TVBS Holds Brand Launch Event, Emphasizes "Using AI to Understand AI Better"
TVBS held its 2026 brand launch event, focusing on the theme "What is Real?" in the AI era, emphasizing the importance of using and understanding AI. The company announced the integration of ten services, including content production and international marketing. New brands like "TVBS Activation" and "TVBS Finance" were introduced, alongside original dramas and an AI solution called "AI Wize" for the news industry.
📋 Article Processing Timeline
- 📰 Published: April 15, 2026 at 21:49
- 🔍 Collected: April 15, 2026 at 22:02 (12 min after Published)
- 🤖 AI Analyzed: April 15, 2026 at 22:03 (1 min after Collected)
Central News Agency
(Central News Agency reporter Hung Su-chu, Taipei, 15th) TVBS, which recently experienced rumors of layoffs and changes in ownership, held its 2026 brand launch event today, stating that the TV station will integrate ten services including content production, live experiences, media communication, and international marketing, aiming to both use AI and understand AI better.
TVBS held its 2026 brand launch event today with the theme "What is Real?", emphasizing that in the AI era, generating information is becoming easier, but real content, genuine emotions, and true trust are becoming scarcer. It stressed that TVBS not only wants to use AI but also wants to become a people who understand the AI era better.
At the launch event, TVBS introduced "TVBS Activation," a new brand for integrated live event services, original dramas and programs, a new financial brand "TVBS Finance," and plans for TVBS News and interactive news channels, as the four main themes of the annual meeting.
The launch event also announced TVBS's layout for international large-scale live events in the second half of the year, including several iconic entertainment events in Asia, a collaboration with Tencent for music stages and awards ceremonies, and "Trendy Taipei" to showcase urban cultural energy.
For variety shows, a new project "Our Family" was launched; for dramas, "The Prophecy of Your Heartbeat," directed by Ho Ru-tung and starring Thai actress Judy Mon, Chen Hao-sen, and Tsao Yu-ning, was introduced, hoping to create works that touch the Asian entertainment market through international cooperation.
In terms of news layout, TVBS positions itself as a guardian of truth in the AI generation, and based on the needs of frontline interviews, it has created an AI solution called AI Wize for news industry applications, hoping to pursue truth together with media industry partners in an AI era where truth and falsehood are difficult to distinguish. (Editor: Li Heng-shan) 1150415
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(Central News Agency reporter Hung Su-chu, Taipei, 15th) TVBS, which recently experienced rumors of layoffs and changes in ownership, held its 2026 brand launch event today, stating that the TV station will integrate ten services including content production, live experiences, media communication, and international marketing, aiming to both use AI and understand AI better.
TVBS held its 2026 brand launch event today with the theme "What is Real?", emphasizing that in the AI era, generating information is becoming easier, but real content, genuine emotions, and true trust are becoming scarcer. It stressed that TVBS not only wants to use AI but also wants to become a people who understand the AI era better.
At the launch event, TVBS introduced "TVBS Activation," a new brand for integrated live event services, original dramas and programs, a new financial brand "TVBS Finance," and plans for TVBS News and interactive news channels, as the four main themes of the annual meeting.
The launch event also announced TVBS's layout for international large-scale live events in the second half of the year, including several iconic entertainment events in Asia, a collaboration with Tencent for music stages and awards ceremonies, and "Trendy Taipei" to showcase urban cultural energy.
For variety shows, a new project "Our Family" was launched; for dramas, "The Prophecy of Your Heartbeat," directed by Ho Ru-tung and starring Thai actress Judy Mon, Chen Hao-sen, and Tsao Yu-ning, was introduced, hoping to create works that touch the Asian entertainment market through international cooperation.
In terms of news layout, TVBS positions itself as a guardian of truth in the AI generation, and based on the needs of frontline interviews, it has created an AI solution called AI Wize for news industry applications, hoping to pursue truth together with media industry partners in an AI era where truth and falsehood are difficult to distinguish. (Editor: Li Heng-shan) 1150415
Choose to stand with facts, every sponsorship you make is a force to protect press freedom
Download the Central News Agency "First-hand News" APP to get the latest news instantly
The text, pictures, and audio-visual content of this website may not be reproduced, publicly broadcast, publicly transmitted, or utilized without authorization.
FAQ
What was the theme of TVBS's brand launch event?
The theme of TVBS's brand launch event was "What is Real?", emphasizing the value of truth in the AI era.
What AI solution did TVBS develop for the news industry?
TVBS developed an AI solution called "AI Wize" for news industry applications.