Convenience Stores Go Supermarket-Style: 7-ELEVEN Opens 8th Fresh Store in Qingpu
7-ELEVEN is intensifying its move into the supermarket sector with the opening of its 8th "Fresh" format store in Taoyuan's Qingpu district. This store emphasizes fresh produce and daily necessities, and for the first time, integrates a DAISO section, catering to singles and small families for 24-hour shopping needs with an expectation of higher average transaction values.
📋 Article Processing Timeline
- 📰 Published: April 20, 2026 at 13:21
- 🔍 Collected: April 20, 2026 at 13:31 (9 min after Published)
- 🤖 AI Analyzed: April 20, 2026 at 13:48 (16 min after Collected)
Central News Agency
(CNA Reporter Ho Hsiu-ling, Taoyuan, April 20) The trend of convenience stores transforming into supermarkets is heating up. Uni-President Enterprises continues to expand its hybrid supermarket "Fresh," announcing the trial operation of its 8th store in Taoyuan's Qingpu. Unlike traditional convenience stores, it enhances the supply of fresh produce and daily necessities, and for the first time, introduces a DAISO integrated section, targeting the 24-hour shopping needs of singles and small families, while also anticipating the advantage of higher average transaction values brought by hybrid supermarkets.
The 8th 7-ELEVEN Fresh store model began trial operations today and will officially open on the 23rd. Uni-President Enterprises stated that since 2024, they have been targeting residential areas and new development zones to open "Fresh" hybrid supermarket stores, with related sales growing double digits year by year. Currently, stores are located in Tainan, Kaohsiung, New Taipei City, and Taoyuan, with average transaction values being multiples higher than regular stores.
Uni-President Enterprises indicated that it is optimistic about the Taoyuan Qingpu special zone, which converges high-speed rail and airport MRT, and integrates surrounding commercial areas and high-end residences, creating purchasing demand. The 8th Fresh store this year will be located in the Qingpu living circle, introducing over a thousand items including seasonal fruits and vegetables, meat, seafood, fresh ingredients, and global seasonings.
Specifically, there are 125 types of refrigerated and frozen fresh products, with small packaging designed for target customer segments like singles and small families. A hot pot section is also available, making it convenient for consumers to "lightly cook at home" anytime, allowing customers to purchase fresh ingredients 24 hours a day.
Furthermore, Uni-President Enterprises pointed out that the Fresh Qingpu store is the first to introduce a DAISO integrated section, featuring 38 DAISO shelves with over a thousand items priced from NT$49 to NT$139, covering categories such as trendy accessories, travel, kitchenware, stationery, storage, toys, character IPs, home goods, and pet supplies.
The Fresh Qingpu store also offers various freshly made beverage experiences, including "Juice BAR," which offers over 10 types of juices and smoothies exclusively developed by the convenience store and made fresh to order.
Uni-President Enterprises stated that to capture the young consumer market, the store area has launched innovative category structures, including those focusing on entertainment and interactive machine experiences, providing claw machine equipment, as well as an "IP Zone" emphasizing collectible blind boxes, selling limited edition blind box items from two major brands, Beast Kingdom and TOP TOY. The Qingpu store also newly features the well-known lifestyle brand "Norns," with over a thousand items displayed on shelves. (Editor: Chang Chun-mao) 1150420
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(CNA Reporter Ho Hsiu-ling, Taoyuan, April 20) The trend of convenience stores transforming into supermarkets is heating up. Uni-President Enterprises continues to expand its hybrid supermarket "Fresh," announcing the trial operation of its 8th store in Taoyuan's Qingpu. Unlike traditional convenience stores, it enhances the supply of fresh produce and daily necessities, and for the first time, introduces a DAISO integrated section, targeting the 24-hour shopping needs of singles and small families, while also anticipating the advantage of higher average transaction values brought by hybrid supermarkets.
The 8th 7-ELEVEN Fresh store model began trial operations today and will officially open on the 23rd. Uni-President Enterprises stated that since 2024, they have been targeting residential areas and new development zones to open "Fresh" hybrid supermarket stores, with related sales growing double digits year by year. Currently, stores are located in Tainan, Kaohsiung, New Taipei City, and Taoyuan, with average transaction values being multiples higher than regular stores.
Uni-President Enterprises indicated that it is optimistic about the Taoyuan Qingpu special zone, which converges high-speed rail and airport MRT, and integrates surrounding commercial areas and high-end residences, creating purchasing demand. The 8th Fresh store this year will be located in the Qingpu living circle, introducing over a thousand items including seasonal fruits and vegetables, meat, seafood, fresh ingredients, and global seasonings.
Specifically, there are 125 types of refrigerated and frozen fresh products, with small packaging designed for target customer segments like singles and small families. A hot pot section is also available, making it convenient for consumers to "lightly cook at home" anytime, allowing customers to purchase fresh ingredients 24 hours a day.
Furthermore, Uni-President Enterprises pointed out that the Fresh Qingpu store is the first to introduce a DAISO integrated section, featuring 38 DAISO shelves with over a thousand items priced from NT$49 to NT$139, covering categories such as trendy accessories, travel, kitchenware, stationery, storage, toys, character IPs, home goods, and pet supplies.
The Fresh Qingpu store also offers various freshly made beverage experiences, including "Juice BAR," which offers over 10 types of juices and smoothies exclusively developed by the convenience store and made fresh to order.
Uni-President Enterprises stated that to capture the young consumer market, the store area has launched innovative category structures, including those focusing on entertainment and interactive machine experiences, providing claw machine equipment, as well as an "IP Zone" emphasizing collectible blind boxes, selling limited edition blind box items from two major brands, Beast Kingdom and TOP TOY. The Qingpu store also newly features the well-known lifestyle brand "Norns," with over a thousand items displayed on shelves. (Editor: Chang Chun-mao) 1150420
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Text, images, and videos on this website may not be reproduced, publicly broadcast, transmitted, or used without authorization.