader Tuan Jin to serve as a one-day store manager, launching new products and Mother's Day promotional sets. Combined with fan interaction activities, they are attracting a younger demographic.
Carrefour is welcoming Mother's Day with a "Pamper Mom" promotional period, featuring a hundred selected gifts, covering beauty and skincare, nutritional supplements, kitchen appliances, and wine. They are also offering buy-one-get-one-free and second-item discounts.
Cakes are also popular Mother's Day items. Carrefour reported that their "Fruit Hill" cake is the popularity champion, selling nearly 800 units the week before Mother's Day last year; to accommodate smaller families, the specifications have been adjusted to 6 inches across the board this year. LA ONE Bakery has launched two "floral infused" limited-edition cakes for Mother's Day this year, incorporating organic roses from Shanlin, Kaohsiung, and ten-scent jasmine tea from Huatan, Changhua. (Editor: Chang Ya-ching) 1150423
(CNA Reporter Lin Chiao-lien, Kaohsiung, 23rd) With Mother's Day approaching, department stores and shopping malls in Kaohsiung are kicking off their promotional schedules and themed events. Ranging from cashback rewards and new store openings to experiential itineraries, they are vying for a share of the holiday market. Additionally, lingerie brands are launching new products and Mother's Day promotional sets to attract buyers.
Kaohsiung's Talee Department Store, Dream Mall, and SKM Park Outlets Kaohsiung Caoya are combining shopping with leisure experiences to drive a pre-holiday consumption boom. This year, Talee's Mother's Day promotions focus on the "Mom & Me" series, blending parent-child interaction with lifestyle experiences, and introducing a new Daiso store featuring affordable lifestyle goods.
Dream Mall has launched its "Love mom" promotion running until May 10, highlighting high-reward offers. Representatives stated that spending over NT$3,000 at designated counters during the event can yield up to NT$400 in rewards. When combined with mobile payments and co-branded credit cards, total rewards can reach up to 24%, encouraging consumers to centralize their Mother's Day gift shopping.
SKM Park Outlets Kaohsiung Caoya is targeting gift-giving and dining needs by gathering brands within the mall to offer discounts on apparel, bags, and accessories, encouraging people to spend their holidays with their families. Representatives pointed out that the Mother's Day consumption trend has shifted from simple shopping to "experiential consumption," with the public valuing companionship and emotional connections more.
There are also related planning activities for women's products. Today, lingerie brand EASY SHOP invited cheerleader Tuan Jin to serve as a one-day store manager, launching new products and Mother's Day promotional sets. Combined with fan interaction activities, they are attracting a younger demographic.
Carrefour is welcoming Mother's Day with a "Pamper Mom" promotional period, featuring a hundred selected gifts, covering beauty and skincare, nutritional supplements, kitchen appliances, and wine. They are also offering buy-one-get-one-free and second-item discounts.
Cakes are also popular Mother's Day items. Carrefour reported that their "Fruit Hill" cake is the popularity champion, selling nearly 800 units the week before Mother's Day last year; to accommodate smaller families, the specifications have been adjusted to 6 inches across the board this year. LA ONE Bakery has launched two "floral infused" limited-edition cakes for Mother's Day this year, incorporating organic roses from Shanlin, Kaohsiung, and ten-scent jasmine tea from Huatan, Changhua. (Editor: Chang Ya-ching) 1150423