Mother's Day Approaching: Changhua Tianwei Farmers' Association Offers Carnation Pre-order Discounts
The Tianwei Township Farmers' Association in Changhua is promoting a Mother's Day carnation pre-order campaign, offering a discounted price of NT$20 per stem. As Taiwan's largest production area, they are encouraging early purchases with cold-chain delivery to ensure freshness and stabilize farmers' incomes.
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- 📰 Published: April 22, 2026 at 14:50
- 🔍 Collected: April 22, 2026 at 15:02 (11 min after Published)
- 🤖 AI Analyzed: April 23, 2026 at 16:47 (25h 45m after Collected)
(CNA Reporter Cheng Wei-chen, Changhua 22nd) With Mother's Day approaching, the Tianwei Township Farmers' Association in Changhua County held the "Discover Tianwei, Full of Heart" carnation marketing press conference today. They launched pre-order discounts and diverse choices, encouraging consumers to purchase early to boost sales and stabilize farmers' incomes.
The Tianwei Township Farmers' Association pointed out that the carnation planting area in Tianwei is about 25 hectares, making it the largest production area in Taiwan, accounting for nearly 90%. There are more than 60 cultivated varieties, divided into two main categories: large single-flower types (commonly known as Da-Kang) and multi-flower types with smaller but more flowers (commonly known as Zhong-Kang). Red, pink, and cherry red are the mainstream colors in the market. Currently, Zhong-Kang is the primary variety circulating in the wholesale flower market.
The Farmers' Association stated that in conjunction with the Mother's Day season, to encourage consumers to buy carnations early, they have launched a pre-order plan. The original price is NT$30 per stem, but the pre-order price is NT$20 per stem. Through low-temperature refrigerated delivery, the freshness of the flowers is ensured and the viewing period is extended. At the same time, diverse products such as bouquets and flower baskets are provided to meet different consumer needs.
Wu Cheng-hsien, the general manager of the Tianwei Township Farmers' Association, told media in a joint interview that heavy rains in July last year damaged the mother plants, affecting this year's output. However, the current auction price remains similar to previous years, at about NT$8 per stem and NT$80 per bunch. As Mother's Day approaches, demand will increase, and prices are expected to gradually rise.
In addition, Wu Cheng-hsien mentioned that the Farmers' Association has promoted the concept of "life aesthetics" in recent years, encouraging consumers to use more domestic flowers and integrate carnations into daily home gardening. Facing the challenges of climate change, relevant units are also continuously developing new heat and drought-resistant varieties to enhance the competitiveness of the floral industry. (Editor: Lee Shu-hua) 1150422
The Tianwei Township Farmers' Association pointed out that the carnation planting area in Tianwei is about 25 hectares, making it the largest production area in Taiwan, accounting for nearly 90%. There are more than 60 cultivated varieties, divided into two main categories: large single-flower types (commonly known as Da-Kang) and multi-flower types with smaller but more flowers (commonly known as Zhong-Kang). Red, pink, and cherry red are the mainstream colors in the market. Currently, Zhong-Kang is the primary variety circulating in the wholesale flower market.
The Farmers' Association stated that in conjunction with the Mother's Day season, to encourage consumers to buy carnations early, they have launched a pre-order plan. The original price is NT$30 per stem, but the pre-order price is NT$20 per stem. Through low-temperature refrigerated delivery, the freshness of the flowers is ensured and the viewing period is extended. At the same time, diverse products such as bouquets and flower baskets are provided to meet different consumer needs.
Wu Cheng-hsien, the general manager of the Tianwei Township Farmers' Association, told media in a joint interview that heavy rains in July last year damaged the mother plants, affecting this year's output. However, the current auction price remains similar to previous years, at about NT$8 per stem and NT$80 per bunch. As Mother's Day approaches, demand will increase, and prices are expected to gradually rise.
In addition, Wu Cheng-hsien mentioned that the Farmers' Association has promoted the concept of "life aesthetics" in recent years, encouraging consumers to use more domestic flowers and integrate carnations into daily home gardening. Facing the challenges of climate change, relevant units are also continuously developing new heat and drought-resistant varieties to enhance the competitiveness of the floral industry. (Editor: Lee Shu-hua) 1150422