Matsu Yellow Croaker Bus Supports Baishatun Mazu Pilgrimage, Social Media Generates 760,000 Views

The Lienchiang County Government's Yellow Croaker Bus participated in the Baishatun Mazu pilgrimage as a 'pilgrim support vehicle,' successfully attracting over 760,000 social media views and more than 4,000 participants in an online lottery. This initiative boosted interest in Matsu tourism and Mazu faith culture, also promoting the upcoming 'Mazu Ascension Festival' in November.
キャンペーンNQ 0/100出典:PR Times

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  • 📰 Published: April 21, 2026 at 20:46
  • 🔍 Collected: April 21, 2026 at 21:02 (15 min after Published)
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Central News Agency

(Central News Agency reporter Pan Hsin-tung, Lienchiang County, 21st) The Lienchiang County Government's Yellow Croaker Bus made its first cross-sea journey to Taiwan on the 8th, joining the Baishatun Mazu pilgrimage as a 'pilgrim support vehicle' and successfully completing its mission. According to county government statistics, related social media posts garnered over 760,000 views, and more than 4,000 people participated in the online lottery event.

The Lienchiang County Government's Department of Transportation and Tourism announced today in a press release that with the return of Baishatun Mazu, the Yellow Croaker Bus also successfully completed its 'pilgrim support vehicle' mission. By announcing its stopping points daily on social media, it provided a place for devotees to rest, distributed commemorative fans and Matsu souvenirs, successfully attracting many pilgrims to stop, interact on social media, and develop an interest in Matsu tourism.

The Department of Transportation and Tourism stated that the Yellow Croaker Bus not only touched people's hearts during the pilgrimage but also generated significant online buzz. According to statistics, from the time the Yellow Croaker Bus departed Keelung Port until today, the official social media platforms 'Matsu Ka-Liu-Chu' (Facebook, Instagram, Threads) collectively accumulated over 760,000 views, and the lottery event attracted over 4,000 participants.

The Department of Transportation and Tourism also mentioned that during the Yellow Croaker Bus's participation in the pilgrimage, many devotees inquired about the history of Matsu's 'Sea Mazu,' and some pilgrims, after hearing the staff's introduction, immediately booked flights to Matsu, embarking on another religious journey to seek Mazu.

Through the press release, the Department of Transportation and Tourism announced that on the 9th day of the 9th lunar month, Matsu will hold one of its annual religious grand events, the 'Mazu Ascension Festival,' presenting the faith landscape of the Sea Mazu with solemn sacrificial rituals. It hopes that devotees, while continuing to be moved, will visit Matsu and experience the island's Mazu faith culture.

The Yellow Croaker Bus consists of two vehicles, a permanent artwork of the Matsu International Art Island, designed by crossover artist Chou Chun-Sheng. The buses are based on the concept of a 'Time Capsule,' transforming the memory of Matsu's representative fish, the 'yellow croaker,' and 'dried fish' from the military control era into visual art. (Edited by Hsieh Ya-chu) 1150421

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