Tesla: Launches First Oil-to-Electric Trade-in Subsidy in Taiwan Amidst Rising Oil Prices

In response to unstable international political and economic situations driving up international oil prices, Tesla announced through a press release that consumer car owners are becoming more proactive in purchasing electric vehicles and inquiring about them. Tesla has decided to launch purchase incentives in Taiwan starting today, offering various preferential plans for new EV purchases and oil-to-electric trade-ins in the second quarter, thereby continuously accelerating the popularization of electric vehicles and the energy transition process in Taiwan.

The purchase incentives launched by Tesla this time include zero down payment options for both Model 3 and Model Y series, as well as the first-ever 'additional subsidy of NT$30,000 for trade-ins of any brand to Tesla'.

According to industry statistics, Tesla delivered a total of 5,421 new vehicles in Taiwan in March, ranking first among imported car brands, premium car brands, and electric vehicle brands. Tesla's EV market share in Taiwan exceeded 77.5% in March.

Tesla pointed out that the pure electric SUV Model Y delivered 4,540 new vehicles in the Taiwanese market in March, surpassing the second-ranked brand by over a thousand vehicles, securing the number one position.

Tesla stated that for the full year 2025, the Model Y's registrations in Taiwan are projected to be 13,384 units, maintaining its position as the best-selling electric vehicle in Taiwan. This single model accounts for over 45% of Taiwan's total pure electric vehicle market share in 2025. (Editor: Chang Chun-mao)